Blog
Boost Your Marketing Lead Gen With These 3 Key Strategies
Research Insights
Explore 3 strategies that can revolutionize your approach to capturing and nurturing leads through the sales funnel. Unlock the power of marketing lead gen
Blog
Marketing and a Meal at 30,000 Feet
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Embrace the marketing potential of the upcoming solar eclipse. Learn branding from space, teamwork insights, and Delta's celestial flight.
Blog
Beyond Meta: Crafting a Multi-Touchpoint Political Marketing Strategy
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Explore the impact of Meta's new policy on political campaigns and the strategies needed to engage voters in the 2024 elections
Blog
Understanding the New Trend in Digital Ads: The Attention Economy
Research Insights
Explore the Attention Economy's impact on digital ads. Uncover creative optimization, media buying, and placement strategies for standout, memorable advertising. Contact MNI for expert guidance in crafting memorable and effective advertising experiences.
Blog
Future-Proof Your Advertising: Embracing CTV and OTT Platforms
Research Insights
Discover how to future-proof your advertising with CTV and OTT platforms. Explore MNI's guide for impactful digital strategies.
Blog
Enhancing CTV and OTT Campaigns with Halo Effect Analysis
Research Insights
Unlock the full potential of your digital campaigns with MNI's insights on Halo effect analysis for CTV and OTT advertising.
Blog
Political Advertising: A Guide to Campaign Messaging Success
Research Insights
Unlock the secrets to successful political advertising in a complex media world with our comprehensive guide to campaign messaging strategies.
Blog
Navigating the Cookieless Era: A Guide to Innovative Advertising Strategies
Research Insights
Step into a new era of digital marketing with these insights on cookieless advertising. Learn how to leverage first-party data and build customer trust.
Blog
Building Consumer Trust with Cross-Channel Marketing
Research Insights
MNI breaks down why cross channel marketing campaigns are on the rise with the unique opportunity they provide to reach your consumer.
Blog
Hot Digital Marketing Trends to Up Your Game in 2024
Research Insights
Dive deep into our digital marketing predictions and see what 2024's AI-driven trends promise. Also, reflect on pivotal 2023 predictions and see how we did!
Blog
8 Ways to Elevate Your Beauty Brand During the Holiday Season
Research Insights
Elevate your beauty brand this festive season! Dive into SEO, leverage holiday trends, optimize email campaigns, and more.
Blog
Gen Z's Political Priorities
Research Insights
Learn about Gen Z's digital habits, motivations, and political drivers so you can craft compelling political campaign advertising that resonates.
Blog
What is Digital Out-of-Home (DOOH) Advertising?
Research Insights
This article covers the definition of DOOH and OOH advertising, what are the differences and trends, and discusses key benefits and use cases as examples.
Blog
What is Mobile Real-Time Bidding? | Mobile Advertising
Research Insights
This article covers the introduction of mobile marketing and real-time bidding (RTB) advertising, and mobile RTB’s impact on mobile marketing campaigns.
Blog
Thriving in the Digital Age: Embracing Hybrid and Omnichannel Strategies
Research Insights
In a world of multiple devices and platforms, learn how omnichannel and hybrid strategies can be the game-changer for your brand's success.
Blog
The Power of Nostalgia Marketing Techniques
Research Insights
Discover how nostalgia marketing techniques in the CPG industry evoke cherished memories, shape consumer emotions, drive brand loyalty, and influence purchasing decisions.
Blog
Air Travel With a Disability: Challenges, Tips, and Accommodations
Research Insights
Discover expert tips and accommodations for air travelers with disabilities. Navigate security, boarding, and in-flight services with ease. Learn more here.
Blog
Why it Pays to Be Media Agnostic in Omnichannel Marketing
Research Insights
When investing in an omnichannel marketing strategy, reach consumers across multiple mediums by understanding the benefits of being media agnostic. Learn more.
Blog
Why You Should Consider an Omnichannel Approach
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures,
Omnichannel
Omnichannel, marketing, or hybrid, is an approach that combines traditional and digital marketing tactics. Learn how to develop hybrid marketing campaigns.
Blog
The Disruption of FemTech in Healthcare Marketing
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures
FemTech refers to products and services that use technology to support women’s health. Learn how to craft effective marketing strategies for FemTech brands
Blog
Unlocking Barbie's Success | A Marketing Strategy Spanning Generations
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures
Explore Barbie's marketing journey - from its creation in 1959 to its global impact on brand evolution, generational reach, and inclusive representation.
Blog
The Importance of Gen Z Subcultures with Social Media
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures
Gen Z subcultures consume online content and interact with social media in ways different from the generations before them. Click here to learn more.
