Stand out in a fragmented viewing landscape.
The way people consume content is changing. Users are more focused on the content they want to consume vs. the device used to view the content
Why Does OTT Matter?
Traditional TV viewership is declining, as consumers turn to OTT options to bypass traditional TV and cable services.
OTT offers the ability to:
Reach Cord Cutters and Cord Nevers.
They’ve opted to cancel, or never signed up for, traditional TV subscriptions.
Reach target consumers, across multiple screens, with frequency.
The content consumers stream is tailored to their tastes and moods. The digital ads they see should be, too—data and technology empower brands to tailor messaging to exact audiences.
Advanced ad experiences.
Creative technology provides brands with the opportunity to create rich, engaging digital video experiences.
By 2020, there were expected to be over 200 million Connected TV users.
Source: eMarketer 2019
Gen Z has cut the cord for various reasons, but why? Learn more about their many alternatives and why they find these options more attractive. / Read more
Digital video growth is on an upward trend—but is it here to stay? If the OTT (over the top) space is any indication, the answer is yes. / Read more