Trends & Insights

White Papers

Hemp & Hound Pocket Guide

Pet owners prioritize their pet’s physical and emotional health all as much, and in some cases more than, their own. They’re seeking new, out-of-the-box methods of keeping them happy and healthy and the cannabis pet market is a growing part of this trend. Learn more about who’s driving this.

The End of Cookies and the New Digital Diet

As cookies are being phased out to protect user privacy, advertisers will be hungry for data to personalize content. MNI has cookie-free solutions in place to shield its clients, to deliver effective and efficient advertising campaigns-just as we always do. Here’s how:

Connected TV (CTV) Ad Fraud: What to Know, What to Do

For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by.

Digital Marketing 101: Pharma

From privacy and brand-safety concerns to federal rules and regulations, pharma brands have challenges that marketers in other industries don’t have. And then there’s COVID-19. How has coronavirus affected pharma marketing, and how can the industry take advantage of the benefits of digital.

Generation Z: Unique and Powerful

We updated our widely-cited 2018 Generation Z white paper to include new insight and statistics about Gen Z’s habits as a demographic, including trends from the 2020 coronavirus pandemic. The results of our independent survey remain the same: digital natives are powerful consumers, and brands.

Cutting Through the Hype of Hyperlocal Mobile Targeting

Get your message into the palms of consumers' hands, right on their trusted and ever-present smartphones. Hyperlocal mobile targeting is a powerful way to target prospective customers in highly specific areas, even within a few streets or blocks, increasing foot traffic and sales.

FinTech Trends in 2020: Tech, Trust, and Consumer Service

Financial technology is hot and it’s only getting hotter. Emerging technology, the continued rise of mobile devices, and growing consumer demand have made the sector one of the most vibrant in the world.

How Can Marketers Harness the 5G Explosion?

5G is the fifth generation of wireless mobile communications. It promises a tremendous increase in the amount of data that can be transmitted, improving speed, capacity, and latency. What will its impact be on advertising?

Digital Advertising Trends to Watch in 2020

Here’s a snapshot of the top 10 digital advertising trends that moved the needle in 2019, and will continue to do so in 2020.

How To Win An Election In 2020

The election season is already in full swing. How do politicians stand-out in a crowded field? Winning elections in 2020 begins with the 3m’s: Money, Messaging and Mobilization.

The Power of Magazines: How Consumer Behavior & Neuromarketing Principles Prove Magazines Deliver

The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.

Voice Technology

Voice search has disrupted the marketing industry. More and more organizations are building it into their strategies. Find out what everyone’s talking about and who’s listening.

Programmatic Advertising

Learn how programmatic advertising works, what it matters and how it can help grow your brand.

What Is Connected TV And How Can You Use It To Your Marketing Advantage?

With so many ways to get marketing messages into people’s heads, audio streaming literally gets it done. Check out strategic advertisers who have nailed brand messaging – and why it works

How Marketing Attribution Can Improve Your Campaign

Simply defined, attribution is giving credit to a marketing touchpoint, but they’re not all created equal. Learn more about how attribution improve campaign strategies.

Audio Streaming

With so many ways to get marketing messages into people’s heads, audio streaming literally gets it done. Check out strategic advertisers who have nailed brand messaging – and why it works.

Artificial Intelligence and Marketing

Artificial Intelligence (AI), is also referred to Machine Intelligence. It can be overwhelming, so we’ve created this simple read to illustrate how AI can personalize consumer experiences

2019 Digital Trends: Data-Driven Predictions for 2019 and Beyond

Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing.

Blockchain Technology 101

Blockchain is one of the biggest buzzwords in technology right now. But what is it? And why is everyone talking about it? MNI has all the answers.

Marketing to Gen Z

By 2020, Gen Z will account for 40% of all consumers and influence nearly $44 billion in discretionary. This primer will give you a running start.

Trends Presentations

Diversity in Marketing

Changes are happening at every level; from government and corporate operations, to social activism, and brand marketing. Diversity isn’t just the forefront of marketing efforts, it’s being built into organizations and sectors from hiring practices, new jobs, and partnerships.

