Why cookies are going away, and how advertisers can prepare.
The world of digital advertising is about to change – with one big question – how will programmatic advertising and retarget advertising change when third-party cookies (3PCs) go away? Do you have a plan in place for tracking advertising campaign success without the use of third-party cookies? Learn what publishers, brands, and agencies can do now to prepare for a world without 3rd party cookies.
Key Information found in our guide to advertising without cookies include:
- Changes to third-party cookie tracking
- How changes will impact brands, advertisers, and consumers
- What advertisers can do to determine campaign success when advertising without cookies
- How publishers, advertisers, and brands can prepare in advance before cookie deprecation in 2024