Targeted media planning and buying
powered by our proprietary tool, The Omnipoint System™.
MNI media solutions are driven by data to determine a powerful mix of online and magazine solutions to reach target audiences in real time.
Hands are getting dirty. People are staying home more, and they want their homes to be as inviting, comfortable, and fun as possible. We’re gardening and growing, painting and decorating, sewing and crafting and doing our best to DIY, all to varying degrees of success but always with pride. \ Read More
Today is National Boss’ Day and I’m going to go off the reservation a bit – off the topics of programmatic and AI and what’s hot in digital media, not to mention what’s going to happen with the death of the cookie (by the way, we have this covered here at MNI but that’s for another post). I’m moved today to talk about the EQ part of our professional lives. Yes, emotional quotient and why it’s equally, if not more important, than the IQ part... \ Read More
Learn why CBG is the new IT girl in the cannabis industry, and why cannabis brands should shift their advertising towards spotlighting it. \ Read More
For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by actual humans. What can brand advertisers do to protect their investment?