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Political messaging noise illustrated by purple and red sparks flying, indicating a need for strategy to be heard
Blog

Media Strategy for Non-Political Advertising

Jasmine Harris
Advertising/Marketing, Branding
Learn key tactics for non-political advertisers to be heard over the political noise. Optimize your media strategy in the 2024 election cycle.
a visual representation of a search bar with gen z slang being searched, light green
Blog

A Guide for Incorporating Gen Z Slang into Targeted Media to Build Brand Loyalty

Katie Lamontagne
Advertising/Marketing
Here's how to master Gen Z slang for targeted media success. Connect authentically with our concise guide. Uniquely target generations to engage and convert customers.
Young man looking at geo-targeted local advertisements on his mobile phone.
Blog

Unlock Your Local Success: Mastering Geo-Based Targeting for Maximum Impact

Janine Pollack
Research Insights, Advertising/Marketing, Digital, Local
Elevate your media execution with geo-based targeting. Discover precision marketing techniques for impactful local advertising.
Blog

Boost Your Marketing Lead Gen With These 3 Key Strategies

Janine Pollack
Research Insights
Explore 3 strategies that can revolutionize your approach to capturing and nurturing leads through the sales funnel. Unlock the power of marketing lead gen
Blog

Marketing and a Meal at 30,000 Feet

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
Embrace the marketing potential of the upcoming solar eclipse. Learn branding from space, teamwork insights, and Delta's celestial flight.
Blog

Beyond Meta: Crafting a Multi-Touchpoint Political Marketing Strategy

Renny Raymundo
Research Insights, Advertising/Marketing, Technology, Media News, Data
Explore the impact of Meta's new policy on political campaigns and the strategies needed to engage voters in the 2024 elections
Blog

Understanding the New Trend in Digital Ads: The Attention Economy

Janine Pollack
Research Insights
Explore the Attention Economy's impact on digital ads. Uncover creative optimization, media buying, and placement strategies for standout, memorable advertising. Contact Media Now for expert guidance in crafting memorable and effective advertising experiences.
Blog

Future-Proof Your Advertising: Embracing CTV and OTT Platforms

Janine Pollack
Research Insights
Discover how to future-proof your advertising with CTV and OTT platforms. Explore Media Now's guide for impactful digital strategies.
Blog

Enhancing CTV and OTT Campaigns with Halo Effect Analysis

Janine Pollack
Research Insights
Unlock the full potential of your digital campaigns with Media Now's insights on Halo effect analysis for CTV and OTT advertising.
Blog

Political Advertising: A Guide to Campaign Messaging Success

Janine Pollack
Research Insights
Unlock the secrets to successful political advertising in a complex media world with our comprehensive guide to campaign messaging strategies.
Blog

Navigating the Cookieless Era: A Guide to Innovative Advertising Strategies

Brooke Willcox
Research Insights
Step into a new era of digital marketing with these insights on cookieless advertising. Learn how to leverage first-party data and build customer trust.
Blog

Building Consumer Trust with Cross-Channel Marketing

Janine Pollack
Research Insights
Media Now breaks down why cross channel marketing campaigns are on the rise with the unique opportunity they provide to reach your consumer.
Blog

Hot Digital Marketing Trends to Up Your Game in 2024

Matthew Fanelli
Research Insights
Dive deep into our digital marketing predictions and see what 2024's AI-driven trends promise. Also, reflect on pivotal 2023 predictions and see how we did!
Blog

8 Ways to Elevate Your Beauty Brand During the Holiday Season

Janine Pollack
Research Insights
Elevate your beauty brand this festive season! Dive into SEO, leverage holiday trends, optimize email campaigns, and more.
Blog

Gen Z's Political Priorities

Janine Pollack
Research Insights
Learn about Gen Z's digital habits, motivations, and political drivers so you can craft compelling political campaign advertising that resonates.
Digital out of home ads shown on the side of a busy street
Blog

What is Digital Out-of-Home (DOOH) Advertising?

