As election season 2020 draws nearer, it’s time to formulate a political marketing strategy designed for a modern audience. Learn what you need to know to craft an effective, streamlined path to victory.
With the availability of richer, data-driven targeting capabilities on CTV, advertisers can find the right audience wherever they are, regardless of the channel, and in any given time slot.
Utilizing data from content platforms such as social media and blog posts, AI helps brands understand how customers find and use their products and services.
The immersive experience of audio streaming is growing, and brand are listening. They’re finding new ways to integrate offerings into platforms ranging from gaming consoles to podcasts to automobiles.
By 2019, over 30% of the U.S. population will use voice assistants at least once a month, while nearly 23% of the population will use smart speakers at least monthly by 2020.
Technology-based innovation arrives faster than most organizations can keep up. Smart speakers and voice assistants let us interact with our homes and with retailers in new and seamless ways, while smartphones are becoming the new shopping cart. More viewers than ever before are replacing t…
GENERATION Z: Unique & Powerful Published on May 7, 2018 Who are the members of Generation Z? What are their values? How are they different from other generations? Gen Z-ers are definitively not “Millennials 2.0” They are 72.8 million strong and by 2020 will account for 40% of all consumer…
2018 HOLIDAY SEASON GUIDE FOR MARKETERS: Everything you need to know to master your holiday sales. Published on Jul 10, 2018 Brands that start planning their holiday campaigns early increase their chances of getting their share of the holiday pie.
SIGN ME UP: Why Subscription-Based Models are on the Rise Published on Feb 14, 2018 In April 2017, subscription company websites had 37 million visitors, an increase of 831% from 2014. Marketers need to capitalize on the popularity of subcom services, and the mentality behind their growth, b…
THERE’S NO BORING IN B2B ADVERTISING Published on Oct 23, 2017 There’s No Boring in B2B Advertising provides an overview of the dramatic shift B2B marketing has taken, and the creative opportunities this evolution means for B2B marketers.