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Featured Article
Google's Cookie Pivot: Implications for Advertisers and the Future of Digital Marketing
Learn about Google's cookie retention, user choice, and Privacy Sandbox APIs. Adapt your online marketing and targeted advertising strategies for a privacy-focused future.
![woman listening to digital audio while relaxing around the house](https://www.mni.com/hs-fs/hubfs/MediaNowInteractive_BlogThumbnails%20-%20no%20mni.com%20Digital%20Audio.jpg?width=100&height=100&name=MediaNowInteractive_BlogThumbnails%20-%20no%20mni.com%20Digital%20Audio.jpg)
Blog
How to Craft a Unique Digital Audio Advertising Experience
Katie Lamontagne
Advertising/Marketing
Digital audio ad-skipping behavior, and short attention spans are real. Explore effective strategies for digital audio advertising and how to connect deeply with listeners.
![A Purple graphic of a satellite view of an active geofencing campaign in a highly targeted marketing campaign.](https://www.mni.com/hs-fs/hubfs/MediaNowInteractive_BlogThumbnails%20-%20geofencingicon2-1.jpg?width=100&height=100&name=MediaNowInteractive_BlogThumbnails%20-%20geofencingicon2-1.jpg)
Blog
Success: Mastering Geo-Based Targeting
Janine Pollack
Advertising/Marketing,
Local,
Geo-targeting,
Restaurants / QSR
Elevate your media execution with geo-based targeting. Discover precision marketing techniques for impactful local advertising.
![Political messaging noise illustrated by purple and red sparks flying, indicating a need for strategy to be heard](https://www.mni.com/hs-fs/hubfs/MediaNowInteractive_BlogThumbnails_ElectionNoise24.png?width=100&height=100&name=MediaNowInteractive_BlogThumbnails_ElectionNoise24.png)
Blog
Media Strategy for Non-Political Advertising
Jasmine Harris
Advertising/Marketing,
Branding
Learn key tactics for non-political advertisers to be heard over the political noise. Optimize your media strategy in the 2024 election cycle.
![a visual representation of a search bar with gen z slang being searched, light green](https://www.mni.com/hs-fs/hubfs/MediaNowInteractive_GenZSlang.jpg?width=100&height=100&name=MediaNowInteractive_GenZSlang.jpg)
Blog
A Guide for Incorporating Gen Z Slang into Targeted Media to Build Brand Loyalty
Katie Lamontagne
Advertising/Marketing
Here's how to master Gen Z slang for targeted media success. Connect authentically with our concise guide. Uniquely target generations to engage and convert customers.
![Young man looking at geo-targeted local advertisements on his mobile phone.](https://www.mni.com/hs-fs/hubfs/Blog_Unlock%20Your%20Local%20Success.jpg?width=100&height=100&name=Blog_Unlock%20Your%20Local%20Success.jpg)
Blog
Unlock Your Local Success: Mastering Geo-Based Targeting for Maximum Impact
Janine Pollack
Research Insights,
Advertising/Marketing,
Digital,
Local
Elevate your media execution with geo-based targeting. Discover precision marketing techniques for impactful local advertising.
![](https://www.mni.com/hs-fs/hubfs/Blog_Boost%20Your%20Marketing%20Lead%20Gen%20With%20These%203%20Key%20Strategies.jpg?width=100&height=100&name=Blog_Boost%20Your%20Marketing%20Lead%20Gen%20With%20These%203%20Key%20Strategies.jpg)
Blog
Boost Your Marketing Lead Gen With These 3 Key Strategies
Janine Pollack
Research Insights
Explore 3 strategies that can revolutionize your approach to capturing and nurturing leads through the sales funnel. Unlock the power of marketing lead gen
![](https://www.mni.com/hs-fs/hubfs/Blog_Marketing%20and%20a%20Meal%20at%2030000%20feet.jpg?width=100&height=100&name=Blog_Marketing%20and%20a%20Meal%20at%2030000%20feet.jpg)
Blog
Marketing and a Meal at 30,000 Feet
Janine Pollack
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Embrace the marketing potential of the upcoming solar eclipse. Learn branding from space, teamwork insights, and Delta's celestial flight.
