White Papers

Stuck in a one-click world? Can’t justify your head terms, display buy, content-based email campaign, or any other top-of-funnel campaigns? Download now.

With the availability of richer, data-driven targeting capabilities on CTV, advertisers can find the right audience wherever they are, regardless of the channel, and in any given time slot.

The immersive experience of audio streaming is growing, and brand are listening. They’re finding new ways to integrate offerings into platforms ranging from gaming consoles to podcasts to automobiles.

By 2019, over 30% of the U.S. population will use voice assistants at least once a month, while nearly 23% of the population will use smart speakers at least monthly by 2020.

What started as a revolution in finance is now extending its arms into almost every other industry—from retail to healthcare to adverting.

As buyers remain wary about issues of transparency and quality of open markets, a major portion of programmatic ad spending will go toward private setups.

Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing t…

2018 HOLIDAY SEASON GUIDE FOR MARKETERS: Everything you need to know to master your holiday sales. Published on Jul 10, 2018 Brands that start planning their holiday campaigns early increase their chances of getting their share of the holiday pie.

GENERATION Z: Unique & Powerful Published on May 7, 2018 Who are the members of Generation Z? What are their values? How are they different from other generations? Gen Z-ers are definitively not “Millennials 2.0” They are 72.8 million strong and by 2020 will account for 40% of all consumer…

SIGN ME UP: Why Subscription-Based Models are on the Rise Published on Feb 14, 2018 In April 2017, subscription company websites had 37 million visitors, an increase of 831% from 2014. Marketers need to capitalize on the popularity of subcom services, and the mentality behind their growth, b…

DIGITAL MARKETING 101: PHARMA: Navigating the sometimes-challenging world of Digital Pharma Marketing. Published on Nov 13, 2017

THERE’S NO BORING IN B2B ADVERTISING Published on Oct 23, 2017 There’s No Boring in B2B Advertising provides an overview of the dramatic shift B2B marketing has taken, and the creative opportunities this evolution means for B2B marketers.

DATA DOWNLOAD: The big deal on big data from those who use it best. Published on Jan 28, 2017 Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and ins…

MULTISCREEN WHITE PAPER Published on Jan 28, 2016 The multiscreen explosion, and what it means to marketers. A whitepaper designed for everyone with a target audience. Created by audience strategists.

Trends Presentations

Case Studies

CASE STUDY: Travel & Tourism Published on May 7, 2018 Kukui'ula, a luxury community on the South Shore of Kaua'i, Hawaii, used an innovative and eye-catching Cover Wrap campaign to reach their precise audience. Our audience analysis revealed that prospective Kukui'ula residents have a passio…

Infographics