If companies cut deeply into advertising and communications in a down period, the cost to regain share of voice in the market once the economy recovers may be four or five times as much as the savings realized. Consumers want consistent messaging from brands they trust, as a way of knowing t…

Between spam, ransomware, and the looming bugbear of a major breach, modern brands have ample reason to invest in data security. The advent of the GDPR in Europe and the California Consumer Privacy Act (CCPA) due to launch in 2020, legal compliance and liability has also become an additional…

While we often talk about generational differences in consumer preferences and trends, many brands have a tendency to stop short at the surface. While it’s important to know that Gen Z spends more time with smartphones or that Boomers tend to be more active on Facebook, these metrics don’t n…

The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.

COLLEGE BOUND: Colleges and universities need to market themselves differently than other industries. Published on Nov 15, 2018

BABY PRODUCTS/GEAR: Baby brands are reaching their audience across numerous channels, especially digital and magazine advertising. Published on Nov 15, 2018

GROCERY/CPG: How brick-and-mortar grocery stores can combat the rise of food delivery apps and meal kit deliveries. Published on Nov 15, 2018

INTENT AND PURCHASE TARGETING: Influencing purchase through advanced data analytics, past purchase behavior, and online user data. Published on Jul 30, 2018