![](https://www.mni.com/hs-fs/hubfs/Blog_Beyond%20Brand%20Awareness%20-%20The%20Digital%20Marketing%20KPIs%20to%20Watch.jpg?width=100&height=100&name=Blog_Beyond%20Brand%20Awareness%20-%20The%20Digital%20Marketing%20KPIs%20to%20Watch.jpg)
Blog
Beyond Meta: Crafting a Multi-Touchpoint Political Marketing Strategy
Renny Raymundo
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Explore the impact of Meta's new policy on political campaigns and the strategies needed to engage voters in the 2024 elections
![](https://www.mni.com/hs-fs/hubfs/Blog_Understanding%20the%20New%20Trend%20in%20Digital%20Ads%20-%20The%20Attention%20Economy.jpg?width=100&height=100&name=Blog_Understanding%20the%20New%20Trend%20in%20Digital%20Ads%20-%20The%20Attention%20Economy.jpg)
Blog
Understanding the New Trend in Digital Ads: The Attention Economy
Janine Pollack
Research Insights
Explore the Attention Economy's impact on digital ads. Uncover creative optimization, media buying, and placement strategies for standout, memorable advertising. Contact Media Now for expert guidance in crafting memorable and effective advertising experiences.
![](https://www.mni.com/hs-fs/hubfs/Blog_FutureProofOTT.jpg?width=100&height=100&name=Blog_FutureProofOTT.jpg)
Blog
Future-Proof Your Advertising: Embracing CTV and OTT Platforms
Janine Pollack
Research Insights
Discover how to future-proof your advertising with CTV and OTT platforms. Explore Media Now's guide for impactful digital strategies.
![](https://www.mni.com/hs-fs/hubfs/Blog_Enhancing%20CTV%20and%20OTT%20Campaigns%20with%20Halo%20Effect%20Analysis.jpg?width=100&height=100&name=Blog_Enhancing%20CTV%20and%20OTT%20Campaigns%20with%20Halo%20Effect%20Analysis.jpg)
Blog
Enhancing CTV and OTT Campaigns with Halo Effect Analysis
Janine Pollack
Research Insights
Unlock the full potential of your digital campaigns with Media Now's insights on Halo effect analysis for CTV and OTT advertising.
![](https://www.mni.com/hs-fs/hubfs/Blog_Political%20Advertising%20-%20A%20Guide%20to%20Campaign%20Messaging%20Success.jpg?width=100&height=100&name=Blog_Political%20Advertising%20-%20A%20Guide%20to%20Campaign%20Messaging%20Success.jpg)
Blog
Political Advertising: A Guide to Campaign Messaging Success
Janine Pollack
Research Insights
Unlock the secrets to successful political advertising in a complex media world with our comprehensive guide to campaign messaging strategies.
![](https://www.mni.com/hs-fs/hubfs/Blog_NavigatingCookielessEra.jpg?width=100&height=100&name=Blog_NavigatingCookielessEra.jpg)
Blog
Navigating the Cookieless Era: A Guide to Innovative Advertising Strategies
Brooke Willcox
Research Insights
Step into a new era of digital marketing with these insights on cookieless advertising. Learn how to leverage first-party data and build customer trust.
![](https://www.mni.com/hs-fs/hubfs/Blog_Building%20Consumer%20Trust%20with%20Cross-Channel%20Marketing.jpg?width=100&height=100&name=Blog_Building%20Consumer%20Trust%20with%20Cross-Channel%20Marketing.jpg)
Blog
Building Consumer Trust with Cross-Channel Marketing
Janine Pollack
Research Insights
Media Now breaks down why cross channel marketing campaigns are on the rise with the unique opportunity they provide to reach your consumer.
![](https://www.mni.com/hs-fs/hubfs/Blog_Hot%20Digital%20Marketing%20Trends%20to%20Up%20Your%20Game%20in%202024.jpg?width=100&height=100&name=Blog_Hot%20Digital%20Marketing%20Trends%20to%20Up%20Your%20Game%20in%202024.jpg)
Blog
Hot Digital Marketing Trends to Up Your Game in 2024
Matthew Fanelli
Research Insights
Dive deep into our digital marketing predictions and see what 2024's AI-driven trends promise. Also, reflect on pivotal 2023 predictions and see how we did!
![](https://www.mni.com/hs-fs/hubfs/MediaNowInteractive_BlogThumbnails%20-%20no%20mni.com6.jpg?width=100&height=100&name=MediaNowInteractive_BlogThumbnails%20-%20no%20mni.com6.jpg)
Blog
8 Ways to Elevate Your Beauty Brand During the Holiday Season
Janine Pollack
Research Insights
Elevate your beauty brand this festive season! Dive into SEO, leverage holiday trends, optimize email campaigns, and more.
![](https://www.mni.com/hs-fs/hubfs/Blog_Gen%20Zs%20Political%20Priorities.jpg?width=100&height=100&name=Blog_Gen%20Zs%20Political%20Priorities.jpg)
Blog
Gen Z's Political Priorities
Janine Pollack
Research Insights
Learn about Gen Z's digital habits, motivations, and political drivers so you can craft compelling political campaign advertising that resonates.
