To tap into the crucial Gen Z market, brands must adapt to their buying choices and social values. Read More
MNI In the News
Direct mail may be a critical component in reaching Gen Z, which will soon account for $4 billion in discretionary spending. Read More
In this report, Brooke Willcox, Director of Digital Business Development and Emerging Media, shares her insights about the importance of privacy. Read More
Socially conscious campaigns go mainstream, especially for Gen Z. Read More
Morning Consult discusses implications and features commentary from Matt Fanelli, Senior Vice President, Digital. Read More
How much data are you using to inform your brand positioning and relevant channels? Read More
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Read More
What companies need to know about GDPR, CCPA and other industry changes in the next 12 months. Read More
As Shakespeare wrote in Hamlet, “To thy own self be true.” Brand authenticity is the something all consumers want to see, but does it mean and why does it matter? Read More
Packaging Strategies explores strategies for capturing the Gen Z consumer. Read More
The Mad Men days of personalized, years-long ad campaigns are ancient history. Advertising has gone digital and that means change. Read More
A MarTech Series roundtable discussion with experts from the Digital TV Advertising and Analytics Industry featured Executive Vice President, Klarn DePalma. Read More
The Mad Men days of personalized, years-long ad campaigns are ancient history. Advertising has gone digital and that means change. Read More
IT’S 2018, AND SOME WEBSITES STILL AREN’T MOBILE RESPONSIVE. EXPERTS, INCLUDING VICKI BRAKL, MNI’S VP OF INTEGRATED MARKETING, EXPLAIN WHY THAT’S A MISSED OPPORTUNITY. Read More
Experts, including MNI’s Janine Pollack, Director of Integrated Marketing, weigh in on the pros and cons of vehicle subscriptions. Read More
MNI TARGETED MEDIA INC. MARKS UPTICK IN 2018 PRINT AD REVENUES Read More
MEREDITH CORPORATION RANKS #2 ON LIST OF MEDIA COMPANIES TO DO BUSINESS WITH, ACCORDING TO NEW STUDY Read More
Print ads still relevant for luxury advertisers. Read More
Put a Wrap On It: As Magazine Ads Dwindle, One High-Priced Approach Thrives. Read More
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media Inc. Read More
Trust Your Intelligence: Solid data analysis helps the C-suite wrap its arms around social media. Read More
MNI TARGETED MEDIA INC. RANKS AS #1 AD LOCAL NETWORK FOR FOURTH CONSECUTIVE YEAR MNI AD NETWORK REACHES 94 PERCENT OF TOTAL DIGITAL POPULATION. Read More
STUDY: 80% OF GEN Z LIKE SHOPPING IN-STORE, BUT TURN TO E-COMMERCE FOR CONVENIENCE. Read More
THE KEY TO REACHING GEN Z IS SPEAKING THEIR DIGITAL LANGUAGE Read More
Gen Z is Not Millennials 2.0. Here are 5 Things You Need to Know to Market to Them Read More
Gen Z Will Soon Make Up Almost Half of All Consumers Read More
FOR MARKETERS, GETTING CREATIVE WITH MEDIA IS FRONT AND CENTER. Read More
Online auto campaign matches buyers with ads and yields 17% of Texas dealer group's brand sales over 30 days. Read More
Don’t Get Left Without a Leadership Legacy. Leadership lessons from Heather Hein, MNI Targeted Media Inc.’s VP of Ad Sales. Read More
MPA Associate Member Spotlight: MNI’s President, Rob Reif, shares insights about the future of magazine media. Read More
A few of the 50 Women You Need to Know in MarTech, including Brooke Willcox, MNI’s Director of Digital Business Development, talk about the importance of mentors. Read More
Big KPIs for 2018 for B2B and B2C advertisers: With Matthew Fanelli, SVP MNI Targeted Media, Inc. Read More
Martech experts, including Stefanie Sena, MNI’s Associate Director, Digital Account Management, share valuable insights in MarTech Advisor’s Buyer’s Guide to Social Media Marketing. Read More