Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE Read More

Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge. Read More

Influencer marketing is the practice of promoting and selling products or services through people, often celebrities, who have the ability to affect the character of a brand. As I scroll through my Instagram feed, it seems like more and more I’m seeing not only celebrities but other bloggers and influencers posting sponsored advertisements promoting a certain product or brand. This can be attributed to the growing influencer marketing trend. READ MORE

When people think about interesting and innovative advertising, chances are that some of the great Business-to-Consumer, or B2C, campaigns immediately come to mind. Who could forget Budweiser's Wassup; Dos Equis’ The Most Interesting Man in the World; P&G's Thank You, Mom; Old Spice’s The Man Your Man Could Smell Like; Schick’s Free Your Skin; Delta’s Dating Wall; or IKEA’s Valentine's Day ads?... READ MORE

I was recently interviewed by Brad Micklin and Yitzi Weiner for HuffPo., and they asked what five things I wish someone told me before I became CEO.  I was able to come up with a list fairy quickly—many thanks to Brad and Yitzi for giving me a reason to reflect on the many lessons I’ve learned during my career in media! Here’s my top five. READ MORE

Reaching professionals in the agriculture business can pose an interesting challenge. Trying to understand the incredible complexities of their profession is even more arduous. While it’s an industry that tends to fly under the radar, agriculture finds itself on the verge of explosive growth, making right now the perfect time to gain a better understanding of its enormous potential... READ MORE

For quite some time, Instagram has been cloning features that Snapchat, its rival social media platform, created first. This has led to many similarities between the highly popular channels. Continued growth is crucial for social media platforms, and competition between the two has stiffened, with Instagram in the lead, painting an unclear future for Snapchat. READ MORE

At the end of last year, my father and I agreed to take a trip to Europe. After choosing London as the first stop, I immediately turned to the web for inspiration. For the next couple of months, I spent hours in front of my computer, inspired to research for our upcoming vacation. My dad tried to remind me that our trip was six months away, but it fell on deaf ears... READ MORE

Being an Account Executive at MNI has a lot of perks. One of those is our ability to work not only with our own industry-leading products, but also with a lot of up-and-coming technologies that lend themselves to creating the best digital marketing campaigns. It’s how we can be sure we’ve got cutting-edge solutions to reach even the most niche audiences for our clients... READ MORE

Have you ever been in a bookstore and seen a person gliding her fingertips over the book covers? She’s barely looking at the titles, just skimming four fingers across the tops of the stacks. Occasionally she stops, and places her whole palm down on a specific cover, rubbing it, feeling it, petting it. When she thinks no one’s looking, she may take a magazine with a grainy varnish on the cover and gently touch it to her cheek... READ MORE

Digital pharmaceutical advertising presents a different set of challenges for pharma marketers than digital marketers in other industries, including ensuring consumer privacy and adhering to government regulations. It’s why the industry has been slow to embrace digital marketing’s potential. But the opportunity that’s available—for increasing awareness, affinity, and conversion—can’t be ignored. READ MORE

A few months ago, my husband convinced me to book a trip to Disney World with our 16 month old daughter, so that he could run the Star Wars Half Marathon. It didn’t take that much convincing on his part, but it wasn’t the family trip to Disney that he was focused on. It was the promise of a race filled with storm troopers and photo ops with Chewbacca, BB-8 and Darth Vader. READ MORE

Recently I had the pleasure of introducing Linda Thomas Brooks, President and Chief Executive Officer of the MPA—The Association of Magazine Media, at our national sales meeting. I wanted to warm up the audience for her after they’d had an information-intense day of meetings and trainings, and prepared a short history of magazines to whet their appetite for print media... READ MORE

We’ve been #1 for a while, according to comScore, and this week marked the third consecutive year the MNI Ad Network ranked as the #1 Local Ad Focus Network in the country, and that’s something to brag about. We’re proud to tout this milestone. Our products outrival our competitors in delivering niche audiences, big or small, across the country or locally across the street. READ MORE

As the Millennial generation marches onward into adulthood, we find ourselves constantly torn between performing the necessary daily tasks required to keep our lives in order, and reminiscing of younger days and simpler times. We’ve reached an age where adolescence is far enough behind us that it now feels nostalgic. This feeling of being forced to adjust to the pressures. READ MORE

I’m on my phone all day, every day. Like 80% of my Millennial counterparts, my phone is the first thing I look at when I wake up, and the last thing I look at before I go to bed1. When I get to work, I’m primarily on my desktop. And when I get home, I rarely have the luxury of powering down for a brief digital detox—I’m in front of the TV with either my tablet or my phone, while simultaneously asking questions to my always-listening Alexa. READ MORE

I have been in love with the printed word since I was a mere boy of nine-years-old. Now, while that statement might not seem like a gargantuan expression of passion to some; you would have to first understand my ink on paper addiction completely. I have over 35,000 first edition magazines in my collection, some dating back tothe late 1800s... READ MORE

As an industry leader in finding and delivering audiences, we feel it’s our job, or more aptly, our duty, to keep our clients and prospective clients educated on new topics, trends, and audiences, as they come to the forefront. We’ve identified the U.S. multicultural consumers as a quickly growing audience segment that is an emerging force in the U.S. market, with increasingly aggressive buying power... READ MORE

As 2017 is in full swing, the digital ad space will continue to expand and advance, creating more opportunities for advertisers and marketers alike to play within the ad field. Consumers are media multitaskers; always connected and always on. The tech world is constantly introducing new and innovative devices and platforms to the market increasing the number of smartphone users in the U.S... READ MORE

Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge... READ MORE

Micro-Targeting is a marketing strategy that uses consumer data and demographics to create audience subsets/segments. It’s possible to predict the buying behavior of these like-minded individuals, and to influence that behavior through hyper-targeted advertising. Micro-Targeting is a highly-effective political campaign tactic. Micro-Targeting is the love child of predictive analytics and data insights. It’s what you do with all that precious data you’ve collected. READ MORE

2016 has been a year for the record books here at MNI Targeted Media Inc., where we’ve always been committed to change. Our industry demands the constant evolution of our audience targeting solutions, to keepup with innovation in technology that is at an epic pace.  This corestrategy has proven to be a prudent one for us and, most importantly,for our clients. READ MORE