Janine Pollack
Research Insights, DOOH
This article covers the definition of DOOH and OOH advertising, what are the differences and trends, and discusses key benefits and use cases as examples.
Mobile RTB illustrated with a teal and grey graphic
Blog

What is Mobile Real-Time Bidding? | Mobile Advertising

Janine Pollack
Research Insights
This article covers the introduction of mobile marketing and real-time bidding (RTB) advertising, and mobile RTB’s impact on mobile marketing campaigns.
Man on laptop and mobile phone, being targeted across devices, in an omnichannel marketing campaign
Blog

Thriving in the Digital Age: Embracing Hybrid and Omnichannel Strategies

Janine Pollack
Research Insights, Omnichannel
In a world of multiple devices and platforms, learn how omnichannel and hybrid strategies can be the game-changer for your brand's success.
Purple and blue Pop Tarts evoking nostalgia with a nod to childhood favorite snacks
Blog

The Power of Nostalgia Marketing Techniques

Katie Lamontagne
Research Insights
Discover how CPG nostalgia marketing techniques evoke cherished memories, shape consumer emotions, drive brand loyalty, & influence purchasing decisions.
Man with disability traveling, in need of accommodations with air travel
Blog

Air Travel With a Disability: Challenges, Tips, and Accommodations

Janine Pollack
Research Insights
Discover expert tips and accommodations for air travelers with disabilities. Navigate security, boarding, and in-flight services with ease. Learn more here.
illustration of omnichannel marketing, showing the benefit of being media agnostic and choosing multiple touchpoints
Blog

Why it Pays to Be Media Agnostic in Omnichannel Marketing

Janine Pollack
Research Insights, Omnichannel
When investing in an omnichannel marketing strategy, reach consumers across multiple mediums by understanding the benefits of being media agnostic. Learn more.
Woman on mobile phone viewing an ad that is part of a larger omnichannel marketing campaign
Blog

Why You Should Consider an Omnichannel Approach

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data, Subcultures, Omnichannel
Omnichannel, marketing, or hybrid, is an approach that combines traditional and digital marketing tactics. Learn how to develop hybrid marketing campaigns.
Woman on mobile phone using FemTech to access her Healthcare information.
Blog

The Disruption of FemTech in Healthcare Marketing

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data, Healthcare
FemTech refers to products and services that use technology to support women’s health. Learn how to craft effective marketing strategies for FemTech brands
Barbie style image with icons referencing the brand influence over generations of consumers
Blog

Unlocking Barbie's Success | A Marketing Strategy Spanning Generations

Katie Lamontagne
Research Insights, Advertising/Marketing, Technology, Data, Branding
Explore Barbie's marketing journey - from its creation in 1959 to its global impact on brand evolution, generational reach, and inclusive representation.
A Gen Z subculture enjoying music and spending time together, unique characteristics
Blog

The Importance of Gen Z Subcultures with Social Media

Jasmine Harris
Research Insights, Advertising/Marketing, Technology, Media News, Data, Subcultures
Gen Z subcultures consume online content and interact with social media in ways different from the generations before them. Click here to learn more.
Woman reading magazine ad that is part of a larger omnichannel strategy with digital and print targeting techniques
Blog

Leveraging the Power of Magazines in an Omnichannel Marketing Strategy

Janine Pollack
Research Insights, Advertising/Marketing, Magazines, Technology, Media News, Data
Advertising in magazines is still considered a powerful omnichannel marketing strategy when creating a brand experience. Learn more about powerful omnichannel tactics
Higher Education marketing tactics used to attract diverse groups of potential students to drive enrollment
Blog

Higher Education Marketing Tactics

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
Marketing higher education can be a challenge. However, Media Now has education marketing tactics to help your client reach their recruitment goals. Learn more here
Convention and Visitors Bureau in a travel location drawing media planners and travel enthusiasts
Blog

CVB Marketing Tactics | Travel and Tourism Marketing

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
We compiled a list of CVB marketing tactics to help destinations fuel buzz that impacts travel and tourism, while also crafting unique stories. Learn more.
Google verification program for advertisers
Blog

Google Advertiser Verification Program: All You Need to Know

Janine Pollack
Research Insights, Advertising/Marketing, Technology, Media News, Data
Google launched a verification process requiring advertisers to verify their identities for ads served on Google platforms. Learn what this means for you.
senior woman on laptop reading content and being targeted by marketing campaigns positioned to reach precise audiences
Blog

