Industry-Specific Marketing Strategies

The growing use of data to find the right people is a marketing imperative. With first-party historical campaign performance data, we have deep insights and trusted, vetted partners to create an advertising strategy that’s specific to your industry. That’s how we connect and get results. The following are only a sampling of the many industries we serve; from wellness to beauty to retail and beyond, we are confident we’ve worked with a client in your space.

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Banking / Finance

How we bank has changed drastically over the last 10 years. With digital channels and tactics evolving rapidly, as well as consumers’ desire for personalization, financial services brands are diving headfirst into digital waters to stay relevant, cut through the clutter and competition, and grab attention (as well as wallets).

 Helpful Resources 

2023 Banking & Financial Marketing Trends: Pros & Cons
Read the Blog

Community Bank Marketing Strategies You Should Know
Read the Blog

A Strategic Guide to Digital Marketing and Advertising for Financial Services
Read the Blog

Fintech Consumer Confidence Steadily Increasing
Read the Blog

Diversity in Marketing
Download the E-Book


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Cannabis Marketing

Whether you’re a new brand or a local dispensary, navigating policies and cannabis advertising regulations for each state is an important step in understanding how to market your cannabis business. Similarly, CBD marketing has its own challenges to overcome. Distinguishing your cannabis brand and its offerings in the competitive cannabis landscape with investors, practitioners, and consumers alike will determine who stays in the green rush for the long game.

Helpful Resources 

Learn More About Cannabis Marketing 

Cannabis Marketing 101 
E-Book Download:

Grow Your Cannabis Business with MNI's Cannabis Marketing
Read the Blog

Cannabis State by State Guides
Download the Guides

5 Ways Cannabis Companies Can Improve Their Digital Marketing
Read the Article


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Conventions & Visitors Bureaus

Navigating the pandemic has taken a major toll on CVBs. The industry has been weathering the challenges and if that’s not enough, some states’ politics are motivating boycotts (e.g., North Carolina’s bathroom bill). What’s a CVB to do to get funding, visitors and stay relevant? We are helping many of our clients in this space to market efficiently and effectively.

 Helpful Resources 
Eight Things Marketers Need to Know About Targeting the Travel Market
Read the Blog

Programmatic Media Buying
Learn More

Cause Marketing
Watch the On-Demand Webinar


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Cookieless Advertising

Change is good. The digital landscape is constantly evolving. Sure, navigating a post-cookie world won't be without its many challenges and hurdles but with that comes opportunity and innovation. Laying the groundwork now will make the 3PC horizon that much easier to navigate.

Helpful Resources 

Learn More About Advertising Without Cookies 

The Guide to Advertising Without Third-Party Cookies
Download the E-Book

Cookies Going Away and the New Digital Diet
Download the E-Book

Navigating the Cookieless Era: A Guide to Innovative Advertising Strategies
Read the Blog

Are Third-Party Cookies Going Away? The Impact on Marketers
Read the Blog


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CPG/Food & Beverage

Shopping online, delivery at home, or pick-up in store is certainly the boom. No longer do we only wander the aisles of our local food shop to tick off our list. For CPG brands, embracing programmatic advertising is a tool for to engage and inspire consumer trial and conversion. Programmatic provides an opportunity to leverage AI-powered targeting options such as contextual advertising, creating a new way for awareness and discovery of new and more mature brands alike.

 Helpful Resources 

Learn More About CPG Marketing

The CPG Post-Inflation Reboot
Download the Report

CPGs are Gaining a Competitive Edge with DTC Strategies
Read the Blog

CPG Industry Trends
Read the Blog

The U.S. Grocery Industry is More Online Than Ever Before
Read the Blog


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Entertainment

The way we consume entertainment content has transformed literally in front of our eyes. Connected TV and e-commerce marketing have surged, hastened by the state of the world and the comfort of home. Digital has reigned supreme and connected TV and ecommerce advertising is revolutionizing how we consume information.

  Helpful Resources  
OTT Adveritising 
Download the E-Book

Motto, MNI's OTT/CTV Reporting and Attribution Visualization Platform
Learn More

Connected TV (CTV) Ad Fraud: What to Know, What to Do
Download the E-Book


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Freight / Agricultural

Many businesses are accelerating, adapting their digital presence to drive ecommerce in the online marketplace, and to recruit new employees to offset supply chain challenges and issues from the “great resignation.” Increasing use of and/or adopting digital communication tools keeps the wheels on the track.

