Between spam, ransomware, and the looming bugbear of a major breach, modern brands have ample reason to invest in data security. The advent of the GDPR in Europe and the California Consumer Privacy Act (CCPA) due to launch in 2020, legal compliance and liability has also become an additional concern.
With all this in mind, it’s understandable that many companies treat data security as a necessary – and sometimes expensive – evil. However, innovative brands have room to innovate, turning data transparency from a obstacle to a driver of consumer trust.
Read through our deck for more information on how today’s customers view brand reputation and data governance as two sides of the same coin, and how your own organization can stay ahead of the curve to benefit.