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One thing is evident during these turbulent times: people want to be heard. As a result, some brands have been forced to take a stand to become visible and respected by their target audience. We’re covering Cause Marketing and how to successfully execute this unique activist strategy. View
The pandemic has slowed travel, but consumers who are tired of looking at the same four walls are beginning to consider vacations once again. However, this is only if brands can assure them of their safety and value. Here are our tips on the perfect travel marketing strategy, with COVID-19… View
Amid all the uncertainties, it may seem premature to start worrying about the plans of rising high-school seniors. But it’s not. According to dozens of enrollment managers, admissions directors, consultants, counselors, and students themselves what applicants and their families want is reass… View
There’s no linear path to purchase anymore; people want to consume content when, where, and how they want. The only way to maximize your campaign impact is through a balanced media strategy. View
Virtual tours, showrooms and fitting rooms are growing in popularity. They are the first step in everything from what’s for dinner to what to wear. The relationship between brick and mortar or, as we like to say Brick ‘n Click has never been more connected to sales and engagement. This sessi… Read more
Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media explores why it’s important to optimize all channels. For B2B companies that means using data to inform a ma… Read more
When it comes to marketing, if you're feeling comfortable you're falling behind. Data and analytics are driving decisions in real time, and mobile technologies, new social platforms, hyper-personalization, access to data, and changing consumer behaviors, are all moving faster than ever. Read more