Despite all the uncertainty travel marketers faced in the last couple of years, people are ready to go. From glamping to dog-friendly vacation. Read More
Great marketing is backed by data-driven actions that can predictably lead to results. Over time, marketers have introduced sophisticated ways. Read More
To keep up with the changing landscape, consumer packaged goods (CPG) companies are adding direct-to-customer (DTC) strategies to their. Read More
Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted. Read More
Data Draws the Big Picture In the current marketing landscape, gathering and effectively employing consumer data is no longer a luxury, but a. Read More
With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising. Read More
During the COVID-19 pandemic, consumer behavior changed. Travel rewards didn't drive signups or usage, and customers needed online access to. Read More
LTOs to Increase Back-to-School Sales It's time to pull out the books again, and Deloitte predicts back-to-school (BTS) spending will reach new. Read More
Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to. Read More
There are many factors that go into which college a high school graduate will choose. Location, degree programs, parental influence, and cost are. Read More
An insider’s look at how to secure new talent and retain employees during the great resignation A Q&A with Professionals Leading the Charge on. Read More
How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy.. Read More
Using Social Media Marketing to Connect with Audiences at Live (Or Virtual) Events The role of media in events should never be underestimated.. Read More
Not Your Mother’s Pot: Generational Advertising & Cannabis It’s no question that the cannabis industry has changed dramatically in recent years.. Read More
Create Trusted TikTok Advertising Campaigns with Influencers TikTok recently hit 1 billion monthly users. If there was any question of its. Read More