Blog
Leveraging the Power of Magazines in an Omnichannel Marketing Strategy
Research Insights,
Advertising/Marketing,
Magazines,
Technology,
Media News,
Data
Advertising in magazines is still considered a powerful omnichannel marketing strategy when creating a brand experience. Click to learn more
Blog
Higher Education Marketing Tactics
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Marketing higher education can be a challenge. However, MNI has education marketing tactics to help your client reach their recruitment goals. Learn more here
Blog
CVB Marketing Tactics | Travel and Tourism Marketing
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
We compiled a list of CVB marketing tactics to help destinations fuel buzz that impacts travel and tourism, while also crafting unique stories. Learn more.
Blog
2023 Banking & Financial Marketing Trends: Pros & Cons
Marketing,
Technology
Discover the pros and cons of the latest marketing trends in the financial and banking industry, including social media and AI. Learn from industry experts.
Blog
Google Advertiser Verification Program: All You Need to Know
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Google launched a verification process requiring advertisers to verify their identities for ads served on Google platforms. Learn what this means for you.
Blog
Community Bank Marketing Strategies You Should Know
Research Insights,
Advertising/Marketing,
Data
This article covers how to redesign your local bank marketing strategy to align with the changing needs and habits of your local consumers amid digitalization.
Blog
Learn How to Effectively Engage and Market to Seniors
Research Insights,
Advertising/Marketing,
Data,
Generations
The elderly target audience has incredible buying power, though, it is an untapped and often neglected market. Learn how to effectively market to seniors.
Blog
Leveraging Automatic Content Recognition and Its Data
Research Insights,
Advertising/Marketing,
Data
A growing amount of TV viewership data is being accumulated via automatic content recognition. Learn what ACR is and how to use its data in CTV/OTT campaigns.
Blog
Effective Travel Marketing Strategies You Should Know
Research Insights
We cover how travel marketing strategies are shifting amid digitalization to align with the changing landscape and the needs and habits of consumers. Learn more.
Blog
What is Predictive Marketing and How Does It Work?
Research Insights
Predictive marketing leverages big data analytics to forecast marketing trends and consumer behavior. Learn how this technology is used to optimize performance.
Blog
CPGs are Gaining a Competitive Edge with DTC Strategies
Research Insights
A Direct to consumer (DTC) is a sales strategy where brands sell products directly to customers. Learn how this CPG strategy can give you a competitive edge.
Blog
How to Build an Effective Visual Identity
Advertising/Marketing
To tell your company’s story to consumers, you’ll need a strong visual identity. This guide teaches the basics, from logos to fonts to color palettes.
Blog
Marketing Trends and Predictions to Watch in 2023
Advertising/Marketing
Based on data and expert opinions, we've compiled a list of marketing trends and predictions to help you stay ahead of the curve as we move into 2023.
Blog
Generational Research: How to Close the Marketing Gap
Research Insights
Learn generational differences in values, habits, and demographics, to form genuine connections with consumers of all ages.
Blog
Storytelling with Data | Leveraging Data Visualization
Business,
Marketing,
Research Insights,
Digital
Data visualization allows marketers to quickly communicate key insights. Learn the importance of storytelling with data and how it can add immense value.
Blog
Political Ads + Social Media: How is social media used in politics?
Research Insights
The use of political ads on social media has evolved over time. MNI explains the challenges, advantages, and how to be more transparent on social media.
Blog
What You Need to Know About Credit Card Marketing
Research Insights
We cover how to redefine your credit card marketing strategy amid digitalization to align with the changing needs and habits of your target audience.
Blog
It's Never Too Late (for Data)
Business
When leveraging consumer data, marketers can optimize digital campaigns to align more specifically with their audience's wants and needs.
Blog
Leveraging LTOs in Back-to-School Marketing Campaigns
Research Insights
LTO foods are special offers restaurants run for a limited period of time. Learn how you can leverage LTOs in your back-to-school marketing efforts.
Blog
AI in Travel Marketing: Enhance Customer Experiences
Research Insights
AI in the travel industry has allowed marketers to more effectively find and provide value to customers. Learn how to leverage AI in your travel campaigns.
Blog
Running for Office? Check Out These Proven Political Marketing Campaign Tips
Marketing,
Digital
Politicians need effective marketing campaign strategies that are impactful to potential voters. MNI shares tips for a successful marketing campaign in 2022.
Blog
Higher Education Marketing Strategies to Drive Enrollments
Research Insights
What techniques can schools and universities use to attract and retain top students? Learn more on how colleges can pivot with higher education marketing.
Blog
7 Tips to Maximize Your Content Marketing Strategy
Marketing,
Digital,
Technology
A strong content marketing strategy helps to grab the user's attention, build brand awareness, improve SEO, and more. Use these 7 tips to maximize your content.
