Blog
The Hidden Cost of CTV Ad Overexposure: How Frequency Can Hurt Brands
Research Insights,
Advertising/Marketing,
Data,
Omnichannel,
CTV/OTT,
Best Practices
CTV ad overexposure is frustrating viewers and harming brand perception. Learn why excessive ad frequency leads to lower engagement, wasted spend, and declining purchase intent—and discover data-driven strategies to fix it.
Blog
Sports Marketing: Maximizing Fan Engagement in a Multi-Platform Era
Research Insights,
Advertising/Marketing,
Data,
Omnichannel,
Digital Audio,
Search Engine Marketing (SEM),
High-Impact Units
Today’s sports fans are always connected. Discover how brands can engage avid superfans across streaming, social, and second-screen experiences to win big.
Blog
Best Practices in Creating Ads for Digital Platforms
Research Insights,
Advertising/Marketing,
Data,
Digital Audio,
Search Engine Marketing (SEM),
High-Impact Units
Discover essential tips for creating effective digital ads. Learn how to craft high-impact units, use CTAs, and optimize ads for omnichannel campaigns. Get started now!
Blog
SEO for Financial Services: Strategies for Standing Out in a Competitive Market
Advertising/Marketing,
Banking & Finance
Search engine optimization best practices for financial services marketing to improve rank while avoiding common traps.
Blog
How Data-Driven Advertising Can Revolutionize Your Digital Strategy
Advertising/Marketing,
Digital,
Data
What marketers should know about data-driven advertising strategy, from digital marketing tools to advertising analytics platforms.
Blog
High-Impact Ads: Revolutionize Your Digital Advertising Strategy
Research Insights,
Advertising/Marketing,
Data,
Digital Audio,
Search Engine Marketing (SEM),
High-Impact Units
Discover the power of high-impact ad units to boost engagement, enhance the brand experience, and drive conversions with immersive and dynamic creatives.
Blog
Tuning into the Power of Programmatic Podcast Advertising
Research Insights,
Advertising/Marketing,
Data,
Digital Audio,
Search Engine Marketing (SEM)
Discover the power of PII-based programmatic podcast ads for precise targeting and high engagement to effectively connect with the growing podcast audience.
Blog
The Cookieless Future: What Lies Beyond Google’s Latest Pivot
Research Insights,
Advertising/Marketing,
Data
Discover the future of digital marketing amid Google’s cookie delay. Learn how privacy-first strategies and AI-driven insights can help brands thrive in this shift.
Blog
The Reach and Influence of Women Over 65 In Commerce: Lessons for Advertisers
Advertising/Marketing,
Political,
Attribution
Explore how women over 65 are reshaping politics and economics in 2024. Discover the marketing insights brands need to connect with this influential, often-overlooked demographic.
Blog
Adapting Your Paid Ad Strategy in the Era of Zero-Click Searches
Advertising/Marketing,
Attribution
Adapt your paid ad strategy for Google's zero-click searches with expert tips on diversifying formats, optimizing bids, refining targeting, and enhancing ad copy.
Blog
Building Consumer Loyalty in a Click-to-Cancel World: How Transparency and Value Win the Day
Research Insights,
Advertising/Marketing,
Data
Discover how the FTC's Click to Cancel ruling can help brands build long-term customer
loyalty through transparency and value. Learn how media strategy companies can
leverage data insights and behavior targeting to enhance retention.
Blog
Budget Battleground: Ad Spend Strategies for Rising Media Costs
Research Insights,
Advertising/Marketing,
Data
Combat rising media costs by optimizing your media spend, navigate global media inflation, and investing in programmatic channels for higher ROI.
Blog
2025 Outlook: 10 Media and Marketing Trends to Watch
Advertising/Marketing,
Attribution,
AIM
Discover the transformative marketing trends of 2025, from AI innovations to omnichannel strategies, and learn how to stay ahead in an evolving digital landscape.
Blog
Holiday Marketing Success In 2024: Maximizing Engagement with Smart Shopper Strategies
Advertising/Marketing,
Holiday
Discover the latest holiday shopping trends and retail strategies for 2024. From cautious consumer spending to AI-driven targeting tactics, learn how retailers can engage holiday shoppers and drive sales.
Blog
Revolutionizing Omnichannel Reporting Tools for Higher Campaign Success
Advertising/Marketing,
OTT Advertising,
Data,
Digital Audio,
Attribution
Discover how Media Now Interactive’s omnichannel reporting platform, called Motto, revolutionizes programmatic campaigns by providing channel insights, optimization, and performance synergies.
