PMP | Moment 3 - Seasonal list | Right Column Q3+Q4

Q3

  • Back-to-School
  • Fashion Week

Q4

  • Halloween
  • World Series
  • Thanksgiving
  • Black Friday & Cyber Monday
  • Holiday Shopping
  • Holiday Entertaining
  • Holiday Travel
  • New Year’s Eve & Resolutions
  • And more!

WHAT IS A PRIVATE MARKETPLACE (PMP)?

An invitation only Real-Time Bidding (RTB) auction, allowing 
buyers and sellers greater exclusivity and control over partnerships, pricing and inventory, and specifications.

• While open exchanges make up the majority of RTB digital display 
  dollars, in the next year, marketers are expected to allocate 25% of their 
  programmatic budgets to private marketplaces.

• The popularity of PMPs is due to the ability to create custom package 
  prices, utilize relevant  targeting segments, and access levels of 
  transparency not offered with open exchanges.

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