Banking / Finance Marketing
Few things are as personal as banking. Whether your clients prefer the convenience of digital management or the traditional touch, personalization is key. We specialize in helping financial brands connect with target audiences and forge deeper connections with their clients.
Discover: Building Consumer Trust with Cross-Channel Marketing
Pro Tip:
Implement AI modeling to target bank/finance campaigns more accurately, enhance customer engagement, ensure regulatory compliance, optimize costs, and reduce risk.
Cannabis Marketing
Whether you’re a new brand or a local dispensary, navigating policies and cannabis advertising regulations in your state is crucial. We help brands explore ways to distinguish themselves in a crowded marketplace.
Discover:
Cannabis 101: A Pocket GuidePro Tip:
Cut cannabis advertising costs and risks with AI Modeling to target ads precisely, enhance engagement, and ensure compliance.
Conventions & Visitors Bureaus
First impressions matter. How you showcase your city and its unique offerings to convention/ meeting planners and travelers factors into whether the next meeting will be hosted in your city or if people will be making a visit.
Discover:
Boost Your Marketing Lead Gen With These 3 Key StrategiesPro Tip:
Reach event planners where they are loyal consumers with Magazine Advertising
CPG/Food & Beverage Marketing
Shopping decisions are multifaceted, influenced by health, sustainability, and family dynamics. Our AI-powered targeting solutions, including contextual advertising, offer a fresh approach to building brand awareness and fostering discovery.
Discover:
Blog Post: The Power of Nostalgia Marketing TechniquesPro Tip:
Reach your consumers with targeted keywords and phrases they are already searching for online. Paid Search campaigns ensure that relevant ads appear when they search for specific benefits or products.
Entertainment Marketing
So many options, so little time. Should you go to a museum or the zoo? Is it time to stream that show everyone’s talking about? To get target audiences to come to you, you need to go to them first with special offers, event announcements, and more.
Discover:
The Growing Influence of OTT in Paid Media StrategyPro Tip:
Leverage OTT Advertising to get your target audience's attention by creating highly personalized ad campaigns that are more likely to resonate with viewers, leading to higher engagement and conversion rates.
Generational Marketing
At every life-stage there’s one common denominator; people want to be seen. Understanding generational preferences is key to effective communication. We delve deep into data and signals to tailor strategies that resonate with each audience segment.
Discover:
The Generational Targeting RoundupPro Tip:
Build trust and credibility for your brand by ensuring your native advertising provides genuine value for your target audience.
Healthcare Marketing
Consumers increasingly expect transparent, predictable, and mobile-friendly experiences. We work with healthcare advertisers and health systems to create integrated consumer journeys to make sure wellness messaging is being seen when and where it matters most.
Discover:
The Disruption of FemTech in Healthcare Marketing
Thriving in the Digital AgePro Tip:
Harness the power of Programmatic Advertising to bid more competitively for ad spaces that are more likely to reach your target audience at the moment they are most engaged.
Political Advertising
Data-driven strategies are revolutionizing political communication. From national campaigns to grassroots advocacy, our targeted media messaging maximizes impact, winning hearts, and minds in the digital arena.
Discover:
Gen Z's Political Priorities
The Future's in Female HandsPro Tip:
Enhance voter engagement with Programmatic Advertising while also working to sway undecided voters by addressing issues that are most pertinent to them.
Schools & Colleges
Capturing the attention of college students and their communities as well as the alumni and donors requires a nuanced approach. Our research-driven campaigns resonate with this demographic, addressing their unique needs and values with precision.
Discover:
Higher Education Marketing TacticsPro Tip:
Take advantage of AI Modeling to leverage predictive analytics for more precise audience segmentation and targeting so you can craft messages specifically tailored to the needs and preferences of different segments within the educational community.
Travel & Tourism
Adapting to shifting travel trends, we help brands authentically connect with their audience. By first taking a moment to unpack travelers’ needs and aspirations, we create strategies that drive brands into the consumer journey.
Discover:
The Travel Marketing Journey from Search to BookingsPro Tip:
Tailor your ad content to your target audience's interests, behaviors, and past interactions with your brand by using Programmatic Advertising techniques to enhance relevance and appeal, significantly boosting the likelihood of engagement and conversion.