Blog
Popular Streaming Services: What is FAST TV?
Advertising/Marketing,
OTT Advertising
Discover FAST TV, a rising star in ad-supported streaming services. Tap into this expanding market and elevate your advertising on CTV and OTT platforms.
Blog
Elevate Your Marketing Strategy with Attribution Modeling
Advertising/Marketing
Discover how a deeper understanding of attribution modeling can transform your digital marketing campaigns and analytics. Understand its benefits and why it matters to your business.
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Blog
Google's Cookie Pivot: Implications for Advertisers and the Future of Digital Marketing
Advertising/Marketing
Learn about Google's cookie retention, user choice, and Privacy Sandbox APIs. Adapt your online marketing and targeted advertising strategies for a privacy-focused future.
Blog
How to Craft a Unique Digital Audio Advertising Experience
Advertising/Marketing
Digital audio ad-skipping behavior, and short attention spans are real. Explore effective strategies for digital audio advertising and how to connect deeply with listeners.
Blog
Success: Mastering Geo-Based Targeting
Advertising/Marketing,
Local,
Geo-targeting,
Restaurants / QSR
Elevate your media execution with geo-based targeting. Discover precision marketing techniques for impactful local advertising.
Blog
Media Strategy for Non-Political Advertising
Advertising/Marketing,
Branding
Learn key tactics for non-political advertisers to be heard over the political noise. Optimize your media strategy in the 2024 election cycle.
Blog
A Guide for Incorporating Gen Z Slang into Targeted Media to Build Brand Loyalty
Advertising/Marketing
Here's how to master Gen Z slang for targeted media success. Connect authentically with our concise guide. Uniquely target generations to engage and convert customers.
Blog
Unlock Your Local Success: Mastering Geo-Based Targeting for Maximum Impact
Research Insights,
Advertising/Marketing,
Digital,
Local
Elevate your media execution with geo-based targeting. Discover precision marketing techniques for impactful local advertising.
Blog
Boost Your Marketing Lead Gen With These 3 Key Strategies
Research Insights,
Advertising/Marketing,
AIM
Explore 3 strategies that can revolutionize your approach to capturing and nurturing leads through the sales funnel. Boost the power of your marketing lead generation.
Blog
Marketing and a Meal at 30,000 Feet
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Embrace the marketing potential of the upcoming solar eclipse. Learn branding from space, teamwork insights, and Delta's celestial flight.
Blog
Beyond Meta: Crafting a Multi-Touchpoint Political Marketing Strategy
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Political
Explore the impact of Meta's new policy on political campaigns and the strategies needed to engage voters in the 2024 elections
Blog
Understanding the New Trend in Digital Ads: The Attention Economy
Research Insights,
Omnichannel,
Attribution
Explore the Attention Economy's impact on digital ads. Uncover creative optimization, media buying, and placement strategies for memorable advertising. Contact Media Now for expert guidance in crafting memorable and effective advertising experiences.
Blog
Future-Proof Your Advertising: Embracing CTV and OTT Platforms
Research Insights
Discover how to future-proof your advertising with CTV and OTT platforms. Explore Media Now's guide for impactful digital strategies.
Blog
Enhancing CTV and OTT Campaigns with Halo Effect Analysis
Research Insights,
Data,
Attribution,
CTV/OTT,
Halo Effect
Unlock the full potential of your digital campaigns with Media Now's insights on Halo effect analysis for CTV and OTT advertising.
Blog
Political Advertising: A Guide to Campaign Messaging Success
Research Insights
Unlock the secrets to successful political advertising in a complex media world with our comprehensive guide to campaign messaging strategies.
Blog
Navigating the Cookieless Era: A Guide to Innovative Advertising Strategies
Research Insights
Step into a new era of digital marketing with these insights on cookieless advertising. Learn how to leverage first-party data and build customer trust.
Blog
Building Consumer Trust with Cross-Channel Marketing
Research Insights
Media Now breaks down why cross channel marketing campaigns are on the rise with the unique opportunity they provide to reach your consumer.
Blog
Hot Digital Marketing Trends to Up Your Game in 2024
Research Insights
Dive deep into our digital marketing predictions and see what 2024's AI-driven trends promise. Also, reflect on pivotal 2023 predictions and see how we did!
Blog
8 Ways to Elevate Your Beauty Brand During the Holiday Season
Research Insights
Elevate your beauty brand this festive season! Dive into SEO, leverage holiday trends, optimize email campaigns, and more.
Blog
Gen Z's Political Priorities
Research Insights
Learn about Gen Z's digital habits, motivations, and political drivers so you can craft compelling political campaign advertising that resonates.
