OTT offers the ability to:
Reach Cord Cutters and Cord Nevers.
They’ve opted to cancel, or never signed up for, traditional TV subscriptions.
Reach target consumers, across multiple screens, with frequency.
The content consumers stream is tailored to their tastes and moods. The digital ads they see should be, too—data and technology empower brands to tailor messaging to exact audiences.
Advanced ad experiences.
Creative technology provides brands with the opportunity to create rich, engaging digital video experiences.
In this webinar, OTT expert Matt Fanelli addresses all things digital advertising so you know how to best use this growing platform for your marketing strategy. / Read more
Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. / Read more