Locally Relevant Advertising Critical to COVID-19 Vaccine Success
Timely and consistent information on a hyper-local level that informs target audiences is vital to gaining public support. To make a difference, campaigns must begin now.
With the approval of several vaccines, it’s time for marketers at every level, to step up and do their part by getting the word out. By conveying essential information that educates, you will be supporting the tireless of efforts of so many.
MNI is uniquely suited to deploy timely messaging, across channels. Through data insights, we will work with you to make sure the right messaging, reaches preferred targets in ways that make personal connections, educate and inspire action.
MNI Local
Local news, radio and TV websites are the most trusted outlets for information. MNI’s unique approach allows us to connect in real time via digital, in magazines and with local television stations to reinforce key messaging and further trust.
Distribution locations, corporate leaders, local officials and wellness providers have the power to help build trust in a Covid-19 vaccine by delivering clear, direct messages that speak to the communities they serve.
Geo-Fencing
Engage people on mobile devices when they enter a pre-defined geo-spatial range surrounding your vaccine distribution locations, or those of competitors.
Digital Audio
Reach local audiences by using location and consumer segment data across their favorite playlists, streaming radio stations, and go-to podcasts. Clickable units can lead consumers to appointment and vaccine availability pages on your website.
Geo-Targeting
Target individuals in a specific area by sharing vaccine availability messaging across devices within an entire DMA, city, or town, or within a specific radius of vaccine distribution locations.
Digital Out-of-Home (DOOH)
DOOH ads placed on billboards, bus stations, or screens within stores can increase awareness of vaccine availability. Learn More
Keyword Retargeting
Using a list of terms that pertain to vaccine availability and distribution, target individuals browsing online to search information about vaccine availability, safety and cost–driving them to your site to learn more.
Why Advertising the COVID-19 Vaccine Will Be Critical to Its Success
Learn why the healthcare industry needs to launch informed, multi-channel advertising campaigns in order to accelerate the COVID-19 vaccine’s distribution. / Read more
