What is brand? A brand encompasses unique attributes, values, personality, and market positioning. When done well, your brand will resonate with your target audience, foster recognition, differentiate you from competitors, build trust, and cultivate customer loyalty. It's about more than reaching an audience—it's about leaving a lasting imprint. Your customers must recognize your brand at every touchpoint and trust that you'll deliver on your mission. Define and refine your brand well, and you'll be positioned for future growth.