Learn How to Effectively Engage and Market to Seniors

Janine Pollack
Research Insights, Advertising/Marketing, Data, Generations
The elderly target audience has incredible buying power, though, it is an untapped and often neglected market. Learn how to effectively market to seniors.
Man and woman with laptop and mobile phone, using automatic content recognition
Blog

Leveraging Automatic Content Recognition and Its Data

Janine Pollack
Research Insights, Advertising/Marketing, Data
A growing amount of TV viewership data is being accumulated via automatic content recognition. Learn what ACR is and how to use its data in CTV/OTT campaigns.
Suitcase packed for travel
Blog

Effective Travel Marketing Strategies You Should Know

Janine Pollack
Research Insights, Travel
We cover how travel marketing strategies are shifting amid digitalization to align with the changing landscape and the needs and habits of consumers. Learn more.
Abstract illustration of predictive marketing moving campaigns forward
Blog

What is Predictive Marketing and How Does It Work?

Janine Pollack
Research Insights
Predictive marketing leverages big data analytics to forecast marketing trends and consumer behavior. Learn how this technology is used to optimize performance.
Grocery cart at grocery store.
Blog

CPGs are Gaining a Competitive Edge with DTC Strategies

Janine Pollack
Research Insights
A Direct to consumer (DTC) is a sales strategy where brands sell products directly to customers. Learn how this CPG strategy can give you a competitive edge.
Person creating logos and graphics to help identify brand's essences and values
Blog

How to Build an Effective Visual Identity

Henry Olstein
Advertising/Marketing
To tell your company’s story to consumers, you’ll need a strong visual identity. This guide teaches the basics, from logos to fonts to color palettes.
Blog

Marketing Trends and Predictions to Watch in 2023

Janine Pollack
Advertising/Marketing
Based on data and expert opinions, we've compiled a list of marketing trends and predictions to help you stay ahead of the curve as we move into 2023.
representation of data visualization to drive impact of value
Blog

Storytelling with Data | Leveraging Data Visualization

Matthew Fanelli
Business, Marketing, Research Insights, Digital
Data visualization allows marketers to quickly communicate key insights. Learn the importance of storytelling with data and how it can add immense value.
Credit card in someones hand after they have been targeted by targeted credit card marketing
Blog

What You Need to Know About Credit Card Marketing

Janine Pollack
Research Insights
We cover how to redefine your credit card marketing strategy amid digitalization to align with the changing needs and habits of your target audience.
woman writing in a notebook about the importance of data usage in marketing campaigns to increase effectiveness
Blog

It's Never Too Late (for Data)

Janine Pollack
Business
When leveraging consumer data, marketers can optimize digital campaigns to align more specifically with their audience's wants and needs.
Child eating sandwich, back to school marketing targeted his parents
Blog

Leveraging LTOs in Back-to-School Marketing Campaigns

Janine Pollack
Research Insights, Education
LTO foods are special offers restaurants run for a limited period of time. Learn how you can leverage LTOs in your back-to-school marketing efforts.
Blog

AI in Travel Marketing: Enhance Customer Experiences

Janine Pollack
Research Insights
AI in the travel industry has allowed marketers to more effectively find and provide value to customers. Learn how to leverage AI in your travel campaigns.
Person on mobile phone reading political news and being targeted by political ads
Blog

Running for Office? Check Out These Proven Political Marketing Campaign Tips

Janine Pollack
Marketing, Digital, Political
Politicians need effective marketing campaign strategies that are impactful to potential voters. Media Now shares tips for a successful marketing campaign.
Higher Education marketing strategy illustrated by an influencer posting on social media as part of marketing campaign
Blog

Higher Education Marketing Strategies to Drive Enrollments

Janine Pollack
Research Insights
What techniques can schools and universities use to attract and retain top students? Learn more on how colleges can pivot with higher education marketing.
Cannabis marketing showing the span of tactics to reach each generation across campaigns
Blog

How to Market Cannabis to Different Generations

Leah Kaczmarek
Marketing, Research Insights, Digital
Every generation has a different perspective on cannabis. How can businesses use cannabis marketing to reach baby boomers, Gen X, millennials, and Gen Z? Learn more.
Marketing myopia illustrated by the focus on sales instead of consumer satisfaction
Blog

