Bank marketing,like any other type of industry-specific marketing, is how banks and credit unions acquire more depositors. When it comes to./ Read More
Your audience is living their best lives. Do your campaigns reflect that? Inspire your elderly target audience with a custom approach that mirrors./ Read More
Ownership of Smart TVs is rising, while over-the-top (OTT) viewership continues its steady climb. OTT market size globally isexpected to reach./ Read More
Despite all the uncertainty travel marketers faced in the last couple of years, people are ready to go. From glamping to dog-friendly vacation./ Read More
Great marketing is backed by data-driven actions that can predictably lead to results. Over time, marketers have introduced sophisticated ways./ Read More
To keep up with the changing landscape, consumer packaged goods (CPG) companies are adding direct-to-customer (DTC) strategies to their./ Read More
Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted./ Read More
Data Draws the Big Picture In the current marketing landscape, gathering and effectively employing consumer data is no longer a luxury, but a./ Read More
With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising./ Read More
During the COVID-19 pandemic, consumer behavior changed. Travel rewards didn't drive signups or usage, and customers needed online access to./ Read More
LTOs to Increase Back-to-School Sales It's time to pull out the books again, and Deloitte predicts back-to-school (BTS) spending will reach new./ Read More
Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to./ Read More
There are many factors that go into which college a high school graduate will choose. Location, degree programs, parental influence, and cost are./ Read More
An insider’s look at how to secure new talent and retain employees during the great resignation A Q&A with Professionals Leading the Charge on./ Read More
How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy../ Read More
