Stamford, CT – November 16, 2022 – MNI Targeted Media (MNI), a targeted media planning and buying company, today announced the launch of Optics – an industry-first, visually-enhanced digital reporting dashboard illuminating insights for advertisers. Flexible, nimble and customizable, the Optics data visualization platform provides a next-level approach to campaign data.
Brooke Willcox, Director, Digital Business Development and Emerging Media, MNI, explained, “Optics provides a holistic view of data across the digital ecosystem and is a game changer for anyone looking for qualified metrics to inform current and future success. It frees up significant time for marketing teams by eliminating the need for manual reporting, giving them the competitive edge.”
Optics reporting enables marketers to:
- Track real-time campaign data in one interactive dashboard across all digital tactics.
- Gain flexibility and on-demand reporting with data that updates every 12 hours.
- Access visual and raw data exports for on-going analysis.
- Receive monthly insights to empower future planning and optimization.
“While other platforms offer marketers reporting on their own platforms,” said Willcox, “Optics is the first to pull all the data into one place–it amalgamates ad campaign budgets with performance data from every channel while simultaneously generating graphics with highly detailed intelligence to empower users to slice and dice the data at will. This drives tremendous efficiencies for companies with a significant amount of raw data that needs to be analyzed across platforms.”
About MNI:
MNI Targeted Media (MNI), a division of Dotdash Meredith, is a leading media and marketing company. MNI provides targeted digital and print advertising programs and offers clients a single point-of-contact for multiplatform, customized, demo- and geo-targeted advertising. From research and strategy to implementation and analysis, MNI delivers the digital and magazine products and services needed to reach audiences efficiently and effectively, across the country or across the street.
Learn more: https://www.mni.com/about/
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