LOCAL ONLINE ADVERTISING

Connect with your local audience—where they live
and work—through our partnerships with top local sites.

80% of our campaigns had a geographic focus last year, so you know we know local.
We have four distinct and powerful ways to connect your message with your audience,
across local newspaper, television, and radio websites in 210 DMAs across the country.

SITES DIRECT

NETWORK

AUDIENCE NETWORK

MOBILE NETWORK

Local radio, TV, and newspaper sites.

Network of local endemic radio, TV, and newspaper sites.

Geo-targeted network of all local radio, TV, and newspaper sites.

Mobile optimized
geo-based network.

WHY LOCAL ADVERTISING?

Local sites rank first among all sources for trustworthiness, credibility, and being the most informative place to find local content of all types, including news, information, entertainment, sports, and classified. They’re perceived to be more current, credible, and relevant to consumers.

WHY MNI FOR
LOCAL ADVERTISING?

Our site direct network options are the perfect solutions for reaching your local audience:

•  Omnipoint determines top sites by KPI, reach, and demographics.

•  Stand out with custom high-impact units, email blasts, roadblocks, interstitials, and site skins.

•  Site agnostic options and no pre-purchased inventory.

•  Fully transparent run of local network.

•  Our aggregated local buying power means you enjoy aggressive CPMs.
•  Eliminate the time and hassle of working with numerous local sites directly.

LOCAL MOBILE ADVERTISING

Mobile devices and local targeting were made for each other, as consumers take their smartphones
wherever they go. Localized content and ads make a personal connection with consumers, who pay
closer attention to local messaging.

•  Offer coupons and promote sales.

•  Include eye-catching and memorable rich media.

•  WAP and In-App executions.
•  DMA level targeting.
•  Front-end transparency.