Political affiliations have the potential to tell marketers more about a consumer than almost any other demographic information at their disposal. And that is the strategy that Meredith’s media planning and buying division. Read More

Gen Z is a generation driven by values, with 68 percent identifying that doing their part to make the world a better place is important to them and this directly impacts their buying behavior. Over 50 percent state that knowing a brand is socially conscious influences purchase decisions. Read More

The new normal in travel is here to stay. Check-in for travel tips. Read More

Blurb: Holiday sales go well beyond Black Friday and Cyber Monday What brands do today will impact sales throughout the year ahead. What to know. Read More

The latest iOS 14 IDFA opt in requirements will create ripple effects throughout the mobile app economy for both developers and consumers. Brooke Willcox, Director, Digital Media Group at MNI Targeted Media explains the impacts on the mobile ecosystem from the iOS14 IDFA opt-in update in App… Read More

CMI Orchards is sharing lessons learned with growers on how digital transformation is changing the way growers are moving product to local markets and shopping carts to drive consumption. Read More

Executive Vice President of MNI Targeted Media Klarn DePalma shared how health care providers have pivoted during the pandemic to meet patient care demands in eMarketer. Read More

Senior Vice President of Digital Matthew Fanelli spoke on a Spiracle Media panel about how to optimize video content. Watch it here. Read More

Director of Harpoon Digital Brendan Kennedy was quoted in Fresh Plaza about the exponential growth of online grocery shopping. Read More

Local businesses are learning how a small investment in targeted advertising can lead to big rewards.  Read More

Today Broadcast and Cable features a guest blog by Klarn DePalma, Executive Vice President, on how brands are leveraging the power of OTT. Topics explored include the broad range of demographics enjoying streaming services and how advertisers can track OTT success. Read More

Print media is a powerful tool for brands. Listen in to Street Fight’s podcast, where our Director of Digital Planning and Strategy, Tommy Shaw, talks about how highly engaging magazine ads are delivered on a cost-effective, geo-targeted basis. Read More

Matt Fanelli, SVP of Digital Sales and Operations, shares how to use data to ensure that TV ads reach the right audiences. Read More

Aron Caruso, MNI's Director of Magazine Sales, talks about the balance between print and digital for successful ad campaigns. Read More

A quick pivot by MNI's Marketing and Sales teams turned a Cover Wrap campaign on PEOPLE magazine into a personal connection with local businesses. Read More

Matt Fanelli, Senior VP, Digital, talks about AI, data collection, and their effect on marketing and advertising. Read More

The turnkey solution and rich audience insights empower cannabis dispensaries to stay compliant while harnessing the strength of digital marketing. Read More

Our Director of Sales, Magazines, discusses Augmented Reality(AR),  digital ads, the future of print, and the impact of Coronavirus. Read More

What has our SVP of Marketing, Training, and Development learned from her long career?  Read More

Marketing and sales experts talk about the best WFH tips, strategies, and tools for effective remote work. Read More

motto offers near-real-time conversion indicators, for comprehensive insights about the performance of Connected TV campaigns. Read More

Gen Z is poised to have a big economic impact across industries. Marketers—including health, beauty, and skin-care brands—should be connecting with these consumers now.  Read More

Having a small business or brand doesn’t mean you can’t advertise like your larger counterparts. Read on to learn about some cost-effective tools to get the job done from Vicki Brakl, Senior Vice President of Marketing, Training, and Development at MNI Targeted Media Inc. Read More

A roundup of insights about the big opportunities and challenges for ATV/OTT and video in the year ahead, from executives from leading agencies and platforms Read More

Thought leaders from across the industry share their predictions and insight into what 2020 will hold for the ad tech and martech industries.  Read More

New tools and tactics enable brands to better measure the effectiveness of print magazine advertising Read More

Businesses from QSRs to healthcare are embracing AI to further their brand purpose and drive sales revenue. Hear from Matthew Fanelli, Senior Vice President of Digital at MNI, and 15 other industry pros. Read More

AI enables marketers to understand consumer behavior to help determine the best message for its time and place. Mathew Fanelli, Senior VP of Digital at MNI joins other industry insiders in sharing their expertise. Read More

As we hear more about GDPR, CCPA and PII compliance, AI capabilities will need to comply on all fronts. MNI’s Senior Vice President of Digital Marketing, Matthew Fanelli, shares his thoughts on the greatest challenges to AI adoption in the advertising industry, along with 15 other industry experts Read More

Most advertisers and marketers understand the power and potential of AI, and that every industry can benefit from it in some way. However, is AI here to stay?  Read from industry pros to get their take, including MNI’s own Matthew Fanelli. Read More

To tap into the crucial Gen Z market, brands must adapt to their buying choices and social values by thinking about diversity and inclusion. MNI was amongst the agencies tapped for its thoughts on this trending topic. Read More

Several trends are forging AI's role within advertising today and in the future.  Which of those trends are the most impactful?  Our Senior VP of Digital Strategy, Matthew Fanelli,  joins a host of industry experts in sharing his thoughts. Read More

Direct mail may be a critical component in reaching Gen Z, which will soon account for $4 billion in discretionary spending. Read more about an MNI study that helped determine these results.   Read More

In this report, Brooke Willcox, Director of Digital Business Development and Emerging Media at MNI, shares her insights about the importance of privacy. Read More

Read about how socially conscious campaigns are going mainstream, especially for Gen Z. MNI’s report on brand awareness supports the growing trend. Read More

Morning Consult discusses implications and features commentary from Matt Fanelli, Senior Vice President of Digital at MNI. Read More

How much data are you using to inform your brand positioning and relevant channels?  Vicki Brakl, VP of Integrated Marketing at MNI, contributes her thoughts on these questions. Read More

Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Read More

What companies need to know about GDPR, CCPA and other industry changes in the next 12 months.  Read More

As Shakespeare wrote in Hamlet, “To thy own self be true.” Brand authenticity is the “something” all consumers want to see, but does it mean and why does it matter? Vicki Brakl, VP of integrated marketing at MNI Targeted Media, shares her expert opinion. Read More

Packaging Strategies explores strategies for capturing the Gen Z consumer. Read More

The Mad Men days of personalized, years-long ad campaigns are ancient history because advertising has officially gone digital.  17 Experts Share Their Insights, including MNI’s Director of Integrated Marketing, Janine Pollack.  Read More

This roundtable discussion with experts from the Digital TV Advertising and Analytics Industry featured MNI’s Executive Vice President,Klarn DePalma.  Read More

This article on Women in MarTech features our own Vicki Brakl, Vice President of Integrated Marketing at MNI.  Read More