Building Digital Trust in a Cookieless Advertising Space

Web-based cookies have been around since the early days of the internet. Up until recent years, cookies have been a marketer’s best friend, being used behind the scenes to help collect consumer data and information to bolster digital advertising efforts. However, by 2025, nearly all browsers will be phasing out the use of cookies. So where does that leave businesses who rely heavily on digital ads for awareness and acquisition efforts? 

Media Now has recognized that regulatory agencies around the world are making a significant shift towards protecting consumer data and privacy. As a result, we have deployed cookieless and privacy-compliant solutions to target and motivate audiences with data-driven insights. This guide provides context and tactics on building digital faith with consumers, leading to business growth. Download now to discover:

• A closer look at the latest changes in privacy regulations
• Four specific strategies to establish digital trust
• Solutions and opportunities for the cookieless road ahead