Digital 4 Simple Rules for Making the Most of Your Data Matt Fanelli Data of all kinds is essential to business-making decisions. Data influences everything from B2B and B2C advertising campaigns to the way business is done in healthcare and politics.
Trends Decks The Power of Magazines: How Consumer Behavior & Neuromarketing Principles Prove Magazines Deliver The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.
Digital The Micro Influencers of Health and Wellness by Liz Maida Fusaro Publisher Operations Associate The micro influencers of health and wellness might be “micro” in one sense, but their reach is anything but. We’re explaining they work and why businesses are capitalizing on their impact
White Papers Winning Elections in 2020: Knowledge is Power, and Data is Knowledge As election season 2020 draws nearer, it’s time to formulate a political marketing strategy designed for a modern audience. Learn what you need to know to craft an effective, streamlined path to victory.
Marketing leads from Coca-Cola, SunTrust Bank, Honey Baked Ham and The High Museum of Art headline The Innovative Marketer roundtable panel.
Financial services brands have had to dive head first into the digital waters to stay relevant, cut through the clutter and competition, and to grab attention (and also grab wallets). Read more>>
Sign up for our monthly newsletter! Sign up for our monthly newsletter!It’s filled with the media and marketing news you need to do your job better, and it won’t take over your inbox.
