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For digital campaigns to be successful, marketers need to ensure their ad spend is being used to effectively reach the ad campaign’s target audience—real people in search of products or services. Unfortunately, ad fraud exists in the digital marketing ecosystem and not all campaigns are seen…

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Digital Marketing 101: Pharma From privacy and brand-safety concerns to federal rules and regulations, pharma brands have challenges that marketers in other industries don’t have. And then there’s COVID-19. How has coronavirus affected pharma marketing, and how can the industry take advant…

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We updated our widely-cited 2018 Generation Z white paper to include new insight and statistics about Gen Z’s habits as a demographic, including trends from the 2020 coronavirus pandemic. The results of our independent survey remain the same: digital natives are powerful consumers, and brand…

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Get your message into the palms of consumers' hands, right on their trusted and ever-present smartphones. Hyperlocal mobile targeting is a powerful way to target prospective customers in highly specific areas, even within a few streets or blocks, increasing foot traffic and sales.