Motto-Loop

Visualize OTT Conversions in Real Time

MNI's OTT/CTV reporting and attribution visualization platform shows the full scope of an OTT/CTV campaign, how conversions are driven, not  just views.

A proprietary platform bridging the gap between CTV/OTT and conversions, providing a solution to the problem marketers face when it comes to measuring a call-to-action in a CTV/OTT ad.  

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Powered by MNIx

Powered by MNIx

MNI’s programmatic ad buying solution, Motto™, is an over-the-top (OTT) analytics platform, providing unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising campaigns.

There’s nowhere else to get this kind of reporting and attribution on OTT/CTV campaigns today. These ultra-granular insights empower brands to fully optimize campaigns and maximize their return on ad spend.

To promote optimal campaign performance, Motto attribution and optimization tools include full return on ad spend (ROAS) or cost-per-action (CPA) tracking, a daily campaign performance report, and exportable conversion data.

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Let’s Talk About OTT Advertising for Your Business

Advertising on OTT platforms offers hyper-targeting capabilities, is cost-effective, and engaging for consumers. Learn how OTT advertising can benefit you. / Read more

The Holistic Approach to Analyzing OTT Metrics for Campaigns

Understand how your over-the-top advertising campaign is performing by knowing what key OTT metrics to focus on when analyzing ad results. Learn more. / Read more

What Is Connected TV And How Can You Use It To Your Marketing Advantage?

What Is Connected TV And How Can You Use It To Your Marketing Advantage? / Read more

Connected TV (CTV) Ad Fraud: What to Know, What to Do

For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by actual humans. What can brand advertisers do to protect their investment? / Read more