When it comes to advertising, not every organization has the luxury of booking a prime-time slot during the Super Bowl. In fact, most companies have a small advertising budget and need to be creative when developing their campaigns. Selling a \ Read More
Why Moving Programmatic In-House Should be Out of the Question The U.S. is the largest programmatic market and has been at the forefront of implementation, so you would think that the market’s comfort with the function manifests itself by appointing \ Read More
For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by actual humans. What can brand advertisers do to protect their investment?