Digital 4 Simple Rules for Making the Most of Your Data Matt Fanelli Data of all kinds is essential to business-making decisions. Data influences everything from B2B and B2C advertising campaigns to the way business is done in healthcare and politics.
Technology Cover Wraps: Make A Bright Point with DayGlo Inks By Eric Riznyk, Joanne Donato, and Tatiana Morales Print Production Team If there is any way to capture the attention of your target audience, it’s with DayGlo inks. Learn why it’s our secret weapon for cover wraps done right \ Read more
Technology It’s Time for Advertisers to Embrace Data Transparency By Matt Fanelli SVP, Digital How do you build customer trust, yet still target your base with relevant ads? Learn more about how data transparency benefits the businesses & the audience. \ Read more
Trends Decks To Know Me is to Love Me: Un-Generalizing the Generations While we often talk about generational differences in consumer preferences and trends, many brands have a tendency to stop short at the surface. While it’s important to know that Gen Z spends more time with smartphones or that Boomers tend to be more active on Facebook, these metrics don’t n… \ Read more
Marketing leads from Coca-Cola, SunTrust Bank, Honey Baked Ham and The High Museum of Art headline The Innovative Marketer roundtable panel.
Finance Facts Financial services brands have had to dive head first into the digital waters to stay relevant, cut through the clutter and competition, and to grab attention (and also grab wallets). / Read more
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