![Digital out of home ads shown on the side of a busy street](https://www.mni.com/hs-fs/hubfs/Blog_What%20is%20Digital%20Out-of-Home%20DOOH%20Advertising.jpg?width=100&height=100&name=Blog_What%20is%20Digital%20Out-of-Home%20DOOH%20Advertising.jpg)
Blog
What is Digital Out-of-Home (DOOH) Advertising?
Janine Pollack
Research Insights,
DOOH
This article covers the definition of DOOH and OOH advertising, what are the differences and trends, and discusses key benefits and use cases as examples.
![Mobile RTB illustrated with a teal and grey graphic](https://www.mni.com/hs-fs/hubfs/Blog_What%20is%20Mobile%20Real-Time%20Bidding%20-%20Mobile%20Advertising.jpg?width=100&height=100&name=Blog_What%20is%20Mobile%20Real-Time%20Bidding%20-%20Mobile%20Advertising.jpg)
Blog
What is Mobile Real-Time Bidding? | Mobile Advertising
Janine Pollack
Research Insights
This article covers the introduction of mobile marketing and real-time bidding (RTB) advertising, and mobile RTB’s impact on mobile marketing campaigns.
![Man on laptop and mobile phone, being targeted across devices, in an omnichannel marketing campaign](https://www.mni.com/hs-fs/hubfs/Blog_Thriving%20in%20the%20Digital%20Age%20-%20Embracing%20Hybrid%20and%20Omnichannel%20Strategies.jpg?width=100&height=100&name=Blog_Thriving%20in%20the%20Digital%20Age%20-%20Embracing%20Hybrid%20and%20Omnichannel%20Strategies.jpg)
Blog
Thriving in the Digital Age: Embracing Hybrid and Omnichannel Strategies
Janine Pollack
Research Insights,
Omnichannel
In a world of multiple devices and platforms, learn how omnichannel and hybrid strategies can be the game-changer for your brand's success.
![Purple and blue Pop Tarts evoking nostalgia with a nod to childhood favorite snacks](https://www.mni.com/hs-fs/hubfs/Blog_The%20Power%20of%20Nostalgia%20Marketing%20Techniques.jpg?width=100&height=100&name=Blog_The%20Power%20of%20Nostalgia%20Marketing%20Techniques.jpg)
Blog
The Power of Nostalgia Marketing Techniques
Katie Lamontagne
Research Insights
Discover how CPG nostalgia marketing techniques evoke cherished memories, shape consumer emotions, drive brand loyalty, & influence purchasing decisions.
![Man with disability traveling, in need of accommodations with air travel](https://www.mni.com/hs-fs/hubfs/Blog_Air%20Travel%20With%20a%20Disability%20-%20Challenges%20Tips%20Accomodations.jpg?width=100&height=100&name=Blog_Air%20Travel%20With%20a%20Disability%20-%20Challenges%20Tips%20Accomodations.jpg)
Blog
Air Travel With a Disability: Challenges, Tips, and Accommodations
Janine Pollack
Research Insights
Discover expert tips and accommodations for air travelers with disabilities. Navigate security, boarding, and in-flight services with ease. Learn more here.
![Why it Pays to Be Media Agnostic in Omnichannel Marketing](https://www.mni.com/hs-fs/hubfs/Blog_Why%20It%20Pays%20to%20Be%20Media%20Agnostic%20in%20Omnichannel%20Marketing.jpg?width=100&height=100&name=Blog_Why%20It%20Pays%20to%20Be%20Media%20Agnostic%20in%20Omnichannel%20Marketing.jpg)
Blog
Why it Pays to Be Media Agnostic in Omnichannel Marketing
Janine Pollack
Research Insights,
Omnichannel
When investing in an omnichannel marketing strategy, reach consumers across multiple mediums by understanding the benefits of being media agnostic.
![Omnichannel Marketing Should Be Your Next Move](https://www.mni.com/hs-fs/hubfs/Blog_Why%20You%20Should%20Consider%20an%20Omnichannel%20Approach.jpg?width=100&height=100&name=Blog_Why%20You%20Should%20Consider%20an%20Omnichannel%20Approach.jpg)
Blog
Why Omnichannel Marketing Should Be Your Next Move
Janine Pollack
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures,
Omnichannel
Omnichannel marketing is an approach that combines traditional and digital marketing tactics. Learn how to develop hybrid marketing campaigns.
