MNI In the News

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"The marketer has to show the efficiency of every dollar spent and it is more important than ever before,” Fanelli said. “The days of throwing anything against the wall to see what sticks are over.” Read more about the cost-per-acquisition (CPA) for customers and how to determine the ROI of your marketing spend. Read More

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With more people operating from a work-from-home environment either part- or full-time, it’s challenging for B2B marketers to reach key decision makers. Recognizing this need, MNI’s Cover Wrap magazine format and digital extension, which fuse the best of both worlds — high frequency and engagement with recall — now allows B2B marketers to deliver campaigns that target decision makers in their new working environment. Read More

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The marijuana space is growing considerably, as more and more states permit recreational use, but serious obstacles remain. Experts discuss how programmatic exchanges like MNI’s CannabX are essential to navigating state by state nuances safely. Read Blazing Trails (to access you’ll need to make an account but it’s free!) Read More

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What’s a small business is generally defined by employee size. Yet, as we’ve seen in 2020, the mandatory shift to a digital-first economy means that a small staff can still reach a large number of customers if the business is selling online. See why they’re not so small anymore. Read More

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The latest iOS 14 IDFA opt in requirements will create ripple effects throughout the mobile app economy for both developers and consumers. Brooke Willcox, Director, Digital Media Group at MNI Targeted Media explains the impacts on the mobile ecosystem from the iOS14 IDFA opt-in update in App… Read More

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Today Broadcast and Cable features a guest blog by Klarn DePalma, Executive Vice President, on how brands are leveraging the power of OTT. Topics explored include the broad range of demographics enjoying streaming services and how advertisers can track OTT success. Read More