You Pick, We Present

Customizable Research Insights, Trends, and Marketing Info You Need

Each year MNI hosts a series of in-market events exploring topics and trends impacting how brands and marketers are innovating. We bring to these conversations research, trends, and perspective earned from equal measures of expertise and curiosity.

Below are a few of our most recent deep dives, but that doesn’t mean that’s all we've got. If there’s a topic you want to know more about, let us know. We can customize our talks to your business category, or we can speak to an agency perspective.

Schedule a Presentation



Our Topics Include:

Thumbnail_6-25 Ways to Protect Your Brand in Times of Economic Uncertainty

25 minutes

As marketers we are entering yet another era of economic downturn. However, that does not mean that your advertising dollars have to stop working for you.

Time and time again, research has shown that you should not stop advertising during a recession. Historically, companies who have proactively prepared for an economic downturn have grown at 17%, compared to the 0% among companies that did not prepare.

Now, more than ever, is the best time for you to develop forward-thinking strategies to garner success, grow your brand, and connect with your audiences in authentic and inspiring ways. We have a few thoughts on how to do that.

Schedule a time for 5 Ways to Protect Your Brand in Times of Economic Uncertainty.

 



Thumbnail_8-2Generational Targeting 

25 minutes

Targeting consumers based on their differing, age-specific preferences and behaviors offers marketers one strategy for giving people precisely what they want, exactly when they need it.

A generational lens can help more accurately anticipate how a given trend—or series of trends—will affect consumers. Because generations are shaped by formative experiences that determine their worldviews and marketplace behaviors, the opportunities their unique perspectives create
for businesses are both actionable and evergreen.

Find out where you and your prospects fit in the timeline.


 

 

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How Data Visualization Drives Performance

25 minutes

In a time when every ad dollar must be accounted for, marketers increasingly rely upon data visualization platforms to provide actionable insights on digital campaigns. This illustrative session reveals how data insights inform goals and targets with campaigns both large and small to drive performance.

  • Data visualization provides granular, automated reports to highlight strengths and weaknesses.
  • Data visualization platforms provide solid indicators to campaign outcomes.

We'll reveal how data visualization provides rich customer and industry observations that help direct future campaigns


 


Thumbnail_3-1Magazines Did Whaaat?! Series

15 minutes each

The power of magazines to make personal connections is real. Their curated content has something for everyone, which makes them an exceptional platform to showcase ad messaging to target audiences. Magazines pull audiences in and inspire them to learn more. They also give marketers tremendous latitude in messaging and creativity. Check out one or more of these four mini-presentations:

  • Beyond Brand Awareness
  • CPG: The Impact of a Targeted, Strategic Campaign
  • Generational and Audience Targeting
  • Mailboxes vs. Inboxes

Register today to turn a new page on your omnichannel approach.

 


 

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Advertising without Third-Party Cookies

25 minutes

With the inevitable phase out of the third-party cookie, the time has come for marketers to reimagine how we connect with audiences. But what exactly will these approaches look like, and how can you best prepare?

Together we’ll explore what’s changing and what’s not, and discover how brands and agencies can future-proof their marketing strategy with new and innovative approaches to campaign targeting and measurement.

Glean insights into:

  • The background of the third-party cookie, and why (some) things need to change
  • What the demise of the cookie means for marketing strategies
  • Winning strategies to prepare brands and agencies for success

 

 

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Cannabis and Generational Cohorts

25 minutes

Medical and recreational cannabis sales are projected to reach $33 billion by the end of 2022. The data shows generational patterns underlying usage, with only 19% of those born before 1945 saying they’ve tried adult use cannabis, compared to 51%—just about half—of Millennials. Understanding who's trying cannabis, which products they're using, and why is the first step to any marketing strategy.

MNI will walk you through which generations favor which products, their motives for use, and their opinions about cannabis, and how this information may help your company drive sales.
 

 

MNI Targeted Media is an insights and strategy group, a national advertising, technology, and data company. We anticipate trends so companies are primed for what’s happening now and next.