Blog: How We Make Your Targeted Marketing Strategy Happen

MNI Blog  /  3 minute read

How MNI's Digital SWAT Team Develops Digital Strategy

Learn how Harpoon, MNI's digital SWAT team, combines custom campaigns and targeted marketing to create & execute the perfect digital strategy to get results.

At MNI, we provide clients with data-driven strategies and measurable results that fuel digital and magazine solutions. Our agency offers targeted ad solutions, digital marketing, over-the-top (OTT) ads, and print ads to reach audiences anywhere and anytime. To develop digital strategies that get results, we created a digital SWAT team called Harpoon to expertly craft and execute them.  


To better understand these digital marketing experts and what they do, learn how our team develops the perfect targeted marketing strategy. 


MNI Targeted Media Harpoon Logo

Meet Harpoon: Our Secret Weapon for Your Custom Campaign Strategy

Harpoon helps businesses build and launch the ideal custom campaign strategy. Specifically, Harpoon partners with advertisers and agencies to provide reliable digital strategy, media planning, buying, optimization, and reporting. Through first-party insights, research, and unparalleled data, Harpoon offers a one-of-a-kind perspective that lends excellent value to every strategy. 


To succeed online, businesses of all types need a strong digital marketing strategy and to reach the right audiences. To achieve this, it's vital to create better and more successful digital marketing campaigns that genuinely connect with target audiences. Regardless of whether you're a small business, agency, or retailer, or whether you're in a B2B or B2C industry, you need highly targeted and well-optimized strategies behind your brand. 


A Trusted Team of Digital Strategy Experts Sets Harpoon Apart 

Harpoon's capabilities and expertise have attracted over 100 Fortune 500 companies that have used this team's services. When you work with Harpoon to develop the perfect digital strategy, you'll have 18 expert team members by your side to fuel your success. Our entire team consists of professionals who are trusted, experienced, dedicated, collaborative, and results-driven.  

If you're not getting the results you want from your digital campaigns based on your goals, Harpoon can revamp your efforts with a targeted marketing strategy to help you excel. With the help of a seasoned team of experts who always think outside the box, you'll experience consistent growth as you differentiate yourself from competitors.  




Harpoon Gets Results: Targeted Marketing Strategies to Reach Your Audience 

To drive each targeted marketing strategy, Harpoon provides several key services in a complete custom solution.

Digital Strategy 

One of the most essential elements of a successful marketing strategy is collaboration. To facilitate this, we can provide you with a team of experts who are fully engaged in your campaign. They'll work with you to develop a custom campaign strategy that resonates with your audiences and brings them to you. 


Planning and Buying 

An unbeatable combination of the latest tools, analytics, and experience in the digital advertising space fuels success through media planning and buying. You'll benefit from measurable campaign results that help you further optimize your strategies. 

Optimization and Reporting 

Our team will also continue to monitor and measure the performance of every campaign, collecting and analyzing data that can help you achieve your marketing goals through improved optimization. Additionally, you'll have access to transparent and in-depth reporting and target audience analysis, which can measure campaigns' effectiveness. 

New call-to-actionThe Advantages of Working with an Ad Tech Partner Over In-house Strategies

Determining how best to handle your brand's marketing can be difficult, as you decide whether to outsource all of your marketing, keep it in-house, or blend the two. However, it's best to work with an ad tech partner that can help drive results through targeted marketing strategies. While in-house strategies may seem advantageous, many downsides to keeping everything in-house can keep you from achieving long-term success. Working with an ad tech partner with access to the latest advertising technology, you can benefit from the experience and resources required to help you reach your full potential. 

It may seem more cost-effective to bring your strategies in-house, and you may feel more in control, but the fact is that in-house strategies can hinder you in several ways. One main disadvantage is the limitations on skills, experience, and resources that a small in-house team is likely to possess. As a result, you may experience a longer turnaround than you would with a dedicated team of experts by your side.  


Partner with MNI's Digital SWAT Team for Your Next Big Campaign 

If you want to get the most from your digital strategy, Harpoon is here to drive results and ensure your success. If you're relying on in-house efforts, they're likely to hold you back. However, with a team of experts who have years of experience behind them, your strategies can thrive. Through our team's innovative services and solutions, you'll be able to effectively reach your target audiences and see continued growth. Regardless of your company's individual needs, Harpoon can meet them with unmatched research and custom campaign strategy development.


About the Author
Melissa McGrath is the Director of Marketing Strategy & Research, leading the team that drives audience insights, influencing campaign strategy. Having helped build and establish Harpoon, Melissa sees what a boutique digital agency can deliver and prides herself on going above and beyond to support our clients with data that drives results.