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It's political. It's digital from MNI.

The best data and technology to reach every voter, on every device, everywhere. We transform client campaigns with data-driven strategies that engage target audiences and inspire action.

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When every vote matters. MNI makes the difference.

A Winning Strategy

In 2020, 80% of our candidates won. MNI supported 113 separate campaigns spanning 71 political clients.

Connecting Nationally & Locally

For 20 Congressional races, 35 PAC campaigns and 12 State/Local we executed custom-tailored strategies leveraging data insights.

Targeting Voters with Accuracy

Data shows us the roadmap to a winning strategy. With it as our guide, over 460 million digital media impressions to elevate campaign presences when and where it matters most.

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Data that delivers.

Data and tech make it easier than ever to communicate policies and values to large audiences on a consistent and trackable basis. You can have real-time visibility into who you’re reaching, on what platform, at what time, and what messages speak to that audience and drive the highest engagement.

Tap into over 17 data providers with one powerful tool.

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Six Essential Tips and Tactics to Connect to Voters

Programmatic Targeting with MNIx


Programmatic via our proprietary solution, MNIx strikes a balance of data, precision targeting, audience scale, high-end inventory, and first-class reporting.

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Streaming Audio & Podcasts


As voters’ consumption habits shift, meet them where they are across streaming and podcasts. Increasingly digital audio amplifies messaging.

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OTT


As traditional TV viewing behaviors change and access to streaming services increases, OTT and CTV will explode as advertising dollars shift this cycle.

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Local


Streamlined access to local markets. MNI data accesses thousands of local sites so candidates can educate likely voters on issues which matter most.

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VoterMatch


Accesses 17 politically focused data providers to give campaigns clear visibility into where ads are being served, on which platform and when. VoterMatch insights also indicate best performing ads to inform optimization and drive ROI.

CRM Targeting


Ability to use look-alike targeting to reach like-minded constituents. A core, and proven tactic used by our 2020 digital advertisers to reach target audiences.

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Data Privacy Updates Will Change Political Advertising

As tracking cookies come to an end, political campaigns and their advertising strategies need to find new ways to reach their targeted voters. / Read more

Win Local Elections with a Comprehensive Campaign Marketing Strategy

Win local elections with a comprehensive campaign marketing strategy that combines political advertising on social media and tv advertising. / Read more

4 Ways for Political Advertisers To Engage Hispanic/Latino Voters

Latino voters are a huge, complex, and crucial demographic for political advertisers. Learn 4 strategies for engaging this diverse audience. / Read more