For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen…
Digital Marketing 101: Pharma From privacy and brand-safety concerns to federal rules and regulations, pharma brands have challenges that marketers in other industries don’t have. And then there’s COVID-19. How has coronavirus affected pharma marketing, and how can the industry take advant…
We updated our widely-cited 2018 Generation Z white paper to include new insight and statistics about Gen Z’s habits as a demographic, including trends from the 2020 coronavirus pandemic. The results of our independent survey remain the same: digital natives are powerful consumers, and brand…
Get your message into the palms of consumers' hands, right on their trusted and ever-present smartphones. Hyperlocal mobile targeting is a powerful way to target prospective customers in highly specific areas, even within a few streets or blocks, increasing foot traffic and sales.
Financial technology is hot and it’s only getting hotter. Emerging technology, the continued rise of mobile devices, and growing consumer demand have made the sector one of the most vibrant in the world.
5G is the fifth generation of wireless mobile communications. It promises a tremendous increase in the amount of data that can be transmitted, improving speed, capacity, and latency. What will its impact be on advertising?
Here’s a snapshot of the top 10 digital advertising trends that moved the needle in 2019, and will continue to do so in 2020.
Simply defined, attribution is giving credit to a marketing touchpoint, but they’re not all created equal. Learn more about how attribution improve campaign strategies.
What Is Connected TV And How Can You Use It To Your Marketing Advantage?
Artificial Intelligence (AI), is also referred to Machine Intelligence. It can be overwhelming, so we’ve created this simple read to illustrate how AI can personalize consumer experiences
With so many ways to get marketing messages into people’s heads, audio streaming literally gets it done. Check out strategic advertisers who have nailed brand messaging – and why it works
Voice search has disrupted the marketing industry. More and more organizations are building it into their strategies. Find out what everyone’s talking about and who’s listening.
Blockchain is one of the biggest buzzwords in technology right now. But what is it? And why is everyone talking about it? MNI has all the answers.
Learn how programmatic advertising works, what it matters and how it can help grow your brand.
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing t…
By 2020, Gen Z will account for 40% of all consumers and influence nearly $44 billion in discretionary. This primer will give you a running start.
2018 HOLIDAY SEASON GUIDE FOR MARKETERS: Everything you need to know to master your holiday sales. Published on Jul 10, 2018 Brands that start planning their holiday campaigns early increase their chances of getting their share of the holiday pie.
SIGN ME UP: Why Subscription-Based Models are on the Rise Published on Feb 14, 2018 In April 2017, subscription company websites had 37 million visitors, an increase of 831% from 2014. Marketers need to capitalize on the popularity of subcom services, and the mentality behind their growth, b…
DIGITAL MARKETING 101: PHARMA: Navigating the sometimes-challenging world of Digital Pharma Marketing. Published on Nov 13, 2017
THERE’S NO BORING IN B2B ADVERTISING Published on Oct 23, 2017 There’s No Boring in B2B Advertising provides an overview of the dramatic shift B2B marketing has taken, and the creative opportunities this evolution means for B2B marketers.
When markets fluctuate, don’t stop advertising. Even when the economy is in a recession, a focus on brand value marketing is key. Learn more about what recent studies have revealed about what companies can do to stay visible in a downturn.
Everyone’s talking about data safety. Here’s what you need to know in the era of GDPR and CCPA.
Generational marketing is a way to form real connections with everyone from Gen Z-ers to Boomers. Personalized Messaging is a great place to start.
The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.
There’s no rule book when a new baby arrives, but there is gear. Find out how baby brands are targeting new parents and grandparents for the biggest ROI.
Learn how colleges and universities are educating prospective students, guidance counselors, and parents/guardians about the impending rise of student debt.
When you stroll past a sample table at your local grocery store, it isn’t an accident or coincidence. Learn how brands are standing out so buyers will grab their products.
INTENT AND PURCHASE TARGETING: Influencing purchase through advanced data analytics, past purchase behavior, and online user data. Published on Jul 30, 2018
From things you needed to do to things you wanted to do, who DIDN’T have a DIY list (on paper or in mind) during the stay-at-home orders? Learn how businesses—big box stores and local professionals alike—can nab the dollars of these at-home DIYers. View
One thing is evident during these turbulent times: people want to be heard. As a result, some brands have been forced to take a stand to become visible and respected by their target audience. We’re covering Cause Marketing and how to successfully execute this unique activist strategy. View
The pandemic has slowed travel, but consumers who are tired of looking at the same four walls are beginning to consider vacations once again. However, this is only if brands can assure them of their safety and value. Here are our tips on the perfect travel marketing strategy, with COVID-19… View
This holiday season, Santa’s sleigh might be hauling a heavier Amazon load than ever. What should marketers be thinking about when it comes to this shift in holiday shopping? View
Amid all the uncertainties, it may seem premature to start worrying about the plans of rising high-school seniors. But it’s not. According to dozens of enrollment managers, admissions directors, consultants, counselors, and students themselves what applicants and their families want is reass… View
Social distancing and self-quarantining have changed the world, and the way young and old people are using social media. Learn how brands can stay relevant and who’s using what platform, and, more importantly, why. View
Digital video growth is on an upward trend—but is it here to stay? If the OTT space is any indication, the answer is, "Yes." View
Having a marketing plan is crucial for any business, and the marijuana industry is no exception. Learn how data can make all the difference. View
There’s no linear path to purchase anymore; people want to consume content when, where, and how they want. The only way to maximize your campaign impact is through a balanced media strategy. View
Advertising can be the key to your brand's success, but what happens with consumer behavior when business as usual gets unusual? Learn more about how a key strategy can change everything and build loyalty. View
How advertisers can balance personalization, privacy, scale, and accuracy to run effective local mobile campaigns. View
Generational marketing is a way to form real connections with everyone from Gen Z-ers to Boomers. Personalized Messaging is a great place to start. Learn how to target effectively across generations with personalized marketing for the family. View
Virtual tours, showrooms and fitting rooms are growing in popularity. They are the first step in everything from what’s for dinner to what to wear. The relationship between brick and mortar or, as we like to say Brick ‘n Click has never been more connected to sales and engagement. This sessi… Read more
Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media explores why it’s important to optimize all channels. For B2B companies that means using data to inform a ma… Read more
When it comes to marketing, if you're feeling comfortable you're falling behind. Data and analytics are driving decisions in real time, and mobile technologies, new social platforms, hyper-personalization, access to data, and changing consumer behaviors, are all moving faster than ever. Read more
Given by industry leader Matthew Fanelli, this interactive presentation explores the genesis of Artificial Intelligence (AI), its implications in the marketplace and how it is revolutionizing the way business is done. Read more
A Texas-based auto dealership found real, measureable success with a data-driven digital campaign that connected messaging with likely purchasers.
Standing out in the competitive NYC real estate market takes tenacity, agility, and experience—a highly targeted video-based campaign is a proven way to stand out.
Showcase the best your city has to offer with eye-catching imagery on the cover of the nation’s most popular magazines.
Full-color ads in popular national magazines inspire readers and increase donations to a children’s non-profit.
Connecting messaging with voters is how one underdog got the vote and won. MNI’s data and insights reached two distinct audiences in real time to make the difference.
CASE STUDY: Travel & Tourism Published on May 7, 2018 Kukui'ula, a luxury community on the South Shore of Kaua'i, Hawaii, used an innovative and eye-catching Cover Wrap campaign to reach their precise audience. Our audience analysis revealed that prospective Kukui'ula residents have a passio…
