MNI Blog  /  1 minute read

Top Digital Marketing Trends For July & August 2018

Our roundup of top digital marketing stories from July and August 2018! Learn about emerging trends from Google, Facebook, eMarketer and more...

Consumers are always stumbling upon new brands.

1. 60% of smartphone users say they discover a new company or product when conducting a search on their smartphones. Source: Think with Google, August 2018.

With more navigation comes more advertising opportunities.

2. 66% of U.S. smartphone app users use a map or navigation app at least once a month. Moreover, 87% of navigation app users access them for driving directions.

3. With all these numbers in consideration, Google Maps and Waze recently introduced new advertising products, making in-map advertising easier to buy for marketers. Source: eMarketer, July 2018.

Going, going, gone… local!

4. Local businesses and their customers are committed to each other - 46% of these businesses say that they maintain a close connection to the local community, while 48% of consumers say they shop locally to support local businesses.

5. For small businesses with limited staff and budgets, online platforms with existing networks and communities are scalable, cost-effective and quick. 64% say that having an online presence is most important for the long-term success of their businesses. Source: Facebook IQ, August 2018.

6. This year, 57% of local marketing efforts include digital and approximately 43% included mobile campaigns, versus 53% and 35%, respectively, last year. Source: AdAge, June 2018.

Does Gen Z shop exclusively on mobile?

7. Gen Z uses the smartphone for a host of shopping-related activities – 64% use them for browsing only, 59% for price comparisons, 58% look up product reviews, 52% check item availability, and 46% look for physical store locations.

8. When it comes to making purchases, 60% of Gen Zers prefer using desktop for online purchases, versus 22% using a mobile browser. 15% use an app, and only 3% purchase via tablet. Source: AdAge, August 2018.

Consistently #1.

9. The MNI Ad Network is the #1 Local Ad Focus Network in the nation, reaching 89% of the total U.S. digital population, equating to 228,470,000 unique visitors last month. Source: comScore, July 2018.