Motto Page | First Moment

MNI's OTT Optimization Dashboard

A proprietary platform bridging the gap between CTV/OTT and conversions, providing a solution to the problem marketers face when it comes to measuring a call-to-action in a CTV/OTT ad.  



Motto Moment Two

Powered by MNIx

MNI’s programmatic ad buying solution, motto™, is an over-the-top (OTT) analytics platform, providing unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising campaigns.

motto empowers advertisers to easily identify how geo-targeting, creative, publisher, device type, time of day, and more can impact conversions, not just impressions.

Motto Moment Three

Conversion metrics available through motto include:

  • Foot traffic: Brands boost in-store traffic through optimization-based reporting, a device graph, and granular insights used to detect if an OTT campaign resulted in physical lift.
  • Site visits: Pixels on a website track site traffic that results from the OTT campaign.
  • Online checkouts: Pixels placed on an order-confirmation page match each conversion to a CTV/OTT impression.
  • App installs: Brands can ingest and match app install logs to each OTT impression.

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