Over-the-Top (OTT)

OTT subscriptions are growing, and marketers need to take notice.

Traditional TV viewership is declining, as consumers turn to OTT options to bypass traditional TV and cable services.  

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Leverage the power of MNI to deliver premium OTT inventory matched with top-tier OTT targeting, delivering the ROI you need through our exclusive OTT Attribution platform, Motto.

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OTT offers the ability to:

Reach Cord Cutters and Cord Nevers.

They’ve opted to cancel, or never signed up for, traditional TV subscriptions.

Increase reach.

Reach target consumers, across multiple screens, with frequency.

Customize messaging.

The content consumers stream is tailored to their tastes and moods. The digital ads they see should be, too—data and technology empower brands to tailor messaging to exact audiences.

Advanced ad experiences.

Creative technology provides brands with the opportunity to create rich, engaging digital video experiences. 

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Motto and OTT Advertising

An in-depth look at comprehensive OTT attribution with Motto, exclusively powered by MNIx. Fill out the form on the right for your complimentary copy of this eBook covering OTT advertising. / Read more

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The Changing Face of Digital Video Advertising: OTT

In this webinar, OTT expert Matt Fanelli addresses all things digital advertising so you know how to best use this growing platform for your marketing strategy. / Read more

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The Holistic Approach to Analyzing OTT Metrics for Campaigns

Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. / Read more

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