Generational Marketing: Reaching Gen Z Audiences

Understand Gen Z and How to Reach This Unique and Powerful Audience

Generational marketing is essential: there's no one-size-fits-all model for reaching different age groups. If your product is intended for college kids, you don't want to use tactics preferred by baby boomers.

By 2020, Gen Z will account for 40% of all consumers and influence nearly $44 billion in discretionary. This primer will give you a running start on how to reach them (a quick hint: they love social media and video!)