Ownership of Smart TVs is rising, while over-the-top (OTT) viewership continues its steady climb. OTT market size globally isexpected to reach. Read More
Despite all the uncertainty travel marketers faced in the last couple of years, people are ready to go. From glamping to dog-friendly vacation. Read More
Great marketing is backed by data-driven actions that can predictably lead to results. Over time, marketers have introduced sophisticated ways. Read More
To keep up with the changing landscape, consumer packaged goods (CPG) companies are adding direct-to-customer (DTC) strategies to their. Read More
Sportsbook Marketing Strategies to Increase Engagement and Drive ROI The World Cup is decided, and saw impressive betting on the outcome of. Read More
Today, brand identities are more important than ever before. According to Forbes, the average American sees at least 4,000 advertisements each day.. Read More
As 2022 comes to a close, there’s a lot happening. The Metaverse is having a course correct, Amazon is laying people off, and let’s just say. Read More
Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. MNI Targeted. Read More
Data Draws the Big Picture In the current marketing landscape, gathering and effectively employing consumer data is no longer a luxury, but a. Read More
With key local and national races in the United States having a significant effect on public policy that impacts people's daily lives, advertising. Read More
During the COVID-19 pandemic, consumer behavior changed. Travel rewards didn't drive signups or usage, and customers needed online access to. Read More
It’s more about evolution than revolution. Too often people say, “it’s too late.” They could be talking about business or life, but to all I quote. Read More
LTOs to Increase Back-to-School Sales It's time to pull out the books again, and Deloitte predicts back-to-school (BTS) spending will reach new. Read More
Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to. Read More
A basic freedom too many don’t exercise is voting. There are any number of reasons why, but we won’t get into that today. Instead, the focus will be. Read More