![Woman on mobile phone using FemTech to access her Healthcare information.](https://www.mni.com/hs-fs/hubfs/Blog_The%20Disruption%20of%20FemTech%20in%20Healthcare%20Marketing.jpg?width=100&height=100&name=Blog_The%20Disruption%20of%20FemTech%20in%20Healthcare%20Marketing.jpg)
Blog
The Disruption of FemTech in Healthcare Marketing
Janine Pollack
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Healthcare
FemTech refers to products and services that use technology to support women’s health. Learn how to craft effective marketing strategies for FemTech brands
![Barbie style image with icons referencing the brand influence over generations of consumers](https://www.mni.com/hs-fs/hubfs/Blog_Unlocking%20Barbies%20Success%20-%20A%20Marketing%20Strategy%20Spanning%20Generations.jpg?width=100&height=100&name=Blog_Unlocking%20Barbies%20Success%20-%20A%20Marketing%20Strategy%20Spanning%20Generations.jpg)
Blog
Unlocking Barbie's Success | A Marketing Strategy Spanning Generations
Katie Lamontagne
Research Insights,
Advertising/Marketing,
Technology,
Data,
Branding
Explore Barbie's marketing journey - from its creation in 1959 to its global impact on brand evolution, generational reach, and inclusive representation.
![A Gen Z subculture enjoying music and spending time together, unique characteristics](https://www.mni.com/hs-fs/hubfs/Blog_The%20Importance%20of%20Gen%20Z%20Subcultures%20with%20Social%20Media.jpg?width=100&height=100&name=Blog_The%20Importance%20of%20Gen%20Z%20Subcultures%20with%20Social%20Media.jpg)
Blog
The Importance of Gen Z Subcultures with Social Media
Jasmine Harris
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data,
Subcultures
Gen Z subcultures consume online content and interact with social media in ways different from the generations before them. Click here to learn more.
![Woman reading magazine ad that is part of a larger omnichannel strategy with digital and print targeting techniques](https://www.mni.com/hs-fs/hubfs/Blog_Leveraging%20the%20Power%20of%20Magazines%20in%20an%20Omnichannel%20Marketing%20Strategy.jpg?width=100&height=100&name=Blog_Leveraging%20the%20Power%20of%20Magazines%20in%20an%20Omnichannel%20Marketing%20Strategy.jpg)
Blog
Leveraging the Power of Magazines in an Omnichannel Marketing Strategy
Janine Pollack
Research Insights,
Advertising/Marketing,
Magazines,
Technology,
Media News,
Data
Advertising in magazines is still considered a powerful omnichannel marketing strategy when creating a brand experience. Learn more about powerful omnichannel tactics
![Higher Education marketing tactics used to attract diverse groups of potential students to drive enrollment](https://www.mni.com/hs-fs/hubfs/Blog_Higher%20Education%20Marketing%20Tactics-2.jpg?width=100&height=100&name=Blog_Higher%20Education%20Marketing%20Tactics-2.jpg)
Blog
Higher Education Marketing Tactics
Janine Pollack
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Marketing higher education can be a challenge. However, Media Now has education marketing tactics to help your client reach their recruitment goals. Learn more here
![Convention and Visitors Bureau in a travel location drawing media planners and travel enthusiasts](https://www.mni.com/hs-fs/hubfs/Blog_CVB%20Marketing%20Tactics%20-%20Travel%20%26%20Tourism%20Marketing.jpg?width=100&height=100&name=Blog_CVB%20Marketing%20Tactics%20-%20Travel%20%26%20Tourism%20Marketing.jpg)
Blog
CVB Marketing Tactics | Travel and Tourism Marketing
Janine Pollack
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
We compiled a list of CVB marketing tactics to help destinations fuel buzz that impacts travel and tourism, while also crafting unique stories. Learn more.
![Google verification program for advertisers](https://www.mni.com/hs-fs/hubfs/Blog_Google%20Advertiser%20Verification%20Program%20-%20All%20You%20Need%20to%20Know.jpg?width=100&height=100&name=Blog_Google%20Advertiser%20Verification%20Program%20-%20All%20You%20Need%20to%20Know.jpg)
Blog
Google Advertiser Verification Program: All You Need to Know
Janine Pollack
Research Insights,
Advertising/Marketing,
Technology,
Media News,
Data
Google launched a verification process requiring advertisers to verify their identities for ads served on Google platforms. Learn what this means for you.
![senior woman on laptop reading content and being targeted by marketing campaigns positioned to reach precise audiences](https://www.mni.com/hs-fs/hubfs/Blog_Learn%20How%20to%20Effectively%20Engage%20and%20Market%20to%20Seniors.jpg?width=100&height=100&name=Blog_Learn%20How%20to%20Effectively%20Engage%20and%20Market%20to%20Seniors.jpg)
Blog
Learn How to Effectively Engage and Market to Seniors
Janine Pollack
Research Insights,
Advertising/Marketing,
Data,
Generations
The elderly target audience has incredible buying power, though, it is an untapped and often neglected market. Learn how to effectively market to seniors.
