2017 is an exciting year for digital media, as total digital ad spending will eclipse TV spending for the first time ever this year![1] Trends that were in their embryonic stages just a year ago are now taking center stage, and are creating waves in the vast and semi-tested waters of digital media. It’s interesting to see how brands and marketers alike are designing media strategies to accommodate these trends, without losing sight of the need to devise campaigns that are targeted and customized to specific audiences.
From the impact of algorithm changes to social media applications, to the expected surge in mobile programmatic and programmatic direct, here is everything you need to know about what 2017 has in store.
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[1] Digital Ad Spending to Surpass TV Next Year | eMarketer | March 8, 2016