Blog
What is Digital Out-of-Home (DOOH) Advertising?
Research Insights,
DOOH
This article covers the definition of DOOH and OOH advertising, what are the differences and trends, and discusses key benefits and use cases as examples.
Blog
What is Mobile Real-Time Bidding? | Mobile Advertising
Research Insights
This article covers the introduction of mobile marketing and real-time bidding (RTB) advertising, and mobile RTB’s impact on mobile marketing campaigns.
Blog
Thriving in the Digital Age: Embracing Hybrid and Omnichannel Strategies
Research Insights,
Omnichannel
In a world of multiple devices and platforms, learn how omnichannel and hybrid strategies can be the game-changer for your brand's success.
Blog
The Power of Nostalgia Marketing Techniques
Research Insights
Discover how CPG nostalgia marketing techniques evoke cherished memories, shape consumer emotions, drive brand loyalty, & influence purchasing decisions.
Blog
Air Travel With a Disability: Challenges, Tips, and Accommodations
Research Insights
Discover expert tips and accommodations for air travelers with disabilities. Navigate security, boarding, and in-flight services with ease. Learn more here.
Blog
Why it Pays to Be Media Agnostic in Omnichannel Marketing
Research Insights,
Omnichannel
When investing in an omnichannel marketing strategy, reach consumers across multiple mediums by understanding the benefits of being media agnostic.
Blog
Why Omnichannel Marketing Should Be Your Next Move
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures,
Omnichannel
Omnichannel marketing is an approach that combines traditional and digital marketing tactics. Learn how to develop hybrid marketing campaigns.
Blog
The Disruption of FemTech in Healthcare Marketing
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Healthcare
FemTech refers to products and services that use technology to support women’s health. Learn how to craft effective marketing strategies for FemTech brands
Blog
Unlocking Barbie's Success | A Marketing Strategy Spanning Generations
Research Insights,
Advertising/Marketing,
Technology,
Data,
Branding
Explore Barbie's marketing journey - from its creation in 1959 to its global impact on brand evolution, generational reach, and inclusive representation.
Blog
The Importance of Gen Z Subcultures with Social Media
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures
Gen Z subcultures consume online content and interact with social media in ways different from the generations before them. Click here to learn more.
Blog
Leveraging the Power of Magazines in an Omnichannel Marketing Strategy
Research Insights,
Advertising/Marketing,
Magazines,
Technology,
Media News,
Data
Advertising in magazines is still considered a powerful omnichannel marketing strategy when creating a brand experience. Learn more about powerful omnichannel tactics
Blog
Higher Education Marketing Tactics
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Marketing higher education can be a challenge. However, Media Now has education marketing tactics to help your client reach their recruitment goals. Learn more here
Blog
CVB Marketing Tactics | Travel and Tourism Marketing
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
We compiled a list of CVB marketing tactics to help destinations fuel buzz that impacts travel and tourism, while also crafting unique stories. Learn more.
Blog
Google Advertiser Verification Program: All You Need to Know
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Google launched a verification process requiring advertisers to verify their identities for ads served on Google platforms. Learn what this means for you.
Blog
Learn How to Effectively Engage and Market to Seniors
Research Insights,
Advertising/Marketing,
Data,
Generations
The elderly target audience has incredible buying power, though, it is an untapped and often neglected market. Learn how to effectively market to seniors.
Blog
Leveraging Automatic Content Recognition and Its Data
Research Insights,
Advertising/Marketing,
Data
A growing amount of TV viewership data is being accumulated via automatic content recognition. Learn what ACR is and how to use its data in CTV/OTT campaigns.
Blog
Effective Travel Marketing Strategies You Should Know
Research Insights,
Travel
We cover how travel marketing strategies are shifting amid digitalization to align with the changing landscape and the needs and habits of consumers. Learn more.
Blog
What is Predictive Marketing and How Does It Work?
Research Insights
Predictive marketing leverages big data analytics to forecast marketing trends and consumer behavior. Learn how this technology is used to optimize performance.
Blog
CPGs are Gaining a Competitive Edge with DTC Strategies
Research Insights
A Direct to consumer (DTC) is a sales strategy where brands sell products directly to customers. Learn how this CPG strategy can give you a competitive edge.
Blog
How to Build an Effective Visual Identity
Advertising/Marketing
To tell your company’s story to consumers, you’ll need a strong visual identity. This guide teaches the basics, from logos to fonts to color palettes.
