Trends & Insights

White Papers

Pet owners prioritize their pet’s physical and emotional health all as much, and in some cases more than, their own. They’re seeking new, out-of-the-box methods of keeping them happy and healthy and the cannabis pet market is a growing part of this trend. Learn more about who’s driving this. 
As cookies are being phased out to protect user privacy, advertisers will be hungry for data to personalize content. MNI has cookie-free solutions in place to shield its clients, to deliver effective and efficient advertising campaigns-just as we always do. Here’s how:
For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by.
From privacy and brand-safety concerns to federal rules and regulations, pharma brands have challenges that marketers in other industries don’t have. And then there’s COVID-19. How has coronavirus affected pharma marketing, and how can the industry take advantage of the benefits of digital.
We updated our widely-cited 2018 Generation Z white paper to include new insight and statistics about Gen Z’s habits as a demographic, including trends from the 2020 coronavirus pandemic. The results of our independent survey remain the same: digital natives are powerful consumers, and brands.
Get your message into the palms of consumers' hands, right on their trusted and ever-present smartphones. Hyperlocal mobile targeting is a powerful way to target prospective customers in highly specific areas, even within a few streets or blocks, increasing foot traffic and sales.
5G is the fifth generation of wireless mobile communications. It promises a tremendous increase in the amount of data that can be transmitted, improving speed, capacity, and latency. What will its impact be on advertising?
The election season is already in full swing. How do politicians stand-out in a crowded field? Winning elections in 2020 begins with the 3m’s: Money, Messaging and Mobilization.
Voice search has disrupted the marketing industry. More and more organizations are building it into their strategies. Find out what everyone’s talking about and who’s listening.
With so many ways to get marketing messages into people’s heads, audio streaming literally gets it done. Check out strategic advertisers who have nailed brand messaging – and why it works.
Artificial Intelligence (AI), is also referred to Machine Intelligence. It can be overwhelming, so we’ve created this simple read to illustrate how AI can personalize consumer experiences
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing.
Blockchain is one of the biggest buzzwords in technology right now. But what is it? And why is everyone talking about it? MNI has all the answers.
By 2020, Gen Z will account for 40% of all consumers and influence nearly $44 billion in discretionary. This primer will give you a running start.

Trends Presentations

Changes are happening at every level; from government and corporate operations, to social activism, and brand marketing. Diversity isn’t just the forefront of marketing efforts, it’s being built into organizations and sectors from hiring practices, new jobs, and partnerships.
The first step to being heard is to listen. Digital audio gets into people’s heads (and ears).
When markets fluctuate, don’t stop advertising. Even when the economy is in a recession, a focus on brand value marketing is key. Learn more about what recent studies have revealed about what companies can do to stay visible in a downturn.

MNI Webinars | Library

Artificial Intelligence (AI) is no longer a futuristic hope. After years of development, AI technologies—including modeling—are becoming essential tactics to ad targeting, media buying, content creation and more. Learn how to deploy and maintain sophisticated and scalable AI Modeling to deliver.
Pet owners prioritize their pet’s physical and emotional health all as much, and in some cases more than, their own. They’re seeking new, out-of-the-box methods of keeping them happy and healthy and the cannabis pet market is a growing part of this trend. Learn more about who’s driving this.
Amid all the uncertainties, it may seem premature to start worrying about the plans of rising high-school seniors. But it’s not. According to dozens of enrollment managers, admissions directors, consultants, counselors, and students themselves what applicants and their families want is.
The pandemic has slowed travel, but consumers who are tired of looking at the same four walls are beginning to consider vacations once again. However, this is only if brands can assure them of  their safety and value.  Here are our tips on the perfect travel marketing strategy, with COVID-19’s.
One thing is evident during these turbulent times: people want to be heard. As a result, some brands have been forced to take a stand to become visible and respected by their target audience. We’re covering Cause Marketing and how to successfully execute this unique activist strategy.
The best customer data strategies start with resolving, analyzing, and operationalizing first-party data. However, the need for quality third-party data has never been stronger as cookies are phased out. Join us for a 20-minute session on tactics you can embrace today to interact with and.
From things you needed to do to things you wanted to do, who DIDN’T have a DIY list (on paper or in mind) during the stay-at-home orders?  Learn how businesses—big box stores and local professionals alike—can nab the dollars of these at-home DIYers. 
From things you needed to do to things you wanted to do, who DIDN’T have a DIY list (on paper or in mind) during the stay-at-home orders? Learn how businesses—big box stores and local professionals alike—can nab the dollars of these at-home DIYers.

MNI Insight Lab Events

Virtual tours, showrooms and fitting rooms are growing in popularity. They are the first step in everything from what’s for dinner to what to wear. The relationship between brick and mortar or, as we like to say Brick ‘n Click has never been more connected to sales and engagement. This session.
When it comes to marketing, if you're feeling comfortable you're falling behind. Data and analytics are driving decisions in real time, and mobile technologies, new social platforms, hyper-personalization, access to data, and changing consumer behaviors, are all moving faster than ever.  .

Case Studies

Advertisers can reach more than 84 million households via connected, stream services, according to The Trade Desk. More and more brands are using OTT to reach target audiences. See how one chain used it get their slice of the pie.
Download PDF A Texas-based auto dealership found real, measureable success with a data-driven digital campaign that connected messaging with likely purchasers.
Download PDF Standing out in the competitive NYC real estate market takes tenacity, agility, and experience—a highly targeted video-based campaign is a proven way to stand out.
Download PDF Showcase the best your city has to offer with eye-catching imagery on the cover of the nation’s most popular magazines.
Download PDF Full-color ads in popular national magazines inspire readers and increase donations to a children’s non-profit.
Download PDF Connecting messaging with voters is how one underdog got the vote and won. MNI’s data and insights reached two distinct audiences in real time to make the difference.

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