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White Papers
With the availability of richer, data-driven targeting capabilities on CTV, advertisers can find the right audience wherever they are, regardless of the channel, and in any given time slot.
Utilizing data from content platforms such as social media and blog posts, AI helps brands understand how customers find and use their products and services.
The immersive experience of audio streaming is growing, and brand are listening. They’re finding new ways to integrate offerings into platforms ranging from gaming consoles to podcasts to automobiles.
By 2019, over 30% of the U.S. population will use voice assistants at least once a month, while nearly 23% of the population will use smart speakers at least monthly by 2020.
What started as a revolution in finance is now extending its arms into almost every other industry—from retail to healthcare to adverting.
As buyers remain wary about issues of transparency and quality of open markets, a major portion of programmatic ad spending will go toward private setups.
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing t…
GENERATION Z: Unique & Powerful Published on May 7, 2018 Who are the members of Generation Z? What are their values? How are they different from other generations? Gen Z-ers are definitively not “Millennials 2.0” They are 72.8 million strong and by 2020 will account for 40% of all consumer…
2018 HOLIDAY SEASON GUIDE FOR MARKETERS: Everything you need to know to master your holiday sales. Published on Jul 10, 2018 Brands that start planning their holiday campaigns early increase their chances of getting their share of the holiday pie.
SIGN ME UP: Why Subscription-Based Models are on the Rise Published on Feb 14, 2018 In April 2017, subscription company websites had 37 million visitors, an increase of 831% from 2014. Marketers need to capitalize on the popularity of subcom services, and the mentality behind their growth, b…
DIGITAL MARKETING 101: PHARMA: Navigating the sometimes-challenging world of Digital Pharma Marketing. Published on Nov 13, 2017
THERE’S NO BORING IN B2B ADVERTISING Published on Oct 23, 2017 There’s No Boring in B2B Advertising provides an overview of the dramatic shift B2B marketing has taken, and the creative opportunities this evolution means for B2B marketers.
Trends Presentations
If companies cut deeply into advertising and communications in a down period, the cost to regain share of voice in the market once the economy recovers may be four or five times as much as the savings realized. Consumers want consistent messaging from brands they trust, as a way of knowing t…
Between spam, ransomware, and the looming bugbear of a major breach, modern brands have ample reason to invest in data security. The advent of the GDPR in Europe and the California Consumer Privacy Act (CCPA) due to launch in 2020, legal compliance and liability has also become an additional…
While we often talk about generational differences in consumer preferences and trends, many brands have a tendency to stop short at the surface. While it’s important to know that Gen Z spends more time with smartphones or that Boomers tend to be more active on Facebook, these metrics don’t n…
The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.
COLLEGE BOUND: Colleges and universities need to market themselves differently than other industries. Published on Nov 15, 2018
BABY PRODUCTS/GEAR: Baby brands are reaching their audience across numerous channels, especially digital and magazine advertising. Published on Nov 15, 2018
GROCERY/CPG: How brick-and-mortar grocery stores can combat the rise of food delivery apps and meal kit deliveries. Published on Nov 15, 2018
INTENT AND PURCHASE TARGETING: Influencing purchase through advanced data analytics, past purchase behavior, and online user data. Published on Jul 30, 2018
INSIDE THE VAULT: Marketing Strategy for the Banking and Finance Industry Published on Jan 10, 2018
MNI Insight Lab Events
When it comes to marketing, if you're feeling comfortable you're falling behind. Data and analytics are driving decisions in real time, and mobile technologies, new social platforms, hyper-personalization, access to data, and changing consumer behaviors, are all moving faster than ever. Read more
Given by industry leader Matthew Fanelli, this interactive presentation explores the genesis of Artificial Intelligence (AI), its implications in the marketplace and how it is revolutionizing the way business is done. Read more
Case Studies
CASE STUDY: Travel & Tourism Published on May 7, 2018 Kukui'ula, a luxury community on the South Shore of Kaua'i, Hawaii, used an innovative and eye-catching Cover Wrap campaign to reach their precise audience. Our audience analysis revealed that prospective Kukui'ula residents have a passio…