MNIx Programmatic / Digital Audio

Digital Audio That Drives Action

Reach active, on-the-go listeners across top streaming services and podcast platforms. Our Digital Audio campaigns drive action, foster affinity, and unlock full-funnel performance. With robust targeting, flexible formats, and unmatched attribution, Media Now helps your brand resonate with today’s audio-first audience.

Digital Audio delivers more than impressions—it delivers attention. Nearly half of digital audio listeners report audio ads are less disruptive and more informative than other formats.

And with 62% of all U.S. adults being podcast listeners, it's a powerful channel to influence consumer behavior.

Source: Mintel, 2024

I'm Ready to Start My Digital Audio Strategy

Use Digital Audio Advertising to:

Reach Listeners in the Moment

Be part of the soundtrack to your audience’s day—whether they’re commuting, working out, or winding down. Digital Audio places your brand in the ear at precisely the right time, creating high-relevance connections with minimal disruption.

Stay Top of Mind

Cut through the clutter with premium audio placements across top platforms like Spotify and Pandora. With contextual targeting and dynamic creative, your message stays centered in the listener’s experience—no skip, no scroll, no competing visuals.

Turn Up Performance

Digital Audio delivers serious results. From completed listens to cross-device engagement, your campaigns benefit from smarter targeting, higher recall, and our proprietary reporting platform, Motto, that proves true ROI.

In-House Expertise.
End-to-End Audio Execution.

Our in-house team manages every detail of your Digital Audio campaigns—from strategy to optimization—ensuring your brand connects with the right listeners at the right time. Whether you're building awareness, increasing consideration, or driving conversions, we tailor every campaign to support your full-funnel goals with measurable results.

What We Deliver:

Strategic Planning & Audience Insights
Platform + Publisher Recommendations
Audio Media Buying & Inventory Management
Real-Time Optimization Across Devices
Transparent, Omnichannel Reporting via Motto

Digital Audio Provides Contextually Relevant Targeting

Engage unique consumer segments by getting into their mindset, in their moment.

Demographic: Age, gender, income, occupation, location, language, and life stage
Genre: Talk, music, comedy, news
Shopping Patterns: Previous purchases, brand affinities, etc.
Device: Mobile, tablet, connected devices, etc.
Daypart: Align ad messaging to specific times and days
Special Interests: Cooking, traveling, wellness, business

Dynamic Creative Options

Designed for the ear and built for engagement. Our creative suite includes advanced formats
that enhance recall and response.

Dynamic Audio

Tailor your message based on real-time listener data like time of day, location, weather, or device. This personalization boosts relevance and drives engagement across your audience.

Interactive Audio

Let listeners engage directly with your ad using voice commands or surveys. It's a high-impact way to drive action and gather real-time feedback.

Second Screen Retargeting

Reinforce your message by serving follow-up ads on mobile or desktop after someone hears your audio spot. This keeps your brand top of mind and strengthens cross-device conversion.

Shake Ads

Listeners can shake their phone to unlock a coupon, open a URL, place a call, or trigger other instant actions. It’s an easy, interactive way to drive real-time engagement.

Premium Ad Positioning

Be the first voice they hear during an ad break for maximum visibility and recall. This placement puts your brand front and center when attention is highest.

Unlock the Power Behind Your Performance

Our proprietary reporting platforms, Optics and Motto, go beyond surface metrics to uncover the story behind your performance. With real-time visibility and deep-dive insights, you’ll always know what’s working—and why.

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