MNI in the News / 1 minute read
Stamford, CT – November 16, 2022 – MNI Targeted Media (MNI), a targeted media planning and buying company, today announced the launch of Optics – an industry-first, visually-enhanced digital reporting dashboard illuminating insights for advertisers. Flexible, nimble and customizable, the Optics data visualization platform provides a next-level approach to campaign data.
Brooke Willcox, Director, Digital Business Development and Emerging Media, MNI, explained, “Optics provides a holistic view of data across the digital ecosystem and is a game changer for anyone looking for qualified metrics to inform current and future success. It frees up significant time for marketing teams by eliminating the need for manual reporting, giving them the competitive edge.”
Optics reporting enables marketers to:
“While other platforms offer marketers reporting on their own platforms,” said Willcox, “Optics is the first to pull all the data into one place–it amalgamates ad campaign budgets with performance data from every channel while simultaneously generating graphics with highly detailed intelligence to empower users to slice and dice the data at will. This drives tremendous efficiencies for companies with a significant amount of raw data that needs to be analyzed across platforms.”
MNI Targeted Media (MNI), a division of Dotdash Meredith, is a leading media and marketing company. MNI provides targeted digital and print advertising programs and offers clients a single point-of-contact for multiplatform, customized, demo- and geo-targeted advertising. From research and strategy to implementation and analysis, MNI delivers the digital and magazine products and services needed to reach audiences efficiently and effectively, across the country or across the street.
Learn more: https://www.mni.com/about/
It’s been said a picture is worth a thousand words. So, what’s data visualization worth to your business? Its pictures of campaign performance tell you all you need to know.
Learn how to market to different generations. Everyone wants to be seen, and this cheat sheet provides tips on how to establish meaningful connections.
We cover how to redefine your credit card marketing strategy amid digitalization to align with the changing needs and habits of your target audience.