In 2021, 51% of adults’ total audio time will be spent listening via digital services—marking the first time that digital audio surpasses traditional radio and opens the door for a major shift in advertising.
The dynamic and personalized nature of streaming audio targets consumers on the go, in real-time, during relevant moments. It offers an intimate form of delivering content, adding a second sensory way of experiencing a brand beyond sight.
Effectively deliver digital audio advertisements across all streaming devices & platforms with MNI’s integrations with key data and advertising partners.
Why MNI for Your Digital Audio Advertising Campaign?
- The Omnipoint System: Our integrated tech stack and data warehouse. Designed to provide real time, actionable insights.
- Transparent Network & Partnerships with Advertising Partners: Vetted partners complement our intelligence-based strategies
- Effective Measurement & Actionable Insights: media-planning foundation built with data and insights
How the Pandemic Changed Podcast Advertising
Podcast advertising is one of many industries experiencing a shift in trends as a direct result of the pandemic. / Read more
Got:20 Webinar | Audio/Podcasts
Podcasts have seen impressive growth in recent years, especially 2020. They also offer marketers an unprecedented level of targeting and audience metrics. This session, about the length of a podcast, explores the benefits of podcast adverting and why is is more cost efficient. Give it a listen! / Read more