Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments. It’s possible to predict the. Read More
In the age of cord cutting, sports fans are the last to make the change to streaming-only services for fear of losing their ability to watch their. Read More
Here’s Why Holiday Advertising Makes Sense for B2B Companies During the holiday season, which generally spans from Halloween through the New. Read More
By: Hanna Ahmaripour, Marketing Intern As a Gen-Z college student with a summer internship, I’ve had to change up my daily wardrobe a little.. Read More
The rise of Virtual Reality and Augmented Reality has created an entirely new channel for media advertisers to display their brand messaging. Read More