Connected TV (CTV) Ad Fraud: What to Know, What to Do

Learn to Avoid Ad Fraud in CTV Advertising

For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen by actual humans. What can brand advertisers do to protect their investment?

What is Connected TV