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Janine Pollack

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    When Google first announced in 2020 that it would be eliminating the use of third-party cookies by 2022, it put the entire ad industry on notice../ Read More
      Win Local Elections with a Comprehensive Campaign Marketing Strategy Solid political campaign marketing strategies can make all the difference./ Read More
      Let's Talk About OTT Advertising   Chances are, you've already heard whispers about OTT advertising and what it has been doing for brands. Not./ Read More
      Recruitment marketing is making a big splash right now as it becomes more essential than ever to advertise your brand and business./ Read More
    The Holistic Approach to Analyzing OTT Metrics   If you’re looking for a way to reach your ideal customers with superior targeting, over-the-top./ Read More
    As a growing number of businesses look for ways to automate paid ad transactions and management, DSPs are becoming increasingly popular in./ Read More
    Chances are, you already track certain KPIs but aren't entirely sure about which ones are most significant for your marketing campaigns. The truth./ Read More
    Believe it or not, eLearning was already on the rise before the pandemic hit and pushed its popularity further ahead. This is because our world./ Read More
    How to Get Your Product Seen by Parents and Students Back-to-school shopping is on. Mastercard predicted a 5.5% increase in back-to-school./ Read More
    Why Moving Programmatic In-House Should be Out of the Question The U.S. is the largest programmatic market and has been at the forefront of./ Read More
    If Juneteenth fails to ring a bell, you’re not alone. I was well into adulthood before I realized that even after enslaved people were freed, many./ Read More
    What is T-Commerce? How to Make the Next Generation of TV Advertising Work for Your Brand We’ve all bought something from an infomercial at one./ Read More
    Imagine a sunny summer weekend in a typical American town. A grill with burgers and dogs is sizzling, as cold sodas and beers sit in the family./ Read More
    My job is to use content to raise awareness about a variety of topics ranging from tech to cause. In this capacity, I try to be purposeful. As./ Read More
    I’ve always been a dog person. Many, including myself, are better at taking care of their pet than themselves. One of my rescues found Halloween./ Read More