Janine Pollack

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    In competitive sports and business, speed matters. Often, a mere fraction of a second separates winners from also rans. Pacing, especially with./ Read More
    Benefits of Having an Internal Trading Desk   What is a programmatic trading desk, and should your organization consider one? Let's face it;./ Read More
    Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted./ Read More
    With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising./ Read More
    During the COVID-19 pandemic, consumer behavior changed. Travel rewards didn't drive signups or usage, and customers needed online access to./ Read More
    It’s more about evolution than revolution. Too often people say, “it’s too late.” They could be talking about business or life, but to all I quote./ Read More
    LTOs to Increase Back-to-School Sales It's time to pull out the books again, and Deloitte predicts back-to-school (BTS) spending will reach new./ Read More
    Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to./ Read More
    A basic freedom too many don’t exercise is voting. There are any number of reasons why, but we won’t get into that today. Instead, the focus will be./ Read More
    There are many factors that go into which college a high school graduate will choose. Location, degree programs, parental influence, and cost are./ Read More
    Sitting somewhere at the intersection of advertising and editorial, content marketing is super versatile. It can take the form of a blog, eBook,./ Read More
    How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy../ Read More
    Using Social Media Marketing to Connect with Audiences at Live (Or Virtual) Events   The role of media in events should never be underestimated../ Read More
    Create Trusted TikTok Advertising Campaigns with Influencers TikTok recently hit 1 billion monthly users. If there was any question of its./ Read More
    What is marketing myopia? The term "marketing myopia" was coined by Theodore Levitt in 2004 for the Harvard Business Review. Borrowing from the./ Read More