OTT

OTT

Over-the-Top (OTT)

Stand out in a fragmented viewing landscape.

The way people consume content is changing. Users are more focused on the content they want to consume vs. the device used to view the content.


Why does OTT matter? 

Traditional TV viewership is declining, as consumers turn to OTT options to bypass traditional TV and cable services.

OTT | Moment 2: Campaigns deliver

OTT offers the ability to:

Reach Cord Cutters and Cord Nevers.

They’ve opted to cancel, or never signed up for, traditional TV subscriptions.

Increase reach.

Reach target consumers, across multiple screens, with frequency.

Customize messaging.

The content consumers stream is tailored to their tastes and moods. The digital ads they see should be, too—data and technology empower brands to tailor messaging to exact audiences.

Advanced ad experiences.

Creative technology provides brands with the opportunity to create rich, engaging digital video experiences. 

OTT | Moment 3 - Solutions

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