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The MNIx PMPs provide first-look and exclusive access to inventory.

We’ve leveraged direct relationships with all of our publishing partners to curate packages of premium, brand-safe inventory across specific themes and audiences.

Inventory

Packaged by vertical, consumer behavior, interest, and innovative ad technologies.

Cross-Screen Campaigns

Access quality inventory across multiple screens/devices.

Increased Control

Garner 100% site transparency, increasing control of where your ads are served.

First Look on Impressions

More exclusive inventory than an Open RTB market, guaranteed.

Fully-Managed Service

From segmenting inventory and selecting packages to executing and maintaining live programs.

The Omnipoint System™

Our proprietary insights, planning, and optimization engine helps identify the most targeted PMP, based on your campaign goals.

 

 

MNIx PMPs target specific affinities.

Meet the PMP Packages

Affinity

  • Career
  • Dating
  • Entertainment
  • Finance
  • Games
  • Health & Wellness
  • Hobbies & Special Interest
  • Home Improvement
  • Men’s Lifestyle
  • Moms
  • Music
  • News & Weather
  • Politics
  • Portals & Education
  • Real Estate
  • Reference
  • Retail & Shopping
  • Social Media
  • Sports
  • Tech
  • Travel
  • Women’s Lifestyle

Seasonal

Q1

  • Red Carpet
  • Tax Season
  • Super Bowl
  • Valentine’s Day
  • March Madness
  • Easter 

Q2

  • Eco-Friendly & Green
  • Mother’s Day
  • Summer Travel
  • Father’s Day
  • 4th of July

Q3

  • Back-to-School
  • Fashion Week 

Q4

  • Halloween
  • World Series
  • Thanksgiving
  • Black Friday & Cyber Monday
  • Holiday Shopping
  • Holiday Entertaining
  • Holiday Travel
  • New Year’s Eve & Resolutions
  • And more!

Additional

  • Consumed Media
  • Custom Ad Units
  • Desktop Anchor
  • High Viewability
  • Mobile Anchor
  • Tablet Anchor

What is a Private Marketplace (PMP)?

It's an invitation-only Real-Time Bidding (RTB) auction that allows buyers and sellers greater exclusivity and control over partnerships, pricing and inventory, and specifications

  • While open exchanges make up the majority of RTB digital display dollars, in the next year, marketers are expected to allocate 25% of their programmatic budgets to private marketplaces.
  • The popularity of PMPs is due to the ability to create custom package prices, utilize relevant targeting segments, and access levels of transparency not offered with open exchanges.