The Growing Influence of OTT in Paid Media Strategy

Ad-supported video streaming is expected to grow to $29 billion in 2024 and by all accounts, consumers will continue to watch ads if it means saving money.

Over-the-top (OTT) media are ads delivered to viewers through these increasingly popular streaming services. Due to its IP-based nature, this type of advertising channel allows businesses to target precise audience segments while also providing wide reach and advanced measurement capabilities that are crucial to digital marketers.

In this guide, Media Now explores OTT’s current and future impact and its pivotal role in crafting an omnichannel digital marketing strategy. Unlock next-level audience engagement for your business with Over-the-Top (OTT) media by learning about:

• The OTT ecosystem and what viewers want
• How to target and optimize your TV ads for engagement
• Which OTT key metrics you should be tracking