Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE Read More

Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge. Read More

Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers... READ MORE

Influencer marketing is the practice of promoting and selling products or services through people, often celebrities, who have the ability to affect the character of a brand. As I scroll through my Instagram feed, it seems like more and more I’m seeing not only celebrities but other bloggers and influencers posting sponsored advertisements promoting a certain product or brand. This can be attributed to the growing influencer marketing trend. READ MORE

When people think about interesting and innovative advertising, chances are that some of the great Business-to-Consumer, or B2C, campaigns immediately come to mind. Who could forget Budweiser's Wassup; Dos Equis’ The Most Interesting Man in the World; P&G's Thank You, Mom; Old Spice’s The Man Your Man Could Smell Like; Schick’s Free Your Skin; Delta’s Dating Wall; or IKEA’s Valentine's Day ads?... READ MORE

I was recently interviewed by Brad Micklin and Yitzi Weiner for HuffPo., and they asked what five things I wish someone told me before I became CEO.  I was able to come up with a list fairy quickly—many thanks to Brad and Yitzi for giving me a reason to reflect on the many lessons I’ve learned during my career in media! Here’s my top five. READ MORE

Reaching professionals in the agriculture business can pose an interesting challenge. Trying to understand the incredible complexities of their profession is even more arduous. While it’s an industry that tends to fly under the radar, agriculture finds itself on the verge of explosive growth, making right now the perfect time to gain a better understanding of its enormous potential... READ MORE

For quite some time, Instagram has been cloning features that Snapchat, its rival social media platform, created first. This has led to many similarities between the highly popular channels. Continued growth is crucial for social media platforms, and competition between the two has stiffened, with Instagram in the lead, painting an unclear future for Snapchat. READ MORE

At the end of last year, my father and I agreed to take a trip to Europe. After choosing London as the first stop, I immediately turned to the web for inspiration. For the next couple of months, I spent hours in front of my computer, inspired to research for our upcoming vacation. My dad tried to remind me that our trip was six months away, but it fell on deaf ears... READ MORE

Being an Account Executive at MNI has a lot of perks. One of those is our ability to work not only with our own industry-leading products, but also with a lot of up-and-coming technologies that lend themselves to creating the best digital marketing campaigns. It’s how we can be sure we’ve got cutting-edge solutions to reach even the most niche audiences for our clients... READ MORE

Have you ever been in a bookstore and seen a person gliding her fingertips over the book covers? She’s barely looking at the titles, just skimming four fingers across the tops of the stacks. Occasionally she stops, and places her whole palm down on a specific cover, rubbing it, feeling it, petting it. When she thinks no one’s looking, she may take a magazine with a grainy varnish on the cover and gently touch it to her cheek... READ MORE

Digital pharmaceutical advertising presents a different set of challenges for pharma marketers than digital marketers in other industries, including ensuring consumer privacy and adhering to government regulations. It’s why the industry has been slow to embrace digital marketing’s potential. But the opportunity that’s available—for increasing awareness, affinity, and conversion—can’t be ignored. READ MORE

A few months ago, my husband convinced me to book a trip to Disney World with our 16 month old daughter, so that he could run the Star Wars Half Marathon. It didn’t take that much convincing on his part, but it wasn’t the family trip to Disney that he was focused on. It was the promise of a race filled with storm troopers and photo ops with Chewbacca, BB-8 and Darth Vader. READ MORE