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Industry-Specific Marketing Strategies

The growing use of data to find the right people is a marketing imperative. With first-party historical campaign performance data, we have deep insights and trusted, vetted partners to create an advertising strategy that’s specific to your industry. That’s how we connect and get results. The following are only a sampling of the many industries we serve; from wellness to beauty to retail and beyond, we are confident we’ve worked with a client in your space.

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Banking / Finance

How we bank has changed drastically over the last 10 years. With digital channels and tactics evolving rapidly, as well as consumers’ desire for personalization, financial services brands are diving headfirst into digital waters to stay relevant, cut through the clutter and competition, and grab attention (as well as wallets).

 Helpful Resources 

A Strategic Guide to Digital Marketing and Advertising for Financial Services
Read the Blog

Fintech Consumer Confidence Steadily Increasing
Read the Blog

Diversity in Marketing
Download the E-Book


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Cannabis Marketing

Whether you’re a new brand or a local dispensary, navigating policies and cannabis advertising regulations for each state is an important step in understanding how to market your cannabis business. Similarly, CBD marketing has its own challenges to overcome. Distinguishing your cannabis brand and its offerings in the competitive cannabis landscape with investors, practitioners, and consumers alike will determine who stays in the green rush for the long game. 

Learn More About Cannabis Marketing

 Helpful Resources 
Cannabis Marketing 101 
E-Book Download:

Grow Your Cannabis Business with MNI's Cannabis Marketing
Read the Blog

Cannabis State by State Guides
Download the Guides

5 Ways Cannabis Companies Can Improve Their Digital Marketing
Read the Article


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Conventions & Visitors Bureaus

Navigating the pandemic has taken a major toll on CVBs. The industry has been weathering the challenges and if that’s not enough, some states’ politics are motivating boycotts (e.g., North Carolina’s bathroom bill). What’s a CVB to do to get funding, visitors and stay relevant? We are helping many of our clients in this space to market efficiently and effectively.

 Helpful Resources 
Eight Things Marketers Need to Know About Targeting the Travel Market
Read the Blog

Programmatic Media Buying
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Cause Marketing
Watch the On-Demand Webinar


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CPG/Food & Beverage

Shopping online, delivery at home, or pick-up in store is certainly the boom. No longer do we only wander the aisles of our local food shop to tick off our list. For CPG brands, embracing programmatic advertising is a tool for to engage and inspire consumer trial and conversion. Programmatic provides an opportunity to leverage AI-powered targeting options such as contextual advertising, creating a new way for awareness and discovery of new and more mature brands alike.

 Helpful Resources 
AI Modeling
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CPG Industry Trends
Read the Blog

The U.S. Grocery Industry is More Online Than Ever Before
Read the Blog


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Entertainment

The way we consume entertainment content has transformed literally in front of our eyes. Connected TV and e-commerce marketing have surged, hastened by the state of the world and the comfort of home. Digital has reigned supreme and connected TV and ecommerce advertising is revolutionizing how we consume information.

  Helpful Resources  
OTT Adveritising 
Download the E-Book

Motto, MNI's OTT/CTV Reporting and Attribution Visualization Platform
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Connected TV (CTV) Ad Fraud: What to Know, What to Do
Download the E-Book


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Freight / Agricultural

Many businesses are accelerating, adapting their digital presence to drive ecommerce in the online marketplace, and to recruit new employees to offset supply chain challenges and issues from the “great resignation.” Increasing use of and/or adopting digital communication tools keeps the wheels on the track.

 Helpful Resources 
Digital Audio
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Help Wanted
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In-Book Magazine Advertising
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Healthcare

The demand for healthcare information on every front is real. Brands and companies want to reach healthcare professionals; healthcare providers want to reach the public. And all of us want to know more as well as where to get the products we seek. Let’s take a look at how best to get important and timely messaging out when it comes to healthcare marketing.

 Helpful Resources 
COVID-19 Vaccine Local Advertising
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How to Effectively Advertise During the Mental Health Crisis
Read the Blog

Un-Generalizing the Generations Through Personalized Messaging
Download the E-Book

Why Mammograms Matter and How Social Media Can Help
Read the Blog


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Political

Data and tech make it easier than ever to communicate policies and values to large audiences, potential donors, and voters on a large audience and at scale. With the right data, targeted, tailored messaging maximizes timeliness and impact. MNI works with many national and local political campaigns, as well as with numerous organizations in the Issue and Advocacy space to win hearts and minds.

Learn More About Political Advertising

 Helpful Resources 
How Political Campaigns Can Leverage Hyperlocal Targeting Strategies
Read the Blog →

4 Ways for Political Advertisers to Engage Hispanic/Latino Voters
Read the Blog

VoterMatch, Data That Delivers
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Recruitment

The job market is experiencing what appears to be foundational change. We've all seen the stories. Millions of job openings. Lifestyle shifts. The Gig Economy. This page offers tips and tactics to consider when formulating a successful recruitment marketing strategy. 

Learn More About Recruitment Marketing

Helpful Resources 
Help Wanted
Download the E-Book

How to Find and Retain the Talent You Need in a Help-Wanted World
Read the Article

Recruitment Marketing Trends & Tips to Find Your Next Team Member
Read the Blog


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Schools & Colleges

Higher education advertising involves creative, high-impact marketing campaigns that specifically target college students, aged between 18-24, their parents and community. When marketing to each of the college student segment, a different message is needed, as is a solid understanding of social attitudes and values. A successful college marketing campaign is built on sound research and smart planning. By taking time to understand the broader issues that affect college students, we can better formulate a marketing strategy that really speaks to them.

 Helpful Resources 
How eLearning Disrupted the Advertising Industry
Read the Blog

What is Micro-Targeting
Read the Blog

The Virtual College Campus
Watch the 20 Minute On-Demand Webinar


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Travel / Hotel Resorts

Attitudes to travel are a moving target. Whether traveling for busines or leisure, going by air or car the desire to travel is real. Telling target audience how you will be providing value and keeping them safe is essential: Step #1, know your audience. Step #2, connect with them. Step #3, make the experience great.
 Helpful Resources 
Native Advertising
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Travel & Tourism
Watch the 20 Minute On-Demand Webinar