Between 2010 and 2020, the amount of data utilized by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes. While this is certainly an impressive statistic, it does not consider the ways in which that data was communicated.
For the effort that your business is putting into collecting and maintaining a database, you should be able to obtain an equal or greater amount of value from the insights it gathers. Many of today’s big data visualization software offerings are extremely intuitive and easy to use; however, to obtain the most actionable insights, you and your team must exercise careful and considerate planning. Moreover, you must communicate your insights into an easy-to-understand format— and the best way to do this is by utilizing data visualizations.