Isolating that Single User ID
As consumers spend more and more time with media across devices, they expect the brands they engage with to be present on them all.
DataMatch™ builds comprehensive individual profiles of your target audience, using a combination of online and offline data sources, and then targets them on the platforms where they are most likely to engage.
• We understand the user by building a solid audience profile from a combination of online and offline data.
• Once solid audience profiles are constructed, they are entered into a niche audience pool. Each profile within the pool includes email addresses, so as we serve ads we know exactly who we are reaching, while being PII-compliant.
• Each campaign receives extensive optimizations and reporting, including the ability to match ads to conversions, if POS data is provided.
Third-Party Data Partners
Not all third-party data providers are created equal. Our partners are proven industry leaders, who deliver the insights and technology that are the foundation of successful campaign strategy.
