Motto-Loop

MNI's OTT/CTV reporting and attribution visualization platform shows the full scope of an OTT/CTV campaign, how conversions are driven, not  just views.

A proprietary platform bridging the gap between CTV/OTT and conversions, providing a solution to the problem marketers face when it comes to measuring a call-to-action in a CTV/OTT ad.  

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Powered by MNIx

Powered by MNIx

MNI’s programmatic ad buying solution, Motto™, is an over-the-top (OTT) analytics platform, providing unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising campaigns.

There’s nowhere else to get this kind of reporting and attribution on OTT/CTV campaigns today. These ultra-granular insights empower brands to fully optimize campaigns and maximize their return on ad spend.

According to eMarketer, OTT spending is expected to hit $5 billion in 2020 and CTV advertising is expected to surpass $10 billion by 2021.

Conversion metrics available through Motto include:

  • Foot traffic: Brands boost in-store traffic through optimization-based reporting, a device graph, and granular insights used to detect if an OTT campaign resulted in physical lift.
  • Site visits: Pixels on a website track site traffic that results from the OTT campaign.
  • Online checkouts: Pixels placed on an order-confirmation page match each conversion to a CTV/OTT impression.
  • App installs: Brands can ingest and match app install logs to each OTT impression.

Learn More

What Is Connected TV And How Can You Use It To Your Marketing Advantage?

What Is Connected TV And How Can You Use It To Your Marketing Advantage? / Read more

The Changing Face of Digital Video Advertising: You Down With OTT?

Digital video growth is on an upward trend—but is it here to stay? If the OTT (over the top) space is any indication, the answer is yes. / Read more

Connected TV (CTV) Ad Fraud: What to Know, What to Do

For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by actual humans. What can brand advertisers do to protect their investment? / Read more

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