Motto | First Moment

Register For Our Live Webinar:

OTT Basics and Why You Should Be Watching the Trend

Join us for our live webinar on Thursday, June 4th at 11am PST/2pm EST to learn just how fast OTT is growing and what its impact on advertising.

After this webinar, you will walk away knowing:

  • How viewers are consuming OTT right now
  • The best ways of incorporating OTT into your marketing mix
  • Considerations to keep in mind when incorporating OTT into a media strategy
  • OTT measurement tools and watch-outs
  • How attribution tools increase the efficiency of OTT ad campaigns

Can't make the live webinar? 

That's okay! Sign up anyway, and we'll send you a copy of the recording. 

Motto Moment Two

Powered by MNIx

MNI’s programmatic ad buying solution, motto™, is an over-the-top (OTT) analytics platform, providing unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising campaigns.

motto empowers advertisers to easily identify how geo-targeting, creative, publisher, device type, time of day, and more can impact conversions, not just impressions.

Motto Moment Three

Conversion metrics available through motto include:

  • Foot traffic: Brands boost in-store traffic through optimization-based reporting, a device graph, and granular insights used to detect if an OTT campaign resulted in physical lift.
  • Site visits: Pixels on a website track site traffic that results from the OTT campaign.
  • Online checkouts: Pixels placed on an order-confirmation page match each conversion to a CTV/OTT impression.
  • App installs: Brands can ingest and match app install logs to each OTT impression.

Learn More