Blog
Social Media Marketing Plan For Live Or Virtual Events
Research Insights
How can brands leverage social media marketing to connect with audiences at live and virtual events? Learn how to enhance your live event marketing strategy.
Blog
How to Market Cannabis to Different Generations
Marketing,
Research Insights,
Digital
Every generation has a different perspective on cannabis. How can businesses use cannabis marketing to reach baby boomers, Gen X, millennials, and Gen Z? Learn more.
Blog
Marketing Myopia and Its Effects On Businesses
Research Insights
Learn about what marketing myopia is, how it can impact your business, how some brands can benefit, and how to avoid falling into the marketing myopia trap.
Blog
OTT vs. CTV Advertising: Understand the Difference
Research Insights
Not sure what's the difference between OTT and CTV? Learn about the benefits and capabilities and how to integrate CTV or OTT ads into your next campaign.
Blog
How Advertisers Are Getting In The Game With Sports Betting Marketing in 2024 | Super Bowl LVIII
Research Insights
Explore the Super Bowl-driven mobile revolution in online sports betting. From record-breaking activity to marketing strategies, discover the dynamic landscape of mobile and online sports betting apps.
Blog
Are Third-Party Cookies Going Away? The Impact on Marketers
Advertising/Marketing
How will Google's removal of third-party tracking cookies impact marketers? Learn what's changed, the timeline of changes, and how to prepare.
Blog
Win Local Elections with a Comprehensive Campaign Marketing Strategy
Advertising/Marketing
Win local elections with a comprehensive campaign marketing strategy that combines political advertising on social media and tv advertising. Learn more.
Blog
Grow Your Cannabis Business With MNI’s Cannabis Marketing
Advertising/Marketing
Grow your cannabis business and blow away the competition with a comprehensive cannabis marketing plan with MNI—starting with these six must-have strategies.
Blog
Find Top Talent Now: Recruitment Marketing Trends & Tips To Find Your Next Team Member
Advertising/Marketing
Attract top talent with these recruitment marketing trends and 7 steps to utilize when building your next recruitment marketing campaign. Learn more.
Blog
The Holistic Approach to Analyzing OTT Metrics for Campaigns
Advertising/Marketing
Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. Learn more.
Blog
What is a Demand Side Platform? A Breakdown of DSPs and How They Work
Advertising/Marketing,
Digital
A breakdown of what demand-side platforms are, how they work, the benefits of using DSPs, and how MNI uses DSPs to enhance our client's digital advertising.
Blog
Beyond Brand Awareness: The Digital Marketing KPIs to Watch
Advertising/Marketing
When it comes to measuring your marketing campaign's success, it's best to understand the digital marketing KPIs to track. Learn how to define your KPIs.
Blog
What You Should Know Before Bringing Programmatic In-House
Advertising/Marketing
There are myths driving the notion that taking programmatic in-house is beneficial for brands and agencies. Learn what to consider before making the move.
Blog
T-Commerce Tips For Your Brand's TV Advertising Strategy
Advertising/Marketing
Learn about T-Commerce tips and opportunities to enhance the technologies and strategies you have in place to make TV an end-to-end path to purchase.
Blog
Shopping Habits in Different Generations: Boomers vs. Gen Z
Research Insights
What are some of the key differences in the way Generation Z shops compared to that of Baby Boomers? Read on for the results of MNI’s research.
Blog
What is Micro-Targeting & How Does it Affect Advertising?
Advertising/Marketing
Micro-Targeting is a marketing strategy that uses consumer data and demographics to create unique audience segments. Learn why micro-targeting is a powerful strategy for your advertising campaigns.
Blog
The U.S. Grocery Industry is More Online Than Ever Before
Digital
How Grocery Store Online Ordering – also known as Buy Online Pick Up in Store (BOPUS) is changing the landscape of weekly grocery runs one household at a time.
Blog
How to Run a Digital Marketing Campaign: Planning, Measuring, and Optimizing to Improve Performance
Digital
Any road trip has a destination—more or less. The same should be true when starting a digital campaign. Only by knowing key objectives and measures of success can a road
Blog
The Rise of Beacon Technology in Retail
Technology
Learn why beacon technology is essential for retailers, as they can reach shoppers at key moments when they are in-store making purchase decisions.
Blog
A B2B Marketing Strategy & Campaign Template
Over the last number of years, B2B Marketing strategies have evolved and marketers, including myself, have realized that clients and prospects are consumers themselves. Clients are people. They have rich
Blog
8 Things Marketers Need to Know About Targeting the Travel Market
Advertising/Marketing
There is a new travel agent in town, and her name is the internet.She facilitates consumer travel choices: where to stay, what to do, and how to get there at
