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The Virtual College Campus

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Got 20: Virtual Campus

Amid all the uncertainties, it may seem premature to start worrying about the plans of rising high-school seniors. But it’s not. According to dozens of enrollment managers, admissions directors, consultants, counselors, and students themselves what applicants and their families want is reassurance on everything from safety and finance to what college life will be like. How colleges manage communication today will have real implications on 2021 enrollment.