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Visualize OTT Conversions in Real Time

MNI's OTT/CTV reporting and attribution visualization platform shows the full scope of an OTT/CTV campaign, how conversions are driven, not just views.

A proprietary platform bridging the gap between CTV/OTT and conversions, providing a solution to the problem marketers face when it comes to measuring a call-to-action in a CTV/OTT ad.

Powered by MNIx

MNI’s programmatic ad buying solution, Motto™, is an over-the-top (OTT) analytics platform, providing unprecedented, near real-time conversion indicators for connected TV (CTV) and OTT advertising campaigns.

There’s nowhere else to get this kind of reporting and attribution on OTT/CTV campaigns today. These ultra-granular insights empower brands to fully optimize campaigns and maximize their return on ad spend.

To promote optimal campaign performance, Motto attribution and optimization tools include full return on ad spend (ROAS) or cost-per-action (CPA) tracking, a daily campaign performance report, and exportable conversion data.

How Data Visualization Drives Performance

Data visualization is no longer a luxury. It’s a necessity. Enhance your marketing strategy with data visualization techniques to understand and leverage insights to optimize performance.

Download our e-book to learn more about data-driven marketing tools.

Conversion metrics available through Motto include:

Foot traffic

Brands boost in-store traffic through optimization-based reporting, a device graph, and granular insights used to detect if an OTT campaign resulted in physical lift.

Site visits

Pixels on a website track site traffic that results from the OTT campaign.

Online checkouts

Pixels placed on an order confirmation page match each conversion to a CTV/OTT impression.

App installs

Brands can ingest and match app install logs to each OTT impression.

Visualize OTT Conversions in Real Time

MNI's OTT/CTV reporting and attribution visualization platform shows the full scope of an OTT/CTV campaign, how conversions are driven, not just views.

Powered by MNIx

How Data Visualization Drives Performance

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MNI Targeted Media Inc.