MNIx Programmatic / OTT/CTV

Stream Smarter, Reach Further
with OTT/CTV Advertising

Capitalize on the shift from Linear to OTT/CTV with omnichannel strategies built for today’s viewers. Media Now delivers premium inventory, precise targeting, and transparent attribution so you can connect with your audience and track what drives results.

CTV and OTT have officially become the new prime time.

As of 2024, 81% of U.S. consumers use streaming video services, surpassing traditional TV viewership. In fact, 76% say they turn to streaming first when they want to watch something.

Source: Mintel 2025

I'm Ready to Reach Video Viewers

Use OTT/CTV Marketing to:

Reach Viewers When Attention Is Highest

Connect with your audience in moments of deep engagement—whether they’re streaming live sports, catching up on must-watch shows, or watching with family on the big screen.

Stay Front and Center on Every Screen

Be seen across the most-watched streaming platforms with premium placements that can’t be skipped or ignored. Your brand takes center stage—right where it matters most.

Maximize Media Impact

With advanced targeting and full-funnel attribution, every dollar delivers. Track performance across reach, site traffic, and even online or in-store conversions through our proprietary tools.

In-House Expertise.
End-to-End Execution.

Our in-house team plans, activates, and optimizes every facet of your CTV & OTT campaigns—from strategic audience targeting to real-time reporting. Whether you're driving brand awareness or tracking performance to purchase, we deliver full-funnel video strategies that meet viewers where they are—and move them to act.

Audience Strategy & Innovation
Campaign Planning & Recommendations
Premium Inventory Buying
Real-Time Optimization
Transparent Reporting with Attribution

A woman sitting on her sofa points a remote at her smart TV. A purple circle overlaid around the remote draws attention to the device

Access Across the OTT & CTV Ecosystem

We activate campaigns across today’s top streaming environments—ensuring your brand is seen wherever and however your audience watches.

Ad-Supported Video On Demand (AVOD)

Run across platforms like Hulu, Tubi, and Peacock to reach binge-watching viewers with full-episode, skippable or non-skippable ad formats in premium content.

Virtual Multichannel Video Programming Distributors (vMVPD)

Extend your reach into live cable-style programming through platforms like YouTube TV, Sling, and Fubo—ideal for mirroring traditional TV buys with modern measurability.

Live Streaming

Get your message in front of real-time sports fans with placements during high-impact moments in NFL, NBA, NCAA, and more.

Network + App-Based Placements

Access professionally produced content across channel-specific apps like Discovery Go, HGTV, or ESPN+—built to align with niche and interest-based viewing behaviors.

Dive In

The Hidden Cost of CTV Ad Overexposure: How Frequency Can Hurt Brands

CTV ad overexposure is frustrating viewers and harming brand perception. Learn why excessive ad frequency leads to lower engagement, wasted spend, and declining purchase intent—and discover data-driven strategies to fix it.

Read the Blog

Unlock the Power Behind Your Performance

Our proprietary reporting platforms, Optics and Motto, go beyond surface metrics to uncover the story behind your performance. With real-time visibility and deep-dive insights, you’ll always know what’s working—and why.

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