Marketing Myopia and Its Effects On Businesses

Janine Pollack
Research Insights, Advertising/Marketing
Learn about what marketing myopia is, how it can impact your business, how some brands can benefit, and how to avoid falling into the marketing myopia trap.
Person using smart tv to access CTV or OTT ads that uniquely target viewers
Blog

OTT vs. CTV Advertising: Understand the Difference

Janine Pollack
Research Insights
Not sure what's the difference between OTT and CTV? Learn about the benefits and capabilities and how to integrate CTV or OTT ads into your next campaign.
Sports Betting happening in Vegas, especially surrounding big events like the superbowl
Blog

How Advertisers Are Getting In The Game With Sports Betting Marketing in 2024 | Super Bowl LVIII

Janine Pollack
Research Insights
Explore the Super Bowl-driven mobile revolution in online sports betting. From record-breaking activity to marketing strategies, discover the dynamic landscape of mobile and online sports betting apps.
Woman voter at polls for the local election
Blog

Win Local Elections with a Comprehensive Campaign Marketing Strategy

Janine Pollack
Advertising/Marketing
Win local elections with a comprehensive campaign marketing strategy that combines political advertising on social media and tv advertising. Learn more.
Recruiter working to fill roles, using trends and insights to guide their talent
Blog

Find Top Talent Now: Recruitment Marketing Trends & Tips To Find Your Next Team Member

Janine Pollack
Advertising/Marketing
Attract top talent with these recruitment marketing trends and 7 steps to utilize when building your next recruitment marketing campaign. Learn more.
Couple on couch watching OTT content with ads from a targeted marketing campaign
Blog

The Holistic Approach to Analyzing OTT Metrics for Campaigns

Janine Pollack
Advertising/Marketing, OTT Advertising
Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. Learn more.
Woman on laptop working on a DSP to access ad space
Blog

What is a Demand Side Platform? A Breakdown of DSPs and How They Work

Janine Pollack
Advertising/Marketing, Digital
A breakdown of what demand-side platforms are, how they work, the benefits of using DSPs, and how Media Now uses DSPs to enhance our client's digital advertising.
Person looking at mobile phone with branded page pulled up, showing the importance of branding at every touchpoint
Blog

Beyond Brand Awareness: The Digital Marketing KPIs to Watch

Janine Pollack
Advertising/Marketing
When it comes to measuring your marketing campaign's success, it's best to understand the digital marketing KPIs to track. Learn how to define your KPIs.
Programmatic campaign manager working with DSPs to place ads online
Blog

What You Should Know Before Bringing Programmatic In-House

Brooke Willcox
Advertising/Marketing
There are myths driving the notion that taking programmatic in-house is beneficial for brands and agencies. Learn what to consider before making the move.
woman on couch from overhead T-commerce use on mobile phone
Blog

T-Commerce Tips For Your Brand's TV Advertising Strategy

Janine Pollack
Advertising/Marketing
Learn about T-Commerce tips and opportunities to enhance the technologies and strategies you have in place to make TV an end-to-end path to purchase.
Blog

Shopping Habits in Different Generations: Boomers vs. Gen Z

Melyssa Buerge
Research Insights
What are some of the key differences in the way Generation Z shops compared to that of Baby Boomers? Read on for the results of MNI’s research.
Blog

The U.S. Grocery Industry is More Online Than Ever Before

Admin
Digital
How Grocery Store Online Ordering – also known as Buy Online Pick Up in Store (BOPUS) is changing the landscape of weekly grocery runs one household at a time.
Blog

How to Run a Digital Marketing Campaign: Planning, Measuring, and Optimizing to Improve Performance

Janine Pollack
Digital
Any road trip has a destination—more or less. The same should be true when starting a digital campaign. Only by knowing key objectives and measures of success can a road
Blog

The Rise of Beacon Technology in Retail

Admin
Technology
Learn why beacon technology is essential for retailers, as they can reach shoppers at key moments when they are in-store making purchase decisions.
Blog

A B2B Marketing Strategy & Campaign Template

Admin
Over the last number of years, B2B Marketing strategies have evolved and marketers, including myself, have realized that clients and prospects are consumers themselves. Clients are people. They have rich
Blog

8 Things Marketers Need to Know About Targeting the Travel Market

Admin
Advertising/Marketing
There is a new travel agent in town, and her name is the internet.She facilitates consumer travel choices: where to stay, what to do, and how to get there at