Deterministic, cross-platform targeting to the individual.
As consumers spend more and more time with media across devices, they expect the brands they engage with to be present universally. Deterministic targeting with DataMatch draws an accurate picture of every single consumer, minimizing waste and fraud.
How it works:
We collect mobile data, including usage and behaviors, through a Software Development Kit (SDK) from apps installed on phones. If cookie data is available to inform a profile, we use that, too.
We also collect offline data (e.g., Census registration records, buying activity, etc.), to gain additional insights about an audience’s real-world behaviors.
Leveraging online and offline data insights, a complete user profile is added to a niche audience pool of similarly built profiles. Activation is targeted against individuals in this group. MNI guarantees who we are serving ads to because we know the email address assigned to each device that ads are served to.
Step One: Understanding the User.
We construct a complete user profile using a combination of online and offline data, linked together from the email address.
Step Two: Activation.
Based on user behaviors, we serve cross-platform advertising in the ideal time and place to capture user attention.
Optimization & Reporting.
Each campaign receives meticulous optimization and reporting from a dedicated account manager. This helps you gain insight into your consumers and prospects, with intelligent reporting down to the segment.
- Future recommendations based on past campaign performance
DataMatch™ gives you a truly end-to-end profile of individual consumers, across every major category, including
- Health & Fitness
- Real Estate
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