Years ago, when a friend was working on his master’s degree, he said that virtually any minute of the day there was something he should be reading for school. I feel the same way about marketing and media blogs: there is just not enough time in the day to read everything I want to read! Every day, my inbox is filled with emails beckoning me to the latest words of wisdom from some of the most talented marketers out there. And I can’t help feeling that there are dozens more that I’m missing; golden nuggets of knowledge that I just don’t have time to mine.
So, to help you weed through the multitude of marketing and media blogs out there, I present my own personal favorites, in alpha order:
What he says: “Defining the impact of technology, culture and business.”
What I say: Solis is the principal analyst at Altimeter Group, and his blog focuses on how emerging technology affects business. It showcases carefully written and researched insights about how emerging technology impacts our lives and the way we do business. Ranked in the Top 10 marketing blogs on AdAge’s Power 150, Solis’s blog reflects current cultural trends and how they influence marketing and media, today and how they will in the future.
Danny Brown’s Blog | dannybrown.me
What he says: “The human side of media and the social side of marketing.”
What I say: Hubspot ranked Danny Brown’s Blog— which features deep insights about social media and marketing—as the best marketing blog in the world, for good reason. Brown’s in-depth marketing advice is timely and incredibly comprehensive. He shares his expert perspective through thoughtful and insightful posts about marketing, media, social media and their influence.
Econsultancy | econsultancy.com
What they say: “If you and your organization want to get better at digital, you’ve come to the right place. Econsultancy’s mission is to help our customers achieve excellence in digital business, marketing and ecommerce.”
What I say: Econsultancy’s robust site features real-time digital marketing and ecommerce strategy, insights, and analysis, plus second-to-none resources, and several new posts every day. Econsultancy is a one-stop-shop for in-depth marketing reports, tutorials, case studies, training, and more. Their award-winning materials, software, and tools are among the best in the business, and are a must-read for marketing professionals who need to stay informed.
Marketing Profs | MarketingProfs.com
What they say: “MarketingProfs offers real-world education for modern marketers through training, best practices, research and other content.”
What I say: The site focuses on marketing trends, digital marketing, and content creation, with extensive online articles, resources, strategies, seminars, case studies, and more. Pre-screened industry experts have contributed to a vast library of top-notch content for marketing and media professionals, on such topics as advertising, brand management, content, market research, mobile, public relations, strategy, and more.
Marketo | Marketo Blog
What they say: “Software creating better marketing, marketers creating better software.”
What I say: Marketo delivers modern marketing insights in a highly shareable format, covering the latest in marketing automation, content marketing, technology, social media trends, and much more. Wide-ranging topics cover every aspect of marketing, including brand strategy, B2B, lead management, marketing metrics, digital marketing, inbound marketing, and targeting.
Seth Godin | Seth Godin’s Blog
What he says: “Go make something happen.”
What I say: Godin is a pioneering marketing expert, who introduced the concept of permission marketing and has authored 18 books. A highly sought-after public speaker, his blog is one of the most popular in the world and features enlightened discussions about marketing that are truly out-of-the-box. A marketer in the broadest sense of the word, Godin’s blog encompasses his passion for the interconnectedness of marketing, personal brands, innovative ideas, and the influence of technology.
Social Media Examiner | SocialMediaExaminer.com
What they say: “Your guide to the social media jungle.”
Of course, the more blogs you read, the more you’ll be able to home in on the ones that are most relevant and interesting to you and your business. There are blogs that focus on marketing and media in general, as well as blogs that showcase very specific niche marketing topics; there is truly something for everyone.
Obviously, my list is in no way complete. Which are your go-to blogs for up-to-the-minute marketing and media information? Let us know in the comments!