When markets fluctuate, don’t stop advertising. Even when the economy is in a recession, a focus on brand value marketing is key. Learn more about what recent studies have revealed about what companies can do to stay visible in a downturn.

Everyone’s talking about data safety. Here’s what you need to know in the era of GDPR and CCPA.

Generational marketing is a way to form real connections with everyone from Gen Z-ers to Boomers. Personalized Messaging is a great place to start.

The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.

There’s no rule book when a new baby arrives, but there is gear. Find out how baby brands are targeting new parents and grandparents for the biggest ROI.

Learn how colleges and universities are educating prospective students, guidance counselors, and parents/guardians about the impending rise of student debt.

When you stroll past a sample table at your local grocery store, it isn’t an accident or coincidence. Learn how brands are standing out so buyers will grab their products.