Banking / Finance
How we bank has changed drastically over the last 10 years. With digital channels and tactics evolving rapidly, as well as consumers’ desire for personalization, financial services brands are diving headfirst into digital waters to stay relevant, cut through the clutter and competition, and grab attention (as well as wallets).
Helpful Resources
A Strategic Guide to Digital Marketing and Advertising for Financial Services
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Fintech Consumer Confidence Steadily Increasing
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Diversity in Marketing
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Cannabis Marketing
Whether you’re a new brand or a local dispensary, navigating policies and cannabis advertising regulations for each state is an important step in understanding how to market your cannabis business. Similarly, CBD marketing has its own challenges to overcome. Distinguishing your cannabis brand and its offerings in the competitive cannabis landscape with investors, practitioners, and consumers alike will determine who stays in the green rush for the long game.
Helpful Resources
Cannabis Marketing 101
E-Book Download: →
Grow Your Cannabis Business with MNI's Cannabis Marketing
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Cannabis State by State Guides
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5 Ways Cannabis Companies Can Improve Their Digital Marketing
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Conventions & Visitors Bureaus
Navigating the pandemic has taken a major toll on CVBs. The industry has been weathering the challenges and if that’s not enough, some states’ politics are motivating boycotts (e.g., North Carolina’s bathroom bill). What’s a CVB to do to get funding, visitors and stay relevant? We are helping many of our clients in this space to market efficiently and effectively.
Helpful Resources
Eight Things Marketers Need to Know About Targeting the Travel Market
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Programmatic Media Buying
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Cause Marketing
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Cookieless Advertising
Change is good. The digital landscape is constantly evolving. Sure, navigating a post-cookie world won't be without its many challenges and hurdles but with that comes opportunity and innovation. Laying the groundwork now will make the 3PC horizon that much easier to navigate.
Helpful Resources
The Guide to Advertising Without Third-Party Cookies
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Cookies Going Away and the New Digital Diet
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How Google Chrome Blocking Third-Party Cookies Affects Advertisers
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Are Third-Party Cookies Going Away? The Impact on Marketers
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CPG/Food & Beverage
Shopping online, delivery at home, or pick-up in store is certainly the boom. No longer do we only wander the aisles of our local food shop to tick off our list. For CPG brands, embracing programmatic advertising is a tool for to engage and inspire consumer trial and conversion. Programmatic provides an opportunity to leverage AI-powered targeting options such as contextual advertising, creating a new way for awareness and discovery of new and more mature brands alike.
Helpful Resources
The CPG Post-Inflation Reboot
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CPGs are Gaining a Competitive Edge with DTC Strategies
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CPG Industry Trends
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The U.S. Grocery Industry is More Online Than Ever Before
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Entertainment
The way we consume entertainment content has transformed literally in front of our eyes. Connected TV and e-commerce marketing have surged, hastened by the state of the world and the comfort of home. Digital has reigned supreme and connected TV and ecommerce advertising is revolutionizing how we consume information.
Helpful Resources
OTT Adveritising
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Motto, MNI's OTT/CTV Reporting and Attribution Visualization Platform
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Connected TV (CTV) Ad Fraud: What to Know, What to Do
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Freight / Agricultural
Many businesses are accelerating, adapting their digital presence to drive ecommerce in the online marketplace, and to recruit new employees to offset supply chain challenges and issues from the “great resignation.” Increasing use of and/or adopting digital communication tools keeps the wheels on the track.
Helpful Resources
Digital Audio
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Help Wanted
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In-Book Magazine Advertising
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Generational Marketing
When it comes to how consumers want to hear from marketers, it’s not surprising to learn that different generations express different channel preferences. Brands and agencies need to be getting more granular in how they think about target audiences. It’s important that marketers seek out source of data and signals that can help strategists and media planners dive even deeper into their target audiences.
Helpful Resources
The Generational Targeting Roundup
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The Generational Marketing Cheat Sheet
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Generational Research: How to Close the Marketing Gap
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How to Market to Gen Z Effectively
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Healthcare
The demand for healthcare information on every front is real. Brands and companies want to reach healthcare professionals; healthcare providers want to reach the public. And all of us want to know more as well as where to get the products we seek. Let’s take a look at how best to get important and timely messaging out when it comes to healthcare marketing.
Helpful Resources
COVID-19 Vaccine Local Advertising
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How to Effectively Advertise During the Mental Health Crisis
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Un-Generalizing the Generations Through Personalized Messaging
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Why Mammograms Matter and How Social Media Can Help
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Political
Data and tech make it easier than ever to communicate policies and values to large audiences, potential donors, and voters on a large audience and at scale. With the right data, targeted, tailored messaging maximizes timeliness and impact. MNI works with many national and local political campaigns, as well as with numerous organizations in the Issue and Advocacy space to win hearts and minds.
Helpful Resources
The Future’s in Female Hands
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How Political Campaigns Can Leverage Hyperlocal Targeting Strategies
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4 Ways for Political Advertisers to Engage Hispanic/Latino Voters
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VoterMatch, Data That Delivers
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Recruitment
The job market is experiencing what appears to be foundational change. We've all seen the stories. Millions of job openings. Lifestyle shifts. The Gig Economy. This page offers tips and tactics to consider when formulating a successful recruitment marketing strategy.
Helpful Resources
Help Wanted
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How to Find and Retain the Talent You Need in a Help-Wanted World
Read the Article →
Recruitment Marketing Trends & Tips to Find Your Next Team Member
Read the Blog →
Schools & Colleges
Higher education advertising involves creative, high-impact marketing campaigns that specifically target college students, aged between 18-24, their parents and community. When marketing to each of the college student segment, a different message is needed, as is a solid understanding of social attitudes and values. A successful college marketing campaign is built on sound research and smart planning. By taking time to understand the broader issues that affect college students, we can better formulate a marketing strategy that really speaks to them.
Helpful Resources
How eLearning Disrupted the Advertising Industry
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What is Micro-Targeting
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The Virtual College Campus
Watch the 20 Minute On-Demand Webinar →
Travel & Tourism
Attitudes to travel are a moving target. Whether traveling for busines or leisure, going by air or car the desire to travel is real. Telling target audience how you will be providing value and keeping them safe is essential: Step #1, know your audience. Step #2, connect with them. Step #3, make the experience great.
Helpful Resources
Travel Marketing Strategies
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AI in Travel Marketing: Enhance Customer Experiences
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