![Man and woman with laptop and mobile phone, using automatic content recognition](https://www.mni.com/hs-fs/hubfs/Blog_Leveraging%20Automatic%20Content%20Recognition%20and%20Its%20Data.jpg?width=100&height=100&name=Blog_Leveraging%20Automatic%20Content%20Recognition%20and%20Its%20Data.jpg)
Blog
Leveraging Automatic Content Recognition and Its Data
Janine Pollack
Research Insights,
Advertising/Marketing,
Data
A growing amount of TV viewership data is being accumulated via automatic content recognition. Learn what ACR is and how to use its data in CTV/OTT campaigns.
![Suitcase packed for travel](https://www.mni.com/hs-fs/hubfs/Blog_Travel%20Marketing%20101%20-%20Everything%20You%20Need%20to%20Know.jpg?width=100&height=100&name=Blog_Travel%20Marketing%20101%20-%20Everything%20You%20Need%20to%20Know.jpg)
Blog
Effective Travel Marketing Strategies You Should Know
Janine Pollack
Research Insights,
Travel
We cover how travel marketing strategies are shifting amid digitalization to align with the changing landscape and the needs and habits of consumers. Learn more.
![Abstract illustration of predictive marketing moving campaigns forward](https://www.mni.com/hs-fs/hubfs/Blog_What%20is%20Predictice%20Marketing%20and%20How%20Does%20It%20Work%3F.jpg?width=100&height=100&name=Blog_What%20is%20Predictice%20Marketing%20and%20How%20Does%20It%20Work%3F.jpg)
Blog
What is Predictive Marketing and How Does It Work?
Janine Pollack
Research Insights
Predictive marketing leverages big data analytics to forecast marketing trends and consumer behavior. Learn how this technology is used to optimize performance.
![Grocery cart at grocery store.](https://www.mni.com/hs-fs/hubfs/Blog_CPG254.jpg?width=100&height=100&name=Blog_CPG254.jpg)
Blog
CPGs are Gaining a Competitive Edge with DTC Strategies
Janine Pollack
Research Insights
A Direct to consumer (DTC) is a sales strategy where brands sell products directly to customers. Learn how this CPG strategy can give you a competitive edge.
![Person creating logos and graphics to help identify brand's essences and values](https://www.mni.com/hs-fs/hubfs/Blog_How%20to%20Build%20an%20Effective%20Visual%20Identity.jpg?width=100&height=100&name=Blog_How%20to%20Build%20an%20Effective%20Visual%20Identity.jpg)
Blog
How to Build an Effective Visual Identity
Henry Olstein
Advertising/Marketing
To tell your company’s story to consumers, you’ll need a strong visual identity. This guide teaches the basics, from logos to fonts to color palettes.
![](https://www.mni.com/hs-fs/hubfs/Blog_Marketing%20Trends%20and%20Predictions%20to%20Watch%20in%202023.jpg?width=100&height=100&name=Blog_Marketing%20Trends%20and%20Predictions%20to%20Watch%20in%202023.jpg)
Blog
Marketing Trends and Predictions to Watch in 2023
Janine Pollack
Advertising/Marketing
Based on data and expert opinions, we've compiled a list of marketing trends and predictions to help you stay ahead of the curve as we move into 2023.
![representation of data visualization to drive impact of value](https://www.mni.com/hs-fs/hubfs/Blog_Storytelling%20with%20Data%20-%20Leveraging%20Data%20Visualization.jpg?width=100&height=100&name=Blog_Storytelling%20with%20Data%20-%20Leveraging%20Data%20Visualization.jpg)
Blog
Storytelling with Data | Leveraging Data Visualization
Matthew Fanelli
Business,
Marketing,
Research Insights,
Digital
Data visualization allows marketers to quickly communicate key insights. Learn the importance of storytelling with data and how it can add immense value.
![Political Ads on Social Media: How is social media used in politics?](https://www.mni.com/hs-fs/hubfs/Political%20Ads%20and%20Social%20Media%20-%20How%20is%20social%20media%20used%20in%20politics.jpg?width=100&height=100&name=Political%20Ads%20and%20Social%20Media%20-%20How%20is%20social%20media%20used%20in%20politics.jpg)
Blog
The Power of Social Media in Political Advertising
Janine Pollack
Research Insights,
Political,
Social Media
Explore how political advertising on social media has transformed elections and the challenges and advantages it offers.
