Win Local Elections with a Comprehensive Campaign Marketing Strategy
Solid political campaign marketing strategies can make all the difference in winning local elections. Not only can marketing for politicians create more awareness around a politician's brand, but you can also create ads that stand out and target ideal audiences by combining different types of political advertising.
Politicians have a "brand" just like businesses do.Content is important for creating value for and from that brand by allowing readers to understand your goals and objectives after the election. It also:
Allows readers to connect with and trust you
Let's people get to know you personally and professionally
Get your message out in political print ads
Content enhances your relationship with the right audience and brings more attention to the message you want to get out. This is because your voters can resonate with your story and share it with their friends and family in person, on social, and more.
Better yet, it comes in a variety of forms — blogs, videos, podcasts, newsletters — so it appeals to a range of people in the many ways they like to consume content. Most notably for local politicians being testimonials from supporters. After all,72% of consumers say they trust brands with positive testimonials more than their counterparts. You could be that brand!
A great example of getting interactive with your audience in print advertising is the new trend of using QR codes to take readers to the candidate's website. This skips the extra steps voters would take to get to know more about you and increases the chance they will take time to do it.
Intertwining Types of Political Advertising: Digital and Traditional Marketing
Websites aren't the only way — engaging with voters through political advertising on social media is also effective in getting voters interested in you and ready to vote. According to the American Bar Association, this started with the success of Barack Obama's online campaigns and surged in power by the time the Trump campaign was used with the help of hyper-targeting from acquired data.
Chances are in-person campaigning could be limited this year and for some more years to follow, so you need to be open to other opportunities to market yourself and bring people to your website.
OTT Advertising: Target Local Voters with Precision
Over-the-top (OTT) refers to the process of delivering content to viewers via the internet, leaving out traditional means of delivery like cable television. Your political OTT ads can be delivered through computers, tablets, mobiles, gaming consoles, and Smart TVs. And more often than not, they're through services like Netflix, Hulu, Disney Plus, Amazon Prime Video, etc.
The truth is, OTT ads drive results. Local elections can have a far-reaching impact on many issues, includingcannabis legalization and other movements. This is why local politicians need to create compelling OTT ads that influence changes as part of their political campaign marketing strategies.
Additional benefits include:
Benefit from a holistic, cross-channel (i.e., social and email integration) reach
Reach defined groups of voters
Target exact locations
Target with the use of first-party data
Work With MNI On Your Political Campaign Marketing Strategies
One of the biggest contributing factors for not getting the votes is not reaching a large enough portion of your audience with your message —MNI's political advertising capabilities can change that for you. With the help of local consumer data, we can make it easier than ever for you to communicate the policies and values that matter most to your voters through effective political marketing campaigns.
About the Author
@Janine Pollack, MNI Integrated Marketing Director and self-appointed Storyteller in Chief, leads the brands commitment to generating content that informs and inspires. Prior to MNI, Janine worked with Fortune 500 companies and world-renowned education institutions on numerous research and white papers, podcasts and thought-leadership and education campaigns.