Janine Pollack

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    Sitting somewhere at the intersection of advertising and editorial, content marketing is super versatile. It can take the form of a blog, eBook,./ Read More
    How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy../ Read More
    Using Social Media Marketing to Connect with Audiences at Live (Or Virtual) Events   The role of media in events should never be underestimated../ Read More
    Create Trusted TikTok Advertising Campaigns with Influencers TikTok recently hit 1 billion monthly users. If there was any question of its./ Read More
    What is marketing myopia? The term "marketing myopia" was coined by Theodore Levitt in 2004 for the Harvard Business Review. Borrowing from the./ Read More
    OTT vs. CTV: What's the Difference and What You Need to Know    Few advertising methods have impacted the industry as much, as quickly, and as./ Read More
    The Future of Real Estate Marketing   In today's competitive market, the importance of advertising for real estate agents should never be./ Read More
    Fans Won’t Just Watch the Game. They’ll Get in the Game—Mostly on Mobile. It’s Super Bowl week, which means it’s time for wings—and bets. I’ve./ Read More
    The effectiveness of sports marketing (during the Olympics and otherwise) is undeniable, helping brands reach new heights. Brands can influence and./ Read More
    Social media has become a powerhouse for brands that want to get their names recognized and reach more of their target audience. Professional athlete./ Read More
    When Google first announced in 2020 that it would be eliminating the use of third-party cookies by 2022, it put the entire ad industry on notice. And./ Read More
      Win Local Elections with a Comprehensive Campaign Marketing Strategy Solid political campaign marketing strategies can make all the difference in./ Read More
      Let's Talk About OTT Advertising   Chances are, you've already heard whispers about OTT advertising and what it has been doing for brands. Not only./ Read More
      Recruitment marketing is making a big splash right now as it becomes more essential than ever to advertise your brand and business./ Read More
    The Holistic Approach to Analyzing OTT Metrics   If you’re looking for a way to reach your ideal customers with superior targeting, over-the-top./ Read More