The Power of Magazines is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.
COLLEGE BOUND: Colleges and universities need to market themselves differently than other industries. Published on Nov 15, 2018
BABY PRODUCTS/GEAR: Baby brands are reaching their audience across numerous channels, especially digital and magazine advertising. Published on Nov 15, 2018
GROCERY/CPG: How brick-and-mortar grocery stores can combat the rise of food delivery apps and meal kit deliveries. Published on Nov 15, 2018
INTENT AND PURCHASE TARGETING: Influencing purchase through advanced data analytics, past purchase behavior, and online user data. Published on Jul 30, 2018
DIGITAL OUT-OF-HOME TRENDS: Understanding Digital Out-Of-Home Advertising Published on Jul 3, 2018 With the infusion of data-driven tactics, programmatic buying, mobile retargeting, and snazzy tech upgrades, digital OOH presents a way for savvy consumers to interact with brands like never before.
INSIDE THE VAULT: Marketing Strategy for the Banking and Finance Industry Published on Jan 10, 2018
MARKETING TO GENERATIONS: Best Practices for Best Results. Published on Jun 7, 2017 All the facts you need to know about the most powerful generations, right at your fingertips.
TAKE A TRIP: 2017 Travel Industry Factbook Published on Apr 19, 2017 The 2017 Travel Industry Facebook is a comprehensive guide to travel industry marketing. It's filled with insights that will help marketers develop powerful and successful travel campaigns.
2017 TECH INDUSTRY TRENDS: A Comprehensive Resource for Every Industry Published on Mar 21, 2017
2017 DIGITAL MARKETING TRENDS: 7 Trends to Watch Out for in 2017 Published on Feb 14, 2017 The 2017 Digital Marketing Trends Deck is filled with actionable insights that focus on the industry trends that have the most potential to help you reach your digital marketing goals this year.
THE INSIDE SCOOP: 2017 CPG Industry Factbook Published on Nov 16, 2016 The 2017 CPG Industry Facebook is full of useful data trends. From audience insights to the power effects of print on the CPG industry, this factbook is a comprehensive resources for CPG marketers.
MILLENNIAL CONSUMERS—TRENDS AND INSIGHTS Published on Sep 1, 2016 Millennial consumers are highly coveted by marketers because they’re beginning to shape their shopping behavior and they have real spending power.