Blog
Marketing Trends and Predictions to Watch in 2023
Advertising/Marketing
Based on data and expert opinions, we've compiled a list of marketing trends and predictions to help you stay ahead of the curve as we move into 2023.
Blog
Storytelling with Data | Leveraging Data Visualization
Research Insights,
Advertising/Marketing,
Digital
Data visualization allows marketers to quickly communicate key insights. Learn the importance of storytelling with data and how it can add immense value.
Blog
The Power of Social Media in Political Advertising
Research Insights,
Political,
Social Media
Explore how political advertising on social media has transformed elections and the challenges and advantages it offers.
Blog
What You Need to Know About Credit Card Marketing
Research Insights
We cover how to redefine your credit card marketing strategy amid digitalization to align with the changing needs and habits of your target audience.
Blog
Digital Marketing Strategy: It's Never Too Late - For Data
When leveraging consumer data, marketers can optimize digital marketing strategy to align more specifically with their audience's wants and needs.
Blog
Leveraging LTOs in Back-to-School Marketing Campaigns
Research Insights,
Education
LTO foods are special offers restaurants run for a limited period of time. Learn how you can leverage LTOs in your back-to-school marketing efforts.
Blog
AI in Travel Marketing: Enhance Customer Experiences
Research Insights,
Travel
AI in the travel industry has allowed marketers to more effectively find and provide value to customers. Learn how to leverage AI in your travel campaigns.
Blog
Political Marketing Essentials for Successful Campaigns
Advertising/Marketing,
Digital,
Political
The best political marketing campaign strategies are impactful to potential voters. Media Now shares tips for a successful campaign.
Blog
Higher Education Marketing Strategies to Drive Enrollments
Research Insights
What techniques can schools and universities use to attract and retain top students? Learn more on how colleges can pivot with higher education marketing.
Blog
Social Media Marketing Plan For Live Or Virtual Events
Research Insights,
Social Media
How can brands leverage social media marketing to connect with audiences at live and virtual events? Learn how to enhance your live event marketing strategy.
Blog
How to Market Cannabis to Different Generations
Research Insights,
Advertising/Marketing,
Digital
Every generation has a different perspective on cannabis. How can businesses use cannabis marketing to reach baby boomers, Gen X, millennials, and Gen Z? Learn more.
Blog
Marketing Myopia and Its Effects On Businesses
Research Insights,
Advertising/Marketing
Learn about what marketing myopia is, how it can impact your business, how some brands can benefit, and how to avoid falling into the marketing myopia trap.
Blog
OTT vs. CTV Advertising: Understand the Difference
Research Insights
Not sure what's the difference between OTT and CTV? Learn about the benefits and capabilities and how to integrate CTV or OTT ads into your next campaign.
Blog
How Advertisers Are Getting In The Game With Sports Betting Marketing in 2024 | Super Bowl LVIII
Research Insights
Explore the Super Bowl-driven mobile revolution in online sports betting. From record-breaking activity to marketing strategies, discover the dynamic landscape of mobile and online sports betting apps.
Blog
Win Local Elections with a Comprehensive Campaign Marketing Strategy
Advertising/Marketing
Discover how to win local elections with a campaign marketing strategy that merges social media and TV advertising for maximum impact.
Blog
Find Top Talent Now: Recruitment Marketing Trends & Tips To Find Your Next Team Member
Advertising/Marketing
Attract top talent with these recruitment marketing trends and 7 steps to utilize when building your next recruitment marketing campaign. Learn more.
Blog
The Holistic Approach to Analyzing OTT Metrics for Campaigns
Advertising/Marketing,
OTT Advertising,
Attribution
Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. Learn more.
Blog
What is a Demand Side Platform? A Breakdown of DSPs and How They Work
Advertising/Marketing,
Digital
A breakdown of what demand-side platforms are, how they work, the benefits of using DSPs, and how Media Now uses DSPs to enhance our client's digital advertising.
Blog
Beyond Brand Awareness: Digital Marketing KPIs to Watch
Advertising/Marketing
When it comes to measuring your marketing campaign's success, it's best to understand the digital marketing KPIs to track. Learn how to define your KPIs.
Blog
Myths and Facts About Bringing Programmatic Advertising In-House
Advertising/Marketing,
Programmatic
Learn the myths and facts driving the notion that taking programmatic advertising in-house is beneficial for brands and agencies.
Blog
T-Commerce Tips For Your Brand's TV Advertising Strategy
Advertising/Marketing
Learn about T-Commerce tips and opportunities to enhance the technologies and strategies you have in place to make TV an end-to-end path to purchase.
