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Magazines have long been a popular medium for advertisers to reach engaged and enthusiastic audiences. With the rise of digital media, the typical./ Read More
With more students choosing gap years, the state of student loans unknown, and the ROI for a college degree in question, how are colleges and./ Read More
Marketing Tactics for CVBs: How to Generate Tourism in the Digital Age Convention and Visitors Bureaus (CVBs) are non-profit organizations that are./ Read More
Marketing is an essential aspect of the financial and banking industry. With increased competition and changing customer expectations, financial./ Read More
As we move further into digitalization, consumers have heightened their expectations around privacy and the way their data is being collected and./ Read More
Bank marketing,like any other type of industry-specific marketing, is how banks and credit unions acquire more depositors. When it comes to./ Read More
Your audience is living their best lives. Do your campaigns reflect that? Inspire your elderly target audience with a custom approach that mirrors./ Read More
Ownership of Smart TVs is rising, while over-the-top (OTT) viewership continues its steady climb. OTT market size globally isexpected to reach./ Read More
Despite all the uncertainty travel marketers faced in the last couple of years, people are ready to go. From glamping to dog-friendly vacation./ Read More
Great marketing is backed by data-driven actions that can predictably lead to results. Over time, marketers have introduced sophisticated ways./ Read More
To keep up with the changing landscape, consumer packaged goods (CPG) companies are adding direct-to-customer (DTC) strategies to their./ Read More
Sportsbook Marketing Strategies to Increase Engagement and Drive ROI The World Cup is decided, and saw impressive betting on the outcome of./ Read More
As 2022 comes to a close, there’s a lot happening. The Metaverse is having a course correct, Amazon is laying people off, and let’s just say./ Read More
Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted./ Read More
With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising./ Read More