![Credit card in someones hand after they have been targeted by targeted credit card marketing](https://www.mni.com/hs-fs/hubfs/Blog_What%20You%20Need%20to%20Know%20About%20Credit%20Card%20Marketing.jpg?width=100&height=100&name=Blog_What%20You%20Need%20to%20Know%20About%20Credit%20Card%20Marketing.jpg)
Blog
What You Need to Know About Credit Card Marketing
Janine Pollack
Research Insights
We cover how to redefine your credit card marketing strategy amid digitalization to align with the changing needs and habits of your target audience.
![woman writing in a notebook about the importance of data usage in marketing campaigns to increase effectiveness](https://www.mni.com/hs-fs/hubfs/Blog_Its%20Never%20Too%20Late%20-for%20Data.jpg?width=100&height=100&name=Blog_Its%20Never%20Too%20Late%20-for%20Data.jpg)
Blog
It's Never Too Late (for Data)
Janine Pollack
Business
When leveraging consumer data, marketers can optimize digital campaigns to align more specifically with their audience's wants and needs.
![Child eating sandwich, back to school marketing targeted his parents](https://www.mni.com/hs-fs/hubfs/Blog_Leveraging%20LTOs%20in%20Back-to-School%20Marketing%20Campaigns.jpg?width=100&height=100&name=Blog_Leveraging%20LTOs%20in%20Back-to-School%20Marketing%20Campaigns.jpg)
Blog
Leveraging LTOs in Back-to-School Marketing Campaigns
Janine Pollack
Research Insights,
Education
LTO foods are special offers restaurants run for a limited period of time. Learn how you can leverage LTOs in your back-to-school marketing efforts.
![](https://www.mni.com/hs-fs/hubfs/Blog_AI%20in%20Travel%20Marketing%20-%20Enhance%20Customer%20Experiences.jpg?width=100&height=100&name=Blog_AI%20in%20Travel%20Marketing%20-%20Enhance%20Customer%20Experiences.jpg)
Blog
AI in Travel Marketing: Enhance Customer Experiences
Janine Pollack
Research Insights
AI in the travel industry has allowed marketers to more effectively find and provide value to customers. Learn how to leverage AI in your travel campaigns.
![Voter view cell phone where political marketing campaign outcomes are seen](https://www.mni.com/hs-fs/hubfs/Blog_Running%20for%20Office%3F%20Check%20Out%20These%20Proven%20Political%20Marekting%20Campaign%20Tips.jpg?width=100&height=100&name=Blog_Running%20for%20Office%3F%20Check%20Out%20These%20Proven%20Political%20Marekting%20Campaign%20Tips.jpg)
Blog
Political Marketing Essentials for Successful Campaigns
Janine Pollack
Marketing,
Digital,
Political
The best political marketing campaign strategies are impactful to potential voters. Media Now shares tips for a successful campaign.
![Higher Education marketing strategy illustrated by an influencer posting on social media as part of marketing campaign](https://www.mni.com/hs-fs/hubfs/Blog_Higher%20Education%20Marketing%20Strategies%20to%20Drive%20Enrollments.jpg?width=100&height=100&name=Blog_Higher%20Education%20Marketing%20Strategies%20to%20Drive%20Enrollments.jpg)
Blog
Higher Education Marketing Strategies to Drive Enrollments
Janine Pollack
Research Insights
What techniques can schools and universities use to attract and retain top students? Learn more on how colleges can pivot with higher education marketing.
![Person taking video on mobile phone to post about a live event](https://www.mni.com/hs-fs/hubfs/Blog_Social%20Media%20Marketing%20Plan%20For%20Live%20Or%20Virtual%20Events.jpg?width=100&height=100&name=Blog_Social%20Media%20Marketing%20Plan%20For%20Live%20Or%20Virtual%20Events.jpg)
Blog
Social Media Marketing Plan For Live Or Virtual Events
Janine Pollack
Research Insights,
Social Media
How can brands leverage social media marketing to connect with audiences at live and virtual events? Learn how to enhance your live event marketing strategy.
![Cannabis marketing showing the span of tactics to reach each generation across campaigns](https://www.mni.com/hs-fs/hubfs/Blog_How%20to%20Market%20Cannabis%20to%20Different%20Generations.jpg?width=100&height=100&name=Blog_How%20to%20Market%20Cannabis%20to%20Different%20Generations.jpg)
Blog
How to Market Cannabis to Different Generations
Leah Kaczmarek
Marketing,
Research Insights,
Digital
Every generation has a different perspective on cannabis. How can businesses use cannabis marketing to reach baby boomers, Gen X, millennials, and Gen Z? Learn more.
