The way people consume content is changing. Users are more focused on the content they want to consume vs. the device used to view the content.
Traditional TV viewership is declining, as consumers turn to OTT options to bypass traditional TV and cable services.
They’ve opted to cancel, or never signed up for, traditional TV subscriptions.
Reach target consumers, across multiple screens, with frequency.
The content consumers stream is tailored to their tastes and moods. The digital ads they see should be, too—data and technology empower brands to tailor messaging to exact audiences.
Creative technology provides brands with the opportunity to create rich, engaging digital video experiences.
By 2020 there is expected to be over 200 million Connected TV users.
Source: eMarketer 2019
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Digital video growth is on an upward trend—but is it here to stay? If the OTT (over the top) space is any indication, the answer is yes. / Read more