You Pick, We Present
Customizable Research Insights, Trends, and Marketing Info You Need
Each year MNI hosts a series of in-market events exploring topics and trends impacting how brands and marketers are innovating. We bring to these conversations research, trends, and perspective earned from equal measures of expertise and curiosity.
Below are a few of our most recent deep dives, but that doesn’t mean that’s all we've got. If there’s a topic you want to know more about, let us know. We can customize our talks to your business category, or we can speak to an agency perspective.
Tech Trends to Watch in 2023
25 minutes
The tech industry is having a moment in the backdrop of an economic downturn. What’s a marketer to do? In this session, we highlight platforms and tactics that will further engagement and drive performance in 2023. Topics we're exploring include:
- Digital Privacy and Cookieless World
- Omnichannel Marketing and Audience Strategy
- Influence and Demand of OTT
- How Brands are Leveraging Shoppable Content
- Conversational AI assistants
- Marketing in the Metaverse (Gen Z)
Schedule a time to stay ahead in 2023.
4 Ways to Protect Your Brand in Times of Economic Uncertainty
25 minutes
As marketers we are entering yet another era of economic downturn. However, that does not mean that your advertising dollars have to stop working for you.
Time and time again, research has shown that you should not stop advertising during a recession. Historically, companies who have proactively prepared for an economic downturn have grown at 17%, compared to the 0% among companies that did not prepare.
Now, more than ever, is the best time for you to develop forward-thinking strategies to garner success, grow your brand, and connect with your audiences in authentic and inspiring ways. We have a few thoughts on how to do that.
Schedule a time for 4 Ways to Protect Your Brand in Times of Economic Uncertainty.
Generational Targeting
25 minutes
Targeting consumers based on their differing, age-specific preferences and behaviors offers marketers one strategy for giving people precisely what they want, exactly when they need it.
A generational lens can help more accurately anticipate how a given trend—or series of trends—will affect consumers. Because generations are shaped by formative experiences that determine their worldviews and marketplace behaviors, the opportunities their unique perspectives create
for businesses are both actionable and evergreen.
Find out where you and your prospects fit in the timeline.
How Data Visualization Drives Performance
25 minutes
In a time when every ad dollar must be accounted for, marketers increasingly rely upon data visualization platforms to provide actionable insights on digital campaigns. This illustrative session reveals how data insights inform goals and targets with campaigns both large and small to drive performance.
- Data visualization provides granular, automated reports to highlight strengths and weaknesses.
- Data visualization platforms provide solid indicators to campaign outcomes.
We'll reveal how data visualization provides rich customer and industry observations that help direct future campaigns
Magazines Did Whaaat?! Series
15 minutes each
The power of magazines to make personal connections is real. Their curated content has something for everyone, which makes them an exceptional platform to showcase ad messaging to target audiences. Magazines pull audiences in and inspire them to learn more. They also give marketers tremendous latitude in messaging and creativity. Check out one or more of these four mini-presentations:
- Beyond Brand Awareness
- CPG: The Impact of a Targeted, Strategic Campaign
- Generational and Audience Targeting
- Mailboxes vs. Inboxes
Register today to turn a new page on your omnichannel approach.
Advertising without Third-Party Cookies
25 minutes
With the inevitable phase out of the third-party cookie, the time has come for marketers to reimagine how we connect with audiences. But what exactly will these approaches look like, and how can you best prepare?
Together we’ll explore what’s changing and what’s not, and discover how brands and agencies can future-proof their marketing strategy with new and innovative approaches to campaign targeting and measurement.
Glean insights into:
- The background of the third-party cookie, and why (some) things need to change
- What the demise of the cookie means for marketing strategies
- Winning strategies to prepare brands and agencies for success
Cannabis and Generational Cohorts
25 minutes
Medical and recreational cannabis sales are projected to reach $33 billion by the end of 2022. The data shows generational patterns underlying usage, with only 19% of those born before 1945 saying they’ve tried adult use cannabis, compared to 51%—just about half—of Millennials. Understanding who's trying cannabis, which products they're using, and why is the first step to any marketing strategy.
MNI will walk you through which generations favor which products, their motives for use, and their opinions about cannabis, and how this information may help your company drive sales.
MNI Targeted Media is an insights and strategy group, a national advertising, technology, and data company. We anticipate trends so companies are primed for what’s happening now and next.
