As election season 2020 draws nearer, it’s time to formulate a political marketing strategy designed for a modern audience. Learn what you need to know to craft an effective, streamlined path to victory.
With the availability of richer, data-driven targeting capabilities on CTV, advertisers can find the right audience wherever they are, regardless of the channel, and in any given time slot.
Utilizing data from content platforms such as social media and blog posts, AI helps brands understand how customers find and use their products and services.
The immersive experience of audio streaming is growing, and brand are listening. They’re finding new ways to integrate offerings into platforms ranging from gaming consoles to podcasts to automobiles.
By 2019, over 30% of the U.S. population will use voice assistants at least once a month, while nearly 23% of the population will use smart speakers at least monthly by 2020.
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing t…
2018 HOLIDAY SEASON GUIDE FOR MARKETERS: Everything you need to know to master your holiday sales. Published on Jul 10, 2018 Brands that start planning their holiday campaigns early increase their chances of getting their share of the holiday pie.
GENERATION Z: Unique & Powerful Published on May 7, 2018 Who are the members of Generation Z? What are their values? How are they different from other generations? Gen Z-ers are definitively not “Millennials 2.0” They are 72.8 million strong and by 2020 will account for 40% of all consumer…
SIGN ME UP: Why Subscription-Based Models are on the Rise Published on Feb 14, 2018 In April 2017, subscription company websites had 37 million visitors, an increase of 831% from 2014. Marketers need to capitalize on the popularity of subcom services, and the mentality behind their growth, b…
THERE’S NO BORING IN B2B ADVERTISING Published on Oct 23, 2017 There’s No Boring in B2B Advertising provides an overview of the dramatic shift B2B marketing has taken, and the creative opportunities this evolution means for B2B marketers.
DATA DOWNLOAD: The big deal on big data from those who use it best. Published on Jan 28, 2017 Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and ins…
MULTISCREEN WHITE PAPER Published on Jan 28, 2016 The multiscreen explosion, and what it means to marketers. A whitepaper designed for everyone with a target audience. Created by audience strategists.
DIGITAL OUT-OF-HOME TRENDS: Understanding Digital Out-Of-Home Advertising Published on Jul 3, 2018 With the infusion of data-driven tactics, programmatic buying, mobile retargeting, and snazzy tech upgrades, digital OOH presents a way for savvy consumers to interact with brands like never before.
MARKETING TO GENERATIONS: Best Practices for Best Results. Published on Jun 7, 2017 All the facts you need to know about the most powerful generations, right at your fingertips.
TAKE A TRIP: 2017 Travel Industry Factbook Published on Apr 19, 2017 The 2017 Travel Industry Facebook is a comprehensive guide to travel industry marketing. It's filled with insights that will help marketers develop powerful and successful travel campaigns.
2017 DIGITAL MARKETING TRENDS: 7 Trends to Watch Out for in 2017 Published on Feb 14, 2017 The 2017 Digital Marketing Trends Deck is filled with actionable insights that focus on the industry trends that have the most potential to help you reach your digital marketing goals this year.
THE INSIDE SCOOP: 2017 CPG Industry Factbook Published on Nov 16, 2016 The 2017 CPG Industry Facebook is full of useful data trends. From audience insights to the power effects of print on the CPG industry, this factbook is a comprehensive resources for CPG marketers.
MILLENNIAL CONSUMERS—TRENDS AND INSIGHTS Published on Sep 1, 2016 Millennial consumers are highly coveted by marketers because they’re beginning to shape their shopping behavior and they have real spending power.
CASE STUDY: Travel & Tourism Published on May 7, 2018 Kukui'ula, a luxury community on the South Shore of Kaua'i, Hawaii, used an innovative and eye-catching Cover Wrap campaign to reach their precise audience. Our audience analysis revealed that prospective Kukui'ula residents have a passio…
DIGITAL MARKETING TRENDS 2018 Published on Dec 17, 2017 The Digital Media Trends 2018 Infographic will help you focus your digital marketing approach next year, with a deep dive into ten trends that will drive digital media strategy in the short- and long-term.