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Today is National Boss’ Day and I’m going to go off the reservation a bit – off the topics of programmatic and AI and what’s hot in digital media, not to mention what’s going to happen with the death of the cookie (by the way, we have this covered here at MNI but that’s for another post).  I’m moved today to talk about the EQ part of our professional lives. Yes, emotional quotient and why it’s equally, if not more important, than the IQ part... \ Read More

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CTV Ad Fraud White Paper

For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by actual humans. What can brand advertisers do to protect their investment?