We updated our widely-cited 2018 Generation Z white paper to include new insight and statistics about Gen Z’s habits as a demographic, including trends from the 2020 coronavirus pandemic. The results of our independent survey remain the same: digital natives are powerful consumers, and brand…
Get your message into the palms of consumers' hands, right on their trusted and ever-present smartphones. Hyperlocal mobile targeting is a powerful way to target prospective customers in highly specific areas, even within a few streets or blocks, increasing foot traffic and sales.
Financial technology is hot and it’s only getting hotter. Emerging technology, the continued rise of mobile devices, and growing consumer demand have made the sector one of the most vibrant in the world.
5G is the fifth generation of wireless mobile communications. It promises a tremendous increase in the amount of data that can be transmitted, improving speed, capacity, and latency. What will its impact be on advertising?
Simply defined, attribution is giving credit to a marketing touchpoint, but they’re not all created equal. Learn more about how attribution improve campaign strategies.
Artificial Intelligence (AI), is also referred to Machine Intelligence. It can be overwhelming, so we’ve created this simple read to illustrate how AI can personalize consumer experiences
With so many ways to get marketing messages into people’s heads, audio streaming literally gets it done. Check out strategic advertisers who have nailed brand messaging – and why it works
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing t…
2018 HOLIDAY SEASON GUIDE FOR MARKETERS: Everything you need to know to master your holiday sales. Published on Jul 10, 2018 Brands that start planning their holiday campaigns early increase their chances of getting their share of the holiday pie.
SIGN ME UP: Why Subscription-Based Models are on the Rise Published on Feb 14, 2018 In April 2017, subscription company websites had 37 million visitors, an increase of 831% from 2014. Marketers need to capitalize on the popularity of subcom services, and the mentality behind their growth, b…
THERE’S NO BORING IN B2B ADVERTISING Published on Oct 23, 2017 There’s No Boring in B2B Advertising provides an overview of the dramatic shift B2B marketing has taken, and the creative opportunities this evolution means for B2B marketers.
When markets fluctuate, don’t stop advertising. Even when the economy is in a recession, a focus on brand value marketing is key. Learn more about what recent studies have revealed about what companies can do to stay visible in a downturn.
Generational marketing is a way to form real connections with everyone from Gen Z-ers to Boomers. Personalized Messaging is a great place to start.
The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.
Learn how colleges and universities are educating prospective students, guidance counselors, and parents/guardians about the impending rise of student debt.
When you stroll past a sample table at your local grocery store, it isn’t an accident or coincidence. Learn how brands are standing out so buyers will grab their products.
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There’s no linear path to purchase anymore; people want to consume content when, where, and how they want. The only way to maximize your campaign impact is through a balanced media strategy. View
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When it comes to marketing, if you're feeling comfortable you're falling behind. Data and analytics are driving decisions in real time, and mobile technologies, new social platforms, hyper-personalization, access to data, and changing consumer behaviors, are all moving faster than ever. Read more
CASE STUDY: Travel & Tourism Published on May 7, 2018 Kukui'ula, a luxury community on the South Shore of Kaua'i, Hawaii, used an innovative and eye-catching Cover Wrap campaign to reach their precise audience. Our audience analysis revealed that prospective Kukui'ula residents have a passio…