MNI supported over 350 separate campaigns spanning 160 political clients.
For 20 Congressional races, 35 PAC campaigns and 12 State/Local we executed custom-tailored strategies leveraging data insights.
Data shows us the roadmap to a winning strategy. With it as our guide, over 460 million digital media impressions to elevate campaign presences when and where it matters most.
In the ever-evolving realm of politics, understanding generational influences on voter preferences is crucial. Over the past decade, significant shifts have occurred among different age groups, impacting their political affiliations and ideologies.
This infographic delves into these changes and their implications for Gen Z and political campaigns. →
Data and tech make it easier than ever to communicate policies and values to large audiences on a consistent and trackable basis. You can have real-time visibility into who you’re reaching, on what platform, at what time, and what messages speak to that audience and drive the highest engagement.
Programmatic via our proprietary solution, MNIx strikes a balance of data, precision targeting, audience scale, high-end inventory, and first-class reporting.
As voters’ consumption habits shift, meet them where they are across streaming and podcasts. Increasingly digital audio amplifies messaging.
Streamlined access to local markets. MNI data accesses thousands of local sites so candidates can educate likely voters on issues which matter most.
Accesses 17 politically focused data providers to give campaigns clear visibility into where ads are being served, on which platform and when. VoterMatch insights also indicate best performing ads to inform optimization and drive ROI.
Ability to use look-alike targeting to reach like-minded constituents. A core, and proven tactic used by our 2020 digital advertisers to reach target audiences.
As tracking cookies come to an end, political campaigns and their advertising strategies need to find new ways to reach their targeted voters. / Read more
Win local elections with a comprehensive campaign marketing strategy that combines political advertising on social media and tv advertising. / Read more
Latino voters are a huge, complex, and crucial demographic for political advertisers. Learn 4 strategies for engaging this diverse audience. / Read more