Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE READ MORE

Marketers in every industry are focused on Big Data—what it is, where to get it, and what to do with it. That’s why we created the 2017 Data Download. It’s filled with actionable information and insights about how marketers can make Big Data work for them, their brands, and their clients. It’s everything marketers need to put their data to work to deliver real business value and gain a competitive edge. READ MORE

Navigating the complex category of consumer Banking and Finance can be challenging for even the savviest of brands and marketers, given the immense competition to capture consumer attention and, of course, their dollars. Gone are the days when one-size-fits-all approaches toward marketing for the banking and finance industry were enough to encourage U.S. consumers... READ MORE

Influencer marketing is the practice of promoting and selling products or services through people, often celebrities, who have the ability to affect the character of a brand. As I scroll through my Instagram feed, it seems like more and more I’m seeing not only celebrities but other bloggers and influencers posting sponsored advertisements promoting a certain product or brand. This can be attributed to the growing influencer marketing trend. READ MORE

When people think about interesting and innovative advertising, chances are that some of the great Business-to-Consumer, or B2C, campaigns immediately come to mind. Who could forget Budweiser's Wassup; Dos Equis’ The Most Interesting Man in the World; P&G's Thank You, Mom; Old Spice’s The Man Your Man Could Smell Like; Schick’s Free Your Skin; Delta’s Dating Wall; or IKEA’s Valentine's Day ads?... READ MORE

I was recently interviewed by Brad Micklin and Yitzi Weiner for HuffPo., and they asked what five things I wish someone told me before I became CEO.  I was able to come up with a list fairy quickly—many thanks to Brad and Yitzi for giving me a reason to reflect on the many lessons I’ve learned during my career in media! Here’s my top five. READ MORE

Reaching professionals in the agriculture business can pose an interesting challenge. Trying to understand the incredible complexities of their profession is even more arduous. While it’s an industry that tends to fly under the radar, agriculture finds itself on the verge of explosive growth, making right now the perfect time to gain a better understanding of its enormous potential... READ MORE

For quite some time, Instagram has been cloning features that Snapchat, its rival social media platform, created first. This has led to many similarities between the highly popular channels. Continued growth is crucial for social media platforms, and competition between the two has stiffened, with Instagram in the lead, painting an unclear future for Snapchat. READ MORE