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Leveraging AI in the Travel Industry: Enhancing Customer Experiences Travel marketing campaigns evolved from mass marketing content to./ Read More
A basic freedom too many don’t exercise is voting. There are any number of reasons why, but we won’t get into that today. Instead, the focus will be./ Read More
There are many factors that go into which college a high school graduate will choose. Location, degree programs, parental influence, and cost are./ Read More
Sitting somewhere at the intersection of advertising and editorial, content marketing is super versatile. It can take the form of a blog, eBook,./ Read More
The Impact of Privacy Changes on Digital TV Ads and Midterm Elections Many changes are coming to the world of political advertising, affecting./ Read More
An insider’s look at how to secure new talent and retain employees during the great resignation A Q&A with Professionals Leading the Charge on./ Read More
How Brands Can Facilitate an Open Dialogue About Mental Health It’s a mad, mad, mad, mad world, and I don’t mean the classic 1963 screwball comedy../ Read More
Using Social Media Marketing to Connect with Audiences at Live (Or Virtual) Events The role of media in events should never be underestimated../ Read More
Not Your Mother’s Pot: Generational Advertising & Cannabis It’s no question that the cannabis industry has changed dramatically in recent years../ Read More
Create Trusted TikTok Advertising Campaigns with Influencers TikTok recently hit 1 billion monthly users. If there was any question of its./ Read More
What is marketing myopia? The term "marketing myopia" was coined by Theodore Levitt in 2004 for the Harvard Business Review. Borrowing from the./ Read More
OTT vs. CTV: What's the Difference and What You Need to Know Few advertising methods have impacted the industry as much, as quickly, and as./ Read More
The Future of Real Estate Marketing In today's competitive market, the importance of advertising for real estate agents should never be./ Read More
Fans Won’t Just Watch the Game. They’ll Get in the Game—Mostly on Mobile. It’s Super Bowl week, which means it’s time for wings—and bets. I’ve./ Read More
The effectiveness of sports marketing (during the Olympics and otherwise) is undeniable, helping brands reach new heights. Brands can influence and./ Read More