Un-Generalizing the Generations Through Personalized Messaging

Generational marketing is a way to form real connections with everyone from Gen Z-ers to Boomers. Personalized Messaging is a great place to start.

Digital Audio Dominates

The first step to being heard is to listen. Digital audio gets into people’s heads (and ears).

The Importance Of Brand Value Marketing in Changing Times

When markets fluctuate, don’t stop advertising. Even when the economy is in a recession, a focus on brand value marketing is key. Learn more about what recent studies have revealed about what companies can do to stay visible in a downturn.

Embracing the Data-Transparency Opportunity

Everyone’s talking about data safety. Here’s what you need to know in the era of GDPR and CCPA.

The Power of Magazines: How Consumer Behavior & Neuromarketing Principles Prove Magazines Deliver

MNI Webinars | Library

Conversion Campaigns / AI Modeling

Artificial Intelligence (AI) is no longer a futuristic hope. After years of development, AI technologies—including modeling—are becoming essential tactics to ad targeting, media buying, content creation and more. Learn how to deploy and maintain sophisticated and scalable AI Modeling to deliver.

Hemp & Hound

Social Media & The COVID-19 Impact

Social distancing and self-quarantining have changed the world, and the way young and old people are using social media. Learn how brands can stay relevant and who’s using what platform, and, more importantly, why.

The Virtual College Campus

Amid all the uncertainties, it may seem premature to start worrying about the plans of rising high-school seniors. But it’s not. According to dozens of enrollment managers, admissions directors, consultants, counselors, and students themselves what applicants and their families want is.

Travel & Tourism

The pandemic has slowed travel, but consumers who are tired of looking at the same four walls are beginning to consider vacations once again. However, this is only if brands can assure them of their safety and value. Here are our tips on the perfect travel marketing strategy, with COVID-19’s.

Cause Marketing

One thing is evident during these turbulent times: people want to be heard. As a result, some brands have been forced to take a stand to become visible and respected by their target audience. We’re covering Cause Marketing and how to successfully execute this unique activist strategy.

Cannabis: Know More, Do More

To celebrate 4/20, leaders in the cannabis industry from the product and agency side of the equation got together for an hour of a free flow of ideas and tips for anyone thinking of entering this growing space. Get a pad, a pen, take notes. Listen and learn.

Alternative Diet to Cookies

The best customer data strategies start with resolving, analyzing, and operationalizing first-party data. However, the need for quality third-party data has never been stronger as cookies are phased out. Join us for a 20-minute session on tactics you can embrace today to interact with and.

#ReimagineMagazines

Target and inspire your audience with engaging ads, the same way you do with digital. #ReimagineMagazines as a key marketing strategy in the new normal. Got 20 minutes to learn more?

Home Improvement / DIY

From things you needed to do to things you wanted to do, who DIDN’T have a DIY list (on paper or in mind) during the stay-at-home orders? Learn how businesses—big box stores and local professionals alike—can nab the dollars of these at-home DIYers.

Holiday Planning in 2020: What to Know

This holiday season, Santa’s sleigh might be hauling a heavier Amazon load than ever. What should marketers be thinking about when it comes to this shift in holiday shopping?

Home Improvement / DIY

MNI Insight Lab Events

Brick 'N Click

Virtual tours, showrooms and fitting rooms are growing in popularity. They are the first step in everything from what’s for dinner to what to wear. The relationship between brick and mortar or, as we like to say Brick ‘n Click has never been more connected to sales and engagement. This session.

B2B Strategies in an Era of Disruption

Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media explores why it’s important to optimize all channels. For B2B companies that means using data to inform a.

The Innovative Marketer

When it comes to marketing, if you're feeling comfortable you're falling behind. Data and analytics are driving decisions in real time, and mobile technologies, new social platforms, hyper-personalization, access to data, and changing consumer behaviors, are all moving faster than ever. .

AI: Reimagining Business

Given by industry leader Matthew Fanelli, this interactive presentation explores the genesis of Artificial Intelligence (AI), its implications in the marketplace and how it is revolutionizing the way business is done.

Case Studies