Digital 4 Simple Rules for Making the Most of Your Data Matt Fanelli Data of all kinds is essential to business-making decisions. Data influences everything from B2B and B2C advertising campaigns to the way business is done in healthcare and politics.
Trends Decks The Power of Magazines: How Consumer Behavior & Neuromarketing Principles Prove Magazines Deliver The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.
Digital The Micro Influencers of Health and Wellness by Liz Maida Fusaro Publisher Operations Associate The micro influencers of health and wellness might be “micro” in one sense, but their reach is anything but. We’re explaining they work and why businesses are capitalizing on their impact
White Papers 2019 Digital Trends: Data-Driven Predictions for 2019 and Beyond Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing t…
Marketing leads from Coca-Cola, SunTrust Bank, Honey Baked Ham and The High Museum of Art headline The Innovative Marketer roundtable panel.
Financial services brands have had to dive head first into the digital waters to stay relevant, cut through the clutter and competition, and to grab attention (and also grab wallets). Read more>>
