The marketer has to show the efficiency of every dollar spent and it is more important than ever before,” Fanelli said. “The days of throwing anything against the wall to see what sticks are over.” Read more about the cost-per-acquisition (CPA) for customers and how to determine the ROI of your marketing spend. Read More
MNI In the News
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The Cannabis Marketing Association features “5 Ways Cannabis Companies Can Improve Their Digital Marketing" written by Klarn DePalma, MNI Executive Vice President. It’s an excellent primer on strategies and best practices for anyone in cannabis business. Read More
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Legal cannabis sales skyrocketed 46% last year, and the industry’s marketing sector is growing alongside it. But marketing a substance that is only recreationally legal in 14 states and medicinally permitted in 36 requires a more targeted approach than ads for soft drinks or toilet paper. Read More
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With more people operating from a work-from-home environment either part- or full-time, it’s challenging for B2B marketers to reach key decision makers. Recognizing this need, MNI’s Cover Wrap magazine format and digital extension, which fuse the best of both worlds — high frequency and engagement with recall — now allows B2B marketers to deliver campaigns that target decision makers in their new working environment. Read More
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The marijuana space is growing considerably, as more and more states permit recreational use, but serious obstacles remain. Experts discuss how programmatic exchanges like MNI’s CannabX are essential to navigating state by state nuances safely. Read Blazing Trails (to access you’ll need to make an account but it’s free!) Read More
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The Sell Sider sits down with Klarn DePalma, EVP MNI Targeted Media, for a free-ranging conversations on everything from how MNI is preparing for a cookie-less future to how the pandemic has changed consumer behavior. Read More
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Showing its belief in the format, MNI has launched Reimagine, a branded cover wrap campaign that promotes its programmatic media-buying platform, MNIx. The wraps are appearing on Cooking Light, Life and Essence. Read More
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More and more consumers are turning to single topic bookazines to binge on what they like most. From celebrity news to all things cooking, cover wraps create unique environments for advertisers to contextually align with content that has staying power–a lot of readers hang on to and collect these bookazines. Here’s why they’re driving business. Read More
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Klarn DePalma byline in SmartBrief addresses the growing influence of local media in shaping political advertising strategies and how lessons learned from the last political cycle are shaping the future. Key-takeaway: never stop learning. Read More
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What’s a small business is generally defined by employee size. Yet, as we’ve seen in 2020, the mandatory shift to a digital-first economy means that a small staff can still reach a large number of customers if the business is selling online. See why they’re not so small anymore. Read More
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Political affiliations have the potential to tell marketers more about a consumer than almost any other demographic information at their disposal. And that is the strategy that Meredith’s media planning and buying division. Read More
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Gen Z is a generation driven by values, with 68 percent identifying that doing their part to make the world a better place is important to them and this directly impacts their buying behavior. Over 50 percent state that knowing a brand is socially conscious influences purchase decisions. Read More
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The latest iOS 14 IDFA opt in requirements will create ripple effects throughout the mobile app economy for both developers and consumers. Brooke Willcox, Director, Digital Media Group at MNI Targeted Media explains the impacts on the mobile ecosystem from the iOS14 IDFA opt-in update in App… Read More
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CMI Orchards is sharing lessons learned with growers on how digital transformation is changing the way growers are moving product to local markets and shopping carts to drive consumption. Read More
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Today Broadcast and Cable features a guest blog by Klarn DePalma, Executive Vice President, on how brands are leveraging the power of OTT. Topics explored include the broad range of demographics enjoying streaming services and how advertisers can track OTT success. Read More
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Print media is a powerful tool for brands. Listen in to Street Fight’s podcast, where our Director of Digital Planning and Strategy, Tommy Shaw, talks about how highly engaging magazine ads are delivered on a cost-effective, geo-targeted basis. Read More
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Having a small business or brand doesn’t mean you can’t advertise like your larger counterparts. Read on to learn about some cost-effective tools to get the job done from Vicki Brakl, Senior Vice President of Marketing, Training, and Development at MNI Targeted Media Inc. Read More
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AI enables marketers to understand consumer behavior to help determine the best message for its time and place. Mathew Fanelli, Senior VP of Digital at MNI joins other industry insiders in sharing their expertise. Read More
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As we hear more about GDPR, CCPA and PII compliance, AI capabilities will need to comply on all fronts. MNI’s Senior Vice President of Digital Marketing, Matthew Fanelli, shares his thoughts on the greatest challenges to AI adoption in the advertising industry, along with 15 other industry experts Read More
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Most advertisers and marketers understand the power and potential of AI, and that every industry can benefit from it in some way. However, is AI here to stay? Read from industry pros to get their take, including MNI’s own Matthew Fanelli. Read More
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To tap into the crucial Gen Z market, brands must adapt to their buying choices and social values by thinking about diversity and inclusion. MNI was amongst the agencies tapped for its thoughts on this trending topic. Read More
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Several trends are forging AI's role within advertising today and in the future. Which of those trends are the most impactful? Our Senior VP of Digital Strategy, Matthew Fanelli, joins a host of industry experts in sharing his thoughts. Read More
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In this report, Brooke Willcox, Director of Digital Business Development and Emerging Media at MNI, shares her insights about the importance of privacy. Read More
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Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers. Read More
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As Shakespeare wrote in Hamlet, “To thy own self be true.” Brand authenticity is the “something” all consumers want to see, but does it mean and why does it matter? Vicki Brakl, VP of integrated marketing at MNI Targeted Media, shares her expert opinion. Read More
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The Mad Men days of personalized, years-long ad campaigns are ancient history because advertising has officially gone digital. 17 Experts Share Their Insights, including MNI’s Director of Integrated Marketing, Janine Pollack. Read More
