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Getting Started with Multi-Screen Advertising: 2 Key Qualities to Look for in a Media Partner The power of multi-screen advertising is./ Read More
Marketers are constantly searching for the most impactful and efficient ways to reach our audiences. And there are so many ways to connect./ Read More
Consumers are always stumbling upon new brands. 1. 60% of smartphone users say they discover a new company or product when conducting a./ Read More
What is Programmatic Ad Buying? Programmatic ad buying is the automated process of buying or selling online media advertisements at scale../ Read More
By: Hanna Ahmaripour, Marketing Intern As a Gen-Z college student with a summer internship, I’ve had to change up my daily wardrobe a little../ Read More
Data, data, and more data. In today’s media landscape, marketers are gobbling up any data they can get their hands on. What’s key is knowing./ Read More
My boss knows exactly how to get me going. All she has to do is forward me an article saying, “Print is Dead” and my Pavlovian response./ Read More
Connected TV is transforming living-room viewing. 1. Two-thirds of Americans own at least a single connected device, and connected TV users./ Read More
Maybe you’re one of those people who have all their holiday shopping done by early December? You may even have all your gifts wrapped and all./ Read More
Understanding Digital Out of Home Advertising Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as./ Read More
Imagine you’re in the doctor’s office, waiting to see your doctor or healthcare provider. You have some time on your hands, so you’re./ Read More
Voice Search Marketing Trends Consumers love to talk and listen. 1. With the spike in voice-based searches, brands are aiming to./ Read More
What is GDPR? In April 2016, the European Union adopted the General Data Protection Regulation, which took effect on May 25, 2018 and./ Read More
Don't Get Left Without a Leadership Legacy With nearly ten years of management experience, eight in my current organization, I have./ Read More