![Marketing myopia illustrated by the focus on sales instead of consumer satisfaction](https://www.mni.com/hs-fs/hubfs/Blog_Marketing%20Myopia%20and%20Its%20Effects%20on%20Business.jpg?width=100&height=100&name=Blog_Marketing%20Myopia%20and%20Its%20Effects%20on%20Business.jpg)
Blog
Marketing Myopia and Its Effects On Businesses
Janine Pollack
Research Insights,
Advertising/Marketing
Learn about what marketing myopia is, how it can impact your business, how some brands can benefit, and how to avoid falling into the marketing myopia trap.
![Person using smart tv to access CTV or OTT ads that uniquely target viewers](https://www.mni.com/hs-fs/hubfs/Blog_OTT%20vs%20CTV%20Advertising%20-%20Understand%20the%20Difference.jpg?width=100&height=100&name=Blog_OTT%20vs%20CTV%20Advertising%20-%20Understand%20the%20Difference.jpg)
Blog
OTT vs. CTV Advertising: Understand the Difference
Janine Pollack
Research Insights
Not sure what's the difference between OTT and CTV? Learn about the benefits and capabilities and how to integrate CTV or OTT ads into your next campaign.
![Sports Betting happening in Vegas, especially surrounding big events like the superbowl](https://www.mni.com/hs-fs/hubfs/Blog_How%20Advertisers%20are%20Getting%20in%20the%20Game%20with%20Sports%20Betting%20Marketing.jpg?width=100&height=100&name=Blog_How%20Advertisers%20are%20Getting%20in%20the%20Game%20with%20Sports%20Betting%20Marketing.jpg)
Blog
How Advertisers Are Getting In The Game With Sports Betting Marketing in 2024 | Super Bowl LVIII
Janine Pollack
Research Insights
Explore the Super Bowl-driven mobile revolution in online sports betting. From record-breaking activity to marketing strategies, discover the dynamic landscape of mobile and online sports betting apps.
![Win Local Elections with a Comprehensive Campaign Marketing Strategy](https://www.mni.com/hs-fs/hubfs/Blog_Win%20Local%20Elections%20with%20a%20Comprehensive%20Campaign%20Marketing%20Strategy.jpg?width=100&height=100&name=Blog_Win%20Local%20Elections%20with%20a%20Comprehensive%20Campaign%20Marketing%20Strategy.jpg)
Blog
Win Local Elections with a Comprehensive Campaign Marketing Strategy
Janine Pollack
Advertising/Marketing
Discover how to win local elections with a campaign marketing strategy that merges social media and TV advertising for maximum impact.
![Recruiter working to fill roles, using trends and insights to guide their talent](https://www.mni.com/hs-fs/hubfs/Blog_Find%20Top%20Talent%20Now%20-%20Recruitment%20Marketing%20Trends.jpg?width=100&height=100&name=Blog_Find%20Top%20Talent%20Now%20-%20Recruitment%20Marketing%20Trends.jpg)
Blog
Find Top Talent Now: Recruitment Marketing Trends & Tips To Find Your Next Team Member
Janine Pollack
Advertising/Marketing
Attract top talent with these recruitment marketing trends and 7 steps to utilize when building your next recruitment marketing campaign. Learn more.
![Couple on couch watching OTT content with ads from a targeted marketing campaign](https://www.mni.com/hs-fs/hubfs/Blog_The%20Holistic%20Approach%20to%20Analyzing%20OTT%20Metrics%20for%20Campaigns.jpg?width=100&height=100&name=Blog_The%20Holistic%20Approach%20to%20Analyzing%20OTT%20Metrics%20for%20Campaigns.jpg)
Blog
The Holistic Approach to Analyzing OTT Metrics for Campaigns
Janine Pollack
Advertising/Marketing,
OTT Advertising
Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. Learn more.
![Woman on laptop working on a DSP to access ad space](https://www.mni.com/hs-fs/hubfs/Blog_What%20is%20a%20Demand-Side-Platform%3F%20A%20Breakdown%20of%20DSPs%20and%20How%20they%20Work.jpg?width=100&height=100&name=Blog_What%20is%20a%20Demand-Side-Platform%3F%20A%20Breakdown%20of%20DSPs%20and%20How%20they%20Work.jpg)
Blog
What is a Demand Side Platform? A Breakdown of DSPs and How They Work
Janine Pollack
Advertising/Marketing,
Digital
A breakdown of what demand-side platforms are, how they work, the benefits of using DSPs, and how Media Now uses DSPs to enhance our client's digital advertising.
