Targeted Digital Audio Advertising

Intentional Listening

Nearly a quarter of a billion people in the U.S. are digital audio listeners in 2023, including almost 75% of internet users.

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The Power of Digital Audio Advertising

Nearly half of digital audio listeners say audio ads are less disruptive thanother forms of advertising.

  • 43% say the audio ads are more relevant to them.
  • 28% more likely to be seen as informative than display ads.
  • 24% higher recall on average than display ads.

MNI Digital Audio Delivers

Engaging Environments. We understand the changing nature of the listening audience and will
find the right audience so your ad can be seen and heard.

Premium Inventory Sources.

Our MNIx Audio Collection offers the highest quality in both
streaming and podcast inventory to engage and motivate active listeners.

Superior Audience Targeting and Consumer Segments.

Access to purposefully targeting
capabilities to find your ideal target.

Unmatched Reporting and Optimization.

Ability to see, understand, and provide actionable campaign optimization recommendations.

Attribution Reporting.

Access to our dynamic visualization dashboard to understand customer journey and conversion behaviors beyond the clicks delivered.

Optimize performance and get full ROI transparency with Motto, MNI's Attribution Platform.

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Contextually Relevant Targeting

Engage unique consumer segments by getting into their mindset, in their moment.

  • Demographic: Age, gender, income, occupation, location, language and life stage
  • Special Interests: Cooking, traveling, wellness, business
  • Genre: Talk, music, comedy, news
  • Shopping Patterns: Previous purchases, brand affinities, etc.
  • Device: Mobile, tablet, connected devices, etc.
  • Daypart: Align ad messaging to specific times and days.

Listen Time Continues to Grow

  • Active listeners are spending over two hours a day listening to content of their choice: streaming, podcasts, digital radio
  • Subscription revenues are expected to reach $25B by 2026, an increase of $10B from last year.
Digital Audio

Ready to harness the power of digital audio advertising? Let's connect.

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Digital Audio Advertising Dominates

The first step to being heard is to listen. Digital audio gets into people’s heads (and ears). Download our guide to audio advertising to grow your business and see why digital audio has become popular with advertisers / Read more

Got:20 Webinar | Audio/Podcasts

Podcasts have seen impressive growth in recent years, especially 2020. They also offer marketers an unprecedented level of targeting and audience metrics. This session, about the length of a podcast, explores the benefits of podcast adverting and why is is more cost efficient. Give it a listen! / Read more

How the Pandemic Changed Podcast Advertising

Podcast advertising is one of many industries experiencing a shift in trends as a direct result of the pandemic. / Read more