• Updated

Today is National Boss’ Day and I’m going to go off the reservation a bit – off the topics of programmatic and AI and what’s hot in digital media, not to mention what’s going to happen with the death of the cookie (by the way, we have this covered here at MNI but that’s for another post).  I’m moved today to talk about the EQ part of our professional lives. Yes, emotional quotient and why it’s equally, if not more important, than the IQ part... / Read More

  • Updated

Out-of-home (OOH, also called outdoor) signage is a form of advertising almost as old as the concept of marketing itself. Billboards on highways, signs on taxis, movie posters plastered on walls, displays inside office buildings—the formats are endless, and their placement in high-traffic locations ensures we notice them in passing, even if we don’t stop to read the entire message... READ MORE READ MORE