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    In competitive sports and business, speed matters. Often, a mere fraction of a second separates winners from also rans. Pacing, especially with./ Read More
    Benefits of Having an Internal Trading Desk   What is a programmatic trading desk, and should your organization consider one? Let's face it;./ Read More
    Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted./ Read More
    Data Draws the Big Picture  In the current marketing landscape, gathering and effectively employing consumer data is no longer a luxury, but a./ Read More
    With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising./ Read More
    During the COVID-19 pandemic, consumer behavior changed. Travel rewards didn't drive signups or usage, and customers needed online access to./ Read More
    It’s more about evolution than revolution. Too often people say, “it’s too late.” They could be talking about business or life, but to all I quote./ Read More
    LTOs to Increase Back-to-School Sales It's time to pull out the books again, and Deloitte predicts back-to-school (BTS) spending will reach new./ Read More
    Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to./ Read More
    A basic freedom too many don’t exercise is voting. There are any number of reasons why, but we won’t get into that today. Instead, the focus will be./ Read More
    There are many factors that go into which college a high school graduate will choose. Location, degree programs, parental influence, and cost are./ Read More
    Sitting somewhere at the intersection of advertising and editorial, content marketing is super versatile. It can take the form of a blog, eBook,./ Read More
    The Impact of Privacy Changes on Digital TV Ads and Midterm Elections    Many changes are coming to the world of political advertising, affecting./ Read More
    An insider’s look at how to secure new talent and retain employees during the great resignation A Q&A with Professionals Leading the Charge on./ Read More
    How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy../ Read More