The MNIx PMPs provide first-look and exclusive access to inventory.

We’ve leveraged direct relationships with all of our publishing partners to curate packages of premium, brand-safe inventory across specific themes and audiences.


Inventory

Packaged by vertical, consumer behavior, interest, and innovative ad technologies.

Cross-Screen Campaigns

Access quality inventory across multiple screens/devices.

Increased Control

Garner 100% site transparency, increasing control of where your ads are served.

First Look on Impressions

More exclusive inventory than an Open RTB market, guaranteed.

Fully-Managed Service

From segmenting inventory and selecting packages to executing and maintaining live programs.

The Omnipoint System™

Our proprietary insights, planning, and optimization engine helps identify the most targeted PMP, based on your campaign goals.

 

 

MNIx PMPs target specific affinities.

Meet the PMP Packages

Affinity

  • Career
  • Dating
  • Entertainment
  • Finance
  • Games
  • Health & Wellness
  • Hobbies & Special Interest
  • Home Improvement
  • Men’s Lifestyle
  • Moms
  • Music
  • News & Weather
  • Politics
  • Portals & Education
  • Real Estate
  • Reference
  • Retail & Shopping
  • Social Media
  • Sports
  • Tech
  • Travel
  • Women’s Lifestyle

Seasonal

Q1

  • Red Carpet
  • Tax Season
  • Super Bowl
  • Valentine’s Day
  • March Madness
  • Easter 

Q2

  • Eco-Friendly & Green
  • Mother’s Day
  • Summer Travel
  • Father’s Day
  • 4th of July

Q3

  • Back-to-School
  • Fashion Week 

Q4

  • Halloween
  • World Series
  • Thanksgiving
  • Black Friday & Cyber Monday
  • Holiday Shopping
  • Holiday Entertaining
  • Holiday Travel
  • New Year’s Eve & Resolutions
  • And more!

Additional

  • Consumed Media
  • Custom Ad Units
  • Desktop Anchor
  • High Viewability
  • Mobile Anchor
  • Tablet Anchor

What is a Private Marketplace (PMP)?

It's an invitation-only Real-Time Bidding (RTB) auction that allows buyers and sellers greater exclusivity and control over partnerships, pricing and inventory, and specifications

  • While open exchanges make up the majority of RTB digital display dollars, in the next year, marketers are expected to allocate 25% of their programmatic budgets to private marketplaces.
  • The popularity of PMPs is due to the ability to create custom package prices, utilize relevant targeting segments, and access levels of transparency not offered with open exchanges.

Let's talk.

Contact us today.