In 2021, 51% of adults’ total audio time will be spent listening via digital services—marking the first time that digital audio surpasses traditional radio and opens the door for a major shift in advertising.
The dynamic and personalized nature of streaming audio targets consumers on the go, in real-time, during relevant moments. It offers an intimate form of delivering content, adding a second sensory way of experiencing a brand beyond sight.
Effectively deliver digital audio advertisements across all streaming devices & platforms with MNI’s integrations with key data and advertising partners.
Why MNI for Your Digital Audio Advertising Campaign?
- The Omnipoint System: Our integrated tech stack and data warehouse. Designed to provide real time, actionable insights.
- Transparent Network & Partnerships with Advertising Partners: Vetted partners complement our intelligence-based strategies
- Effective Measurement & Actionable Insights: media-planning foundation built with data and insights
Podcasts have seen impressive growth in recent years, especially 2020. They also offer marketers an unprecedented level of targeting and audience metrics. This session, about the length of a podcast, explores the benefits of podcast adverting and why is is more cost efficient. Give it a listen! / Read more