 Helpful Resources 
Digital Audio
Learn More

Help Wanted
Download the E-Book

In-Book Magazine Advertising
Learn More


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Generational Marketing

When it comes to how consumers want to hear from marketers, it’s not surprising to learn that different generations express different channel preferences. Brands and agencies need to be getting more granular in how they think about target audiences. It’s important that marketers seek out source of data and signals that can help strategists and media planners dive even deeper into their target audiences.

Helpful Resources

Learn More About Generational Marketing

The Generational Targeting Roundup
Download the E-Book

The Generational Marketing Cheat Sheet
Download the Cheat Sheet

Generational Research: How to Close the Marketing Gap
Read the Blog

How to Market to Gen Z Effectively
Download the E-Book

The Importance of Gen Z Subcultures with Social Media
Read the Blog

Learn How to Effectively Engage and Market to Seniors
Read the Blog


 

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Healthcare

The demand for healthcare information on every front is real. Brands and companies want to reach healthcare professionals; healthcare providers want to reach the public. And all of us want to know more as well as where to get the products we seek. Let’s take a look at how best to get important and timely messaging out when it comes to healthcare marketing.

 Helpful Resources 
COVID-19 Vaccine Local Advertising
Learn More

How to Effectively Advertise During the Mental Health Crisis
Read the Blog

Un-Generalizing the Generations Through Personalized Messaging
Download the E-Book

Why Mammograms Matter and How Social Media Can Help
Read the Blog

The Disruption of FemTech in Healthcare Marketing
Read the Blog


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Political

Data and tech make it easier than ever to communicate policies and values to large audiences, potential donors, and voters on a large audience and at scale. With the right data, targeted, tailored messaging maximizes timeliness and impact. MNI works with many national and local political campaigns, as well as with numerous organizations in the Issue and Advocacy space to win hearts and minds.

 Helpful Resources 

Learn More About MNI's Political Advertising Solution

The Future’s in Female Hands
Download the E-Book →

How Political Campaigns Can Leverage Hyperlocal Targeting Strategies
Read the Blog →

4 Ways for Political Advertisers to Engage Hispanic/Latino Voters
Read the Blog

VoterMatch, Data That Delivers
Learn More

Digital Politics with Karen Jagoda featuring MNI's Beth Dwyer
Listen to the Podcast →


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Recruitment

The job market is experiencing what appears to be foundational change. We've all seen the stories. Millions of job openings. Lifestyle shifts. The Gig Economy. This page offers tips and tactics to consider when formulating a successful recruitment marketing strategy. 

Helpful Resources 

Learn More About Recruitment Marketing

Help Wanted
Download the E-Book

How to Find and Retain the Talent You Need in a Help-Wanted World
Read the Article

Recruitment Marketing Trends & Tips to Find Your Next Team Member
Read the Blog


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Schools & Colleges

Higher education advertising involves creative, high-impact marketing campaigns that specifically target college students, aged between 18-24, their parents and community. When marketing to each of the college student segment, a different message is needed, as is a solid understanding of social attitudes and values. A successful college marketing campaign is built on sound research and smart planning. By taking time to understand the broader issues that affect college students, we can better formulate a marketing strategy that really speaks to them.

 Helpful Resources 
How eLearning Disrupted the Advertising Industry
Read the Blog

What is Micro-Targeting
Read the Blog

Higher Education Marketing Tactics
Read the Blog

The Virtual College Campus
Watch the 20 Minute On-Demand Webinar


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Travel & Tourism

Attitudes to travel are a moving target. Whether traveling for busines or leisure, going by air or car the desire to travel is real. Telling target audience how you will be providing value and keeping them safe is essential: Step #1, know your audience. Step #2, connect with them. Step #3, make the experience great.

Helpful Resources 

Learn More About Travel Marketing

CVB Marketing Tactics | Travel and Tourism Marketing
Read the Blog

Effective Travel Marketing Strategies You Should Know
Read the Blog

AI in Travel Marketing: Enhance Customer Experiences
Read the Blog