PMP | Moment 1 - Exclusive Inventory
The MNIx PMPs provide first-look and exclusive access to inventory.
We’ve leveraged direct relationships with all of our publishing partners to curate packages of premium, brand-safe inventory across specific themes and audiences.
Inventory
Packaged by vertical, consumer behavior, interest, and innovative ad technologies.
Cross-Screen Campaigns
Access quality inventory across multiple screens/devices.
Increased Control
Garner 100% site transparency, increasing control of where your ads are served.
First Look on Impressions
More exclusive inventory than an Open RTB market, guaranteed.
Fully-Managed Service
From segmenting inventory and selecting packages to executing and maintaining live programs.
The Omnipoint System™
Our proprietary insights, planning, and optimization engine helps identify the most targeted PMP, based on your campaign goals.
WHAT IS A PRIVATE MARKETPLACE (PMP)?
An invitation only Real-Time Bidding (RTB) auction, allowing
buyers and sellers greater exclusivity and control over partnerships, pricing and inventory, and specifications.
• While open exchanges make up the majority of RTB digital display
dollars, in the next year, marketers are expected to allocate 25% of their
programmatic budgets to private marketplaces.
• The popularity of PMPs is due to the ability to create custom package
prices, utilize relevant targeting segments, and access levels of
transparency not offered with open exchanges.