![Person looking at mobile phone with branded page pulled up, showing the importance of branding at every touchpoint](https://www.mni.com/hs-fs/hubfs/Blog_Beyond%20Brand%20Awareness%20-%20The%20Digital%20Marketing%20KPIs%20to%20Watch-1.jpg?width=100&height=100&name=Blog_Beyond%20Brand%20Awareness%20-%20The%20Digital%20Marketing%20KPIs%20to%20Watch-1.jpg)
Blog
Beyond Brand Awareness: The Digital Marketing KPIs to Watch
Janine Pollack
Advertising/Marketing
When it comes to measuring your marketing campaign's success, it's best to understand the digital marketing KPIs to track. Learn how to define your KPIs.
![Programmatic campaign manager working with DSPs to place ads online](https://www.mni.com/hs-fs/hubfs/Blog_What%20You%20Should%20Know%20Before%20Bringing%20Programmatic%20In-House.jpg?width=100&height=100&name=Blog_What%20You%20Should%20Know%20Before%20Bringing%20Programmatic%20In-House.jpg)
Blog
What You Should Know Before Bringing Programmatic In-House
Brooke Willcox
Advertising/Marketing
There are myths driving the notion that taking programmatic in-house is beneficial for brands and agencies. Learn what to consider before making the move.
![woman on couch from overhead T-commerce use on mobile phone](https://www.mni.com/hs-fs/hubfs/Blog_T-Commerce%20Tips%20For%20Your%20Brands%20TV%20Advertising%20Strategy.jpg?width=100&height=100&name=Blog_T-Commerce%20Tips%20For%20Your%20Brands%20TV%20Advertising%20Strategy.jpg)
Blog
T-Commerce Tips For Your Brand's TV Advertising Strategy
Janine Pollack
Advertising/Marketing
Learn about T-Commerce tips and opportunities to enhance the technologies and strategies you have in place to make TV an end-to-end path to purchase.
![](https://www.mni.com/hs-fs/hubfs/Blog_Thumbnails.jpg?width=100&height=100&name=Blog_Thumbnails.jpg)
Blog
Shopping Habits in Different Generations: Boomers vs. Gen Z
Melyssa Buerge
Research Insights
What are some of the key differences in the way Generation Z shops compared to that of Baby Boomers? Read on for the results of MNI’s research.
![](https://www.mni.com/hs-fs/hubfs/Imported_Blog_Media/5cd43adeaa0b4_preview-2.jpg?width=100&height=100&name=5cd43adeaa0b4_preview-2.jpg)
Blog
The U.S. Grocery Industry is More Online Than Ever Before
Admin
Digital
How Grocery Store Online Ordering – also known as Buy Online Pick Up in Store (BOPUS) is changing the landscape of weekly grocery runs one household at a time.
![](https://www.mni.com/hs-fs/hubfs/Imported_Blog_Media/5cb4a8a985736_image-Mar-05-2021-08-16-21-82-PM.jpg?width=100&height=100&name=5cb4a8a985736_image-Mar-05-2021-08-16-21-82-PM.jpg)
Blog
How to Run a Digital Marketing Campaign: Planning, Measuring, and Optimizing to Improve Performance
Janine Pollack
Digital
Any road trip has a destination—more or less. The same should be true when starting a digital campaign. Only by knowing key objectives and measures of success can a road
![](https://www.mni.com/hs-fs/hubfs/Imported_Blog_Media/5c1d12c9131ee_image-2.jpg?width=100&height=100&name=5c1d12c9131ee_image-2.jpg)
Blog
The Rise of Beacon Technology in Retail
Admin
Technology
Learn why beacon technology is essential for retailers, as they can reach shoppers at key moments when they are in-store making purchase decisions.
![](https://www.mni.com/hs-fs/hubfs/Imported_Blog_Media/5c2f974379fd5_preview-Mar-05-2021-08-12-31-12-PM.jpg?width=100&height=100&name=5c2f974379fd5_preview-Mar-05-2021-08-12-31-12-PM.jpg)
Blog
A B2B Marketing Strategy & Campaign Template
Admin
Over the last number of years, B2B Marketing strategies have evolved and marketers, including myself, have realized that clients and prospects are consumers themselves. Clients are people. They have rich
![](https://www.mni.com/hs-fs/hubfs/Imported_Blog_Media/5c35170e78ea3_image-Mar-05-2021-08-16-02-07-PM.jpg?width=100&height=100&name=5c35170e78ea3_image-Mar-05-2021-08-16-02-07-PM.jpg)
Blog
8 Things Marketers Need to Know About Targeting the Travel Market
Admin
Advertising/Marketing
There is a new travel agent in town, and her name is the internet.She facilitates consumer travel choices: where to stay, what to do, and how to get there at