Targeted Digital Audio Advertising
Nearly a quarter of a billion people in the U.S. are digital audio listeners in 2023, including almost 75% of internet users.
The Power of Digital Audio Advertising
Nearly half of digital audio listeners say audio ads are less disruptive thanother forms of advertising.
- 43% say the audio ads are more relevant to them.
- 28% more likely to be seen as informative than display ads.
- 24% higher recall on average than display ads.
MNI Digital Audio Delivers
Engaging Environments. We understand the changing nature of the listening audience and will
find the right audience so your ad can be seen and heard.
Premium Inventory Sources.
Our MNIx Audio Collection offers the highest quality in both
streaming and podcast inventory to engage and motivate active listeners.
Superior Audience Targeting and Consumer Segments.
Access to purposefully targeting
capabilities to find your ideal target.
Unmatched Reporting and Optimization.
Ability to see, understand, and provide actionable campaign optimization recommendations.
Access to our dynamic visualization dashboard to understand customer journey and conversion behaviors beyond the clicks delivered.
Contextually Relevant Targeting
Engage unique consumer segments by getting into their mindset, in their moment.
- Demographic: Age, gender, income, occupation, location, language and life stage
- Special Interests: Cooking, traveling, wellness, business
- Genre: Talk, music, comedy, news
- Shopping Patterns: Previous purchases, brand affinities, etc.
- Device: Mobile, tablet, connected devices, etc.
- Daypart: Align ad messaging to specific times and days.
Listen Time Continues to Grow
- Active listeners are spending over two hours a day listening to content of their choice: streaming, podcasts, digital radio
- Subscription revenues are expected to reach $25B by 2026, an increase of $10B from last year.
Podcasts have seen impressive growth in recent years, especially 2020. They also offer marketers an unprecedented level of targeting and audience metrics. This session, about the length of a podcast, explores the benefits of podcast adverting and why is is more cost efficient. Give it